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Writing With Flair: How To Become An Exceptional Writer

Ex-Wall Street Journal Editor Teaches How To Write With Confidence, Style & Impact
(17,728 reviews)
128,701 students
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Platform: Udemy
Video: 7h 15m
Language: English
Next start: On Demand

Table of contents


The program is taught by Shani Raja, a former Wall Street Journal editor whose courses have attracted close to half a million students on this platform alone and have been featured in both Time and Business Insider.
Shani has trained journalists at The Wall Street Journal and written for other top news outfits, including The Economist, FT, Dow Jones and Bloomberg News. He was rated among the top 10% of most engaging Udemy instructors.
In this newly extended version of his flagship program, Shani reveals to non-journalists the “superpower” tactics of the world’s best editors. Learning their secrets will help you stand out in almost any field of writing.
“Cuts through everything to the heart of excellent writing… the best course of its type that I’ve seen…” — MICHELLE BULLAS, UDEMY STUDENT
“Mr. Raja brings crystal clear enlightenment and a power to writing that many, who have not discovered his teaching, are unaware they can achieve…” — CS. LAWRENCE, UDEMY STUDENT
“Taught me in a few hours writing principles that would have taken me years to learn on my own…” — SEBASTIAN, UDEMY STUDENT
“The most complete writing course I have taken. I’m really blowing away the competition at work…” — EDE OMOKHUDU, UDEMY STUDENT
“Learned more from Shani about the art of writing than I ever did at school… was hooked right until the end…” — NIC JONES, UDEMY STUDENT
“Improved my technique exponentially…” — NESTOR ARMSTRONG, UDEMY STUDENT
“Unravels the problems many of us face when writing…” — STEPHEN, UDEMY STUDENT
“Saw a noticeable difference in the length of time visitors stayed on my blog…” — PREM KUMAR, UDEMY STUDENT
“Carries the weight and authority of experience…” — SEAN COOK, UDEMY STUDENT
“Simple, clear, elegant and evocative…” — CLIFTON ZHUO, UDEMY STUDENT
“His experience as a writer as well as a teacher shines through…” — NAINA MERETE HOLSVE, UDEMY STUDENT
“Writing is no longer uncertain, confusing and ambiguous for me…” — RUDYARD VON, UDEMY STUDENT
“Can see why this instructor’s course is a bestseller…” — ANNEGRET HERGERT, UDEMY STUDENT
“Phenomenal course…” — DAN BALLMER, UDEMY STUDENT
“Tremendous value…” — ELLIOT FINK, UDEMY STUDENT
Just Imagine being able to write with the style and flair of journalists on top newspapers — who are skilled at producing punchy and potent articles for millions of readers every day.
What could having such a rare talent do for your career, your business, or your dreams of becoming a successful author or blogger?
In this program, Shani will introduce you to a range of exquisite writing tricks and tactics that most people outside the journalism profession are ignorant of, but which can make the difference between copy that is dull and flat, and prose that is dazzling and captivating.
In this acclaimed, 7-hour intensive writing training, Shani reveals how such accomplished editors do their magic. It boils down to mastering just four basic ingredients: simplicity, clarity, elegance and evocativeness.
Shani will show how a proper understanding of this “secret sauce” is all you need to become an exceptional writer in just about any field. 
A complete writing system
In this program, you won’t be getting the usual “writing tips” that you can find all over the internet, and in other online programs.
The four ingredients form the basis of a complete writing system designed to drive you to the summit of slick writing — very fast.
The training is crafted to turn you into a confident author of blogs, books and business writing in as little as a few weeks. By the end, you’ll understand precisely how to infuse power and beauty into the soul of your writing to make it stand out dramatically.
Whatever your ability now, you’ll find yourself quickly transformed into an artistic composer of prose, whose copy sparkles with a rare kind of quality few people will understand, let alone be capable of emulating.
The “secret sauce” of flair
You will learn how to optimise each of the four ingredients so that, like the world’s finest editors, you’ll be able to turn humdrum writing into something extraordinary every time.
As a result, your copy will always be punchy, sharp, graceful and stimulating — the hallmarks of almost all exceptional prose.
In the SIMPLICITY section, you’ll discover how to…
•Write in plain, upbeat language
•Steer clear of official words that weigh your writing down
•Shun redundant words that make your sentences move slowly
•Discard filler and hedging language that produce “hot air”
•Avoid needlessly complex sentences that bog readers down
•Stop yourself rambling and repeating yourself unnecessarily
•Eliminate pointless distractions that obstruct comprehension
•Clear away “sentence clutter” that can throw readers off
In the CLARITY section, how to…
•Recognise “fuzzy” and out-of-focus ideas that blur your message
•Prevent readers from getting confused or ever going blank
•Steer clear of imprecise jargon
•Make clear distinctions between contrasting ideas
•Avoid randomly mixing up time elements (past, present, future)
•Eradicate ambiguity and double-meanings
•Place “modifying” words carefully
•Avoid tangled and “curly” writing that may baffle readers
•Use potentially confusing words like “this” and “that” more carefully
In the ELEGANCE section, how to…
•Maintain an elegant consistency throughout your writing
•Keep sentences neat and parallel
•Craft graceful, flowing narratives
•Create delightful sentence rhythms
•Avoid inelegant “word echoes”
•Smoothly transition between ideas
•Construct “pretty” paragraphs
•Present your copy ultra-professionally
And in the EVOCATIVENESS section, how to…
•Avoid soul-killing clichés
•Add variety to sentence structures
•Bring a fresh scent to your prose
•Avoid the boring passive voice
•Stop tiresomely “reversing” into sentences
•Make your writing more dramatic
•Create spectacular imagery
•Master the tone of your writing
•Give life and character to your copy
“A compass for those who set out bravely to explore the distant shores that only stories ever spoke of. To the North, Shani will guide you to the austere mountains; simplicity. To the East, Shani will guide you to the crystal forests; clarity. To the South, Shani will guide you to the golden palace; elegance. To the West, Shani will guide you to the hidden alchemists; evocativeness. Do not rush. Shani has charted a course that you may journey for many years to come. Congratulations, you have stumbled upon one of Earth’s rare skeleton keys. Don’t overlook this auspicious opportunity…” — JULIEN MCLAREN, UDEMY STUDENT
The world of “elite” writing
Good writing isn’t just another nice-to-have ability. It’s one of the most important skills you need for conveying a professional image at work, landing a high-profile job, and getting your content noticed online.
But while plenty of people can write, few can do so with pizzazz of top journalists, who know heaps of fancy tricks and tactics to make their writing rise above the ordinary.
After taking this course, you’ll know their techniques.
Imagine being able to leave readers spellbound by your writing, the same as one might feel after reading a gripping story in a top newspaper like The Economist.
In this course, Shani teaches you how to craft such impossibly beautiful prose by revealing not only the vital ingredients of good nonfiction writing, but also the mindset of the many elite writers he has worked with and also trained — the finer points they obsess over, the writing habits they cultivate, and the core values they uphold.
“If Shani Raja was a baseball player, he hit the ball out of the park. The curriculum, into which he obviously poured years of successful writing and editing know-how, is comprehensive, engaging and experiential…” — JEAN, UDEMY STUDENT
Once your mindset has been shaped, Shani will reveal the four “ingredients” of exceptional writing in all their glory — showing that simplicity, clarity, elegance and evocativeness are the only qualities needed to create punchy, sharp, graceful and captivating copy.
Shani has used this powerful formula to train journalists in top news organisations, as well as to boost the writing ability of his hundreds of thousands of Udemy students.
Soon, you will also know how to magically enhance your own blogs, essays, books, business writing — or any other type of nonfiction prose.
So, join the hundreds of thousands of students who’ve already invested in discovering these and many more powerful writing secrets from an accomplished editor.
“Better than any course I took in college…” — ANNA TIERNEY, UDEMY STUDENT
“There are twenty courses in my Udemy folder, of which seventeen are in some genre of writing. Eight of those courses are Shani’s, and I’ve learned more from those than from all the others combined…” — SCOTT RALSTON, UDEMY STUDENT
“The caliber of instruction one might receive from a traditional university…” — DAVID NICHOLAS TAYLOR, UDEMY STUDENT
“If you are looking for a writing course that is outstanding look no further…” — MATT SPRENGER, UDEMY STUDENT
“Worth more than the months I slaved over books and other online writing courses…” — CONOR WELLMAN, UDEMY STUDENT
“Stunning course… delivered masterfully…” — PEDRO CARROGGIO ZOIO, UDEMY STUDENT
Slick writing can change your life
To make a mark in any field, you need to be able to do what most people can’t do: write with punchiness, precision, poise and style.
On the flip side, lacklustre writing can hold back your career, dent your company’s image, and prevent your books or blogs from getting attention.
What’s more, brilliant writing marks you out as a smart thinker with the ability to succeed as an employee, a business owner and a “thought leader” in your field.
A well-composed cover letter, for instance, can say everything about the type of person you are and your potential.
Strong business writing, in everything from reports to emails, can bolster your reputation at work and help you impress clients.
Beautifully written blogs have a chance of being heard amid the cacophony of noise on the internet.
So, how might your prospects improve if everything you wrote was as beautiful as something that you might read in, say, The Economist?
Few people are able to write with the finesse of top journalists — who are trained to weed out fluff from their writing and to make it highly sharp and stimulating every time.
This is a unique chance for you to discover how such journalists do their magic, and to make your writing sizzle by incorporating their tactics into your own writing.
The result will be a more refined writing style that will leave your readers awestruck.
The best part is that after completing this newly expanded edition of Writing With Flair, you won’t just be aware of the ingredients that go into making your copywriting stand out.
You’ll know how to apply the “secret sauce” with the flamboyance of a master chef.
“Most great teachers can’t write, and most great writers can’t teach. Shani Raja is one of the few who excels at both. I managed dozens of reporters and editors during my 12-year career at Bloomberg. Now he’s the person I go to when I want help with my writing…” — NICOLAS JOHNSON, A FORMER EDITOR AT BLOOMBERG NEWS & THE GLOBE AND MAIL.
“As a young reporter my prose might have been robotic and jargon-laden if not for Shani’s watchful eye. Beyond the standard reporting skills — like accuracy, clarity and integrity — I also learned refinement. Shani teaches you how to write well, and with grace…” — HAWA ALLAN, JOURNALIST & FICTION WRITER
Knowing these elite writing skills will help you to…
•Make your business correspondence shine
•Make sales prospects instantly “get” your product
•Make your marketing copy captivating
•Attract more readers to your blogs and books
•Get more clicks and conversions on your website
•Get your resumes to the top of the “must see” pile
•Make your essays the most stylishly written in your class
And also to rediscover a love of writing…
If you’ve hated writing until now, or found it hard going, there’s a good chance you’ll leave this course with a new appreciation for what might have seemed like a mysterious process.
Better than that, you’ll discover a newfound joy for sculpting your own prose to an immaculate standard.
You’ll emerge from the program as a thoughtful designer of words, sentences and narratives. And if you apply yourself well, you won’t fail to emerge a better and more confident writer.
The best editors on the planet
Writing With Flair is the first in a series of programs designed to supercharge your writing ability. It is truly a foundational course that others — including Ninja Writing and Editing Mastery — build upon.
You’ll learn, for instance, how to develop the mindset of a standout writer, which includes guidance on how to write with integrity, to care deeply for your readers, and to approach your copy with a clear awareness of your intent — among other gems.
Also, this updated version of the course comes equipped with an editing workbook, neat lecture summaries, “live” edits, and suggestions for further reading. There are heaps of examples and exercises, too, which will help you apply each technique with even greater skill.
Don’t let pass this once-in-an-age opportunity to get the highest quality training from someone who has crafted riveting stories for millions of global readers and coached many accomplished journalists in his time.
“Simply amazing class…” — SONIE SANDHU, UDEMY STUDENT
“Blown away by quality of material…” — TRISTAN DONOFRIO, UDEMY STUDENT
“Reveals the secret of exactly how to make your writing stand out in a crowded jungle of information…” — TAFFILIAE, UDEMY STUDENT
“Great look into the mindset of a higher level writer…” — BRAM BARBER, UDEMY STUDENT
“Learned more in a few hours than I did throughout many years of formal education…” — LEE FRAMPTON, UDEMY STUDENT 
“I considered myself a decent writer before taking this course…” — MIA TURPEL, UDEMY STUDENT
“As a published author I have taken no less than 10 courses in improving my own writing skills. This is, by far, the best…” — ALICIA ADAMS, UDEMY STUDENT
“Be ready for some enlightening stuff…” — MARTIN TONEVSKI, UDEMY STUDENT
“Helps fine tune your writing and take it to another level…” — NISHANT BHIDE, UDEMY STUDENT
“Best writing course I’ve ever taken. Worth ten times the price…” — HARBANS, UDEMY STUDENT
“Shani knocks it out of the park…” — JOHN MICHAEL BARNETT, UDEMY STUDENT
“Among the most useful I’ve ever had the privilege of taking…” — FRANS DU PLESSIS, UDEMY STUDENT
“Improved my writing in ways that cannot be expressed…” — REMCO BOERMA, UDEMY STUDENT 
“Writing stopped being a chore…” — VENKAT DINAVAHI, UDEMY STUDENT 
“A breath of fresh air for my writing…” — DARRYL, UDEMY STUDENT
“Delivery and explanations were perfect…” — CHRISTOPHER, UDEMY STUDENT
“Presented with great passion and understanding…” — BRYAN SUHARLY, UDEMY STUDENT
“Will improve your skills even if you only write post-it notes…” — HECTOR RUBIO, UDEMY STUDENT

You will learn

✓ You will receive a Writing With Flair Certificate of Completion after finishing the course.
✓ You will learn how to write well from an ex-Wall Street Journal editor.
✓ You will discover the “secret sauce” of exceptional writing.
✓ You will learn how to make your writing more simple, clear, elegant and evocative.
✓ You will learn how to cultivate the unique mindset of an “elite” writer.
✓ You will learn how to become a more confident, competent and sophisticated writer.
✓ You will discover how to add style to your blogs, books and business writing.


• A computer for writing/editing exercises

This course is for

• Corporate writers
• Communications professionals
• Marketing executives
• Government and nongovernment agencies
• College and university students
• Blog writers
• Job hunters
• Journalists
• Small, medium and large businesses
• Book writers
• Bloggers
• Authors
• Copywriters
• Editors
Ex-Wall Street Journal editor
                                         Shani Raja teaches top journalists how to improve their writing and has written and edited for some of the world’s biggest news organizations, including The Wall Street Journal, The Economist, Financial Times and Bloomberg News. Shani has also taught advanced writing skills to professionals and edited for leading global companies from Microsoft and IBM to PwC. He also teaches journalism to undergraduates. 
Browse all courses by on Coursemarks.
Platform: Udemy
Video: 7h 15m
Language: English
Next start: On Demand

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