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What is Social?

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their so...
4.6
4.6/5
(3,842 reviews)
132,813 students
Created by

8.8

CourseMarks Score®

N/A

Freshness

8.4

Feedback

8.7

Content

Platform: Coursera
Price: $0
Video: 2h 30m
Language: English

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Detailed Analysis

CourseMarks Score®

8.8 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

8.4 / 10
We analyzed factors such as the rating (4.6/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

8.7 / 10
Video Score: 7.9 / 10
The course includes 2h 30m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
Detail Score: 8.2 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 9.8 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

14 articles.
0 resource.
0 exercise.
5 tests or quizzes.

Table of contents

Description

The “What Is Social?” MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, “how to” program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World.

While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits.

This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you.

Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies.

Additional MOOC 1 faculty include:
* Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)

You will learn

Requirements

The course creator has not defined the requirements for this course.

This course is for

The course creator hasn’t defined the level of this course.

How much does the What is Social? course cost? Is it worth it?

Access to most course materials is FREE in audit mode on Coursera. If you wish to earn a certificate and access graded assignments, you must purchase the certificate experience during or after your audit.

If the course does not offer the audit option, you can still take a free 7-day trial.

Does the What is Social? course have a money back guarantee or refund policy?

Coursera offers a 7-day free trial for subscribers.

Are there any SCHOLARSHIPS for this course?

YES, you can get a scholarship or Financial Aid for Coursera courses. The first step is to fill out an application about your educational background, career goals, and financial circumstances. Learn more about financial aid on Coursera.

Who is the instructor? Is Randy Hlavac a SCAM or a TRUSTED instructor?

Randy Hlavac has created 13 courses that got 384 reviews which are generally positive. Randy Hlavac has taught 206110 students and received a 4.7 average review out of 384 reviews. Depending on the information available, Randy Hlavac is a TRUSTED instructor.
Northwestern University
Randy Hlavac is an expert in digital marketing, social media marketing, and social analytics. He is a 20 year instructor of Digital, Social and Mobile Marketing and Content Curation and Digital Marketing at Northwestern University. His book – Social IMC – focuses on how to build effective social media marketing strategies and tactics for any size company located anywhere in the world. In addition to teaching, Randy is the CEO of Marketing Synergy Inc. [www.msinetwork.com] which consults with companies on developing effective, profitable digital marketing strategies and social media marketing programs. Randy is also the creator and “MC” on the Social Media Marketing and a participant in the Content Strategies for Professionals specializations on Coursera.

8.8

CourseMarks Score®

N/A

Freshness

8.4

Feedback

8.7

Content

Platform: Coursera
Price: $0
Video: 2h 30m
Language: English

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