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Viral Marketing and How to Craft Contagious Content

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languis...
4.7
4.7/5
(4,392 reviews)
209,239 students
Created by

8.0

CourseMarks Score®

N/A

Freshness

8.5

Feedback

7.1

Content

Platform: Coursera
Price: $0
Video: 2h 26m
Language: English

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Detailed Analysis

CourseMarks Score®

8.0 / 10

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Freshness Score

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Student Feedback

8.5 / 10
We analyzed factors such as the rating (4.7/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

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Content Score

7.1 / 10
Video Score: 7.9 / 10
The course includes 2h 26m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
Detail Score: 7.9 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 1.0 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

0 articles.
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Table of contents

Description

Ever wondered why some things become popular, and other don’t? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You’ll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, “Contagious: Why Things Catch On,” Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you’ll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.

You will learn

Requirements

The course creator has not defined the requirements for this course.

This course is for

The course creator hasn’t defined the level of this course.

How much does the Viral Marketing and How to Craft Contagious Content course cost? Is it worth it?

Access to most course materials is FREE in audit mode on Coursera. If you wish to earn a certificate and access graded assignments, you must purchase the certificate experience during or after your audit.

If the course does not offer the audit option, you can still take a free 7-day trial.

Does the Viral Marketing and How to Craft Contagious Content course have a money back guarantee or refund policy?

Coursera offers a 7-day free trial for subscribers.

Are there any SCHOLARSHIPS for this course?

YES, you can get a scholarship or Financial Aid for Coursera courses. The first step is to fill out an application about your educational background, career goals, and financial circumstances. Learn more about financial aid on Coursera.

Who is the instructor? Is Jonah Berger a SCAM or a TRUSTED instructor?

Jonah Berger has created 2 courses that got 582 reviews which are generally positive. Jonah Berger has taught 216973 students and received a 4.88 average review out of 582 reviews. Depending on the information available, Jonah Berger is a TRUSTED instructor.
The Wharton School
University of Pennsylvania
Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in top?tier academic journals, teaches Wharton’s highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Over a million copies of his books, Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior, are in print in over 35 countries around the world. Berger often keynotes major conferences and events like SXSW and Cannes Lions and consults for companies like Apple, Google, GE, Coca?Cola, Vanguard, 3M, Kaiser Permanente, and The Gates Foundation.

8.0

CourseMarks Score®

N/A

Freshness

8.5

Feedback

7.1

Content

Platform: Coursera
Price: $0
Video: 2h 26m
Language: English

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