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Viral Marketing and How to Craft Contagious Content

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languis...
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Platform: Coursera
Video: 2h 26m
Language: English

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Description

Ever wondered why some things become popular, and other don’t? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You’ll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, “Contagious: Why Things Catch On,” Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you’ll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.

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The Wharton School
University of Pennsylvania
Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in top?tier academic journals, teaches Wharton’s highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Over a million copies of his books, Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior, are in print in over 35 countries around the world. Berger often keynotes major conferences and events like SXSW and Cannes Lions and consults for companies like Apple, Google, GE, Coca?Cola, Vanguard, 3M, Kaiser Permanente, and The Gates Foundation.
Platform: Coursera
Video: 2h 26m
Language: English

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