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Utilize B2B Direct Marketing to Increase Sales

Targeted Email Marketing and Postal Campaigns are a great way to form relationships directly with your prospects.
(0 reviews)
6 students
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CourseMarks Score®







Platform: Udemy
Video: 3h 27m
Language: English
Next start: On Demand

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Detailed Analysis

CourseMarks Score®

9.8 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

10.0 / 10
This course was last updated on 4/2022.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

We analyzed factors such as the rating (0.0/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

9.2 / 10
Video Score: 8.1 / 10
The course includes 3h 27m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
Detail Score: 10.0 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 9.5 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

0 article.
9 resources.
0 exercise.
0 test.

Table of contents


For every $1 you spend on email marketing, you can expect an average return of $42 (DMA 2019).
B2B direct mail produces a response rate of 4.4% (Nectafy)
Direct mail can generate up to 29% of ROI. (Direct Marketing)

What is Direct Marketing –  (defined by Investopedia)
Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers, rather than through a third party such as mass media. Mail, email, social media, and texting campaigns are among the delivery systems used. It is called direct marketing because it generally eliminates the middleman, such as advertising media.

What are your Direct Marketing objectives?
•Speed, you need to get a marketing campaign out quickly.
•Identify your audience
•Build relationships with prospects and customers.
•Analyze results to determine how to proceed.
Gone are the days of sending out mass promotions with hopes of getting sales!

Implementing a thought-out Direct Marketing campaign can give you the information you need to make each campaign more successful than the last. In the process, you will form a relationship with the prospect that will instill trust. Individuals like to buy from companies that they trust.

Direct Marketing is the ONLY way to get a personalized message in front of the right person at a specific time, but you need to know what you want to accomplish.

” If you don’t know where you are going, you’ll end up someplace else.” – Yogi Berra.

During this course, you will determine where you are going and how to get there with the following Sessions:

•What is your purpose, and Why?
•Set one Vital Goal that will move your business needle the most.
•Identify your audience and understand them.
•Learn how to find sources that reach your specific niche audience.
•Discuss different channels to create a cohesive marketing strategy that may enhance your brand, build trust and grow the qualified leads you attract.

Be patient during the research process to fully understand and know your audience and what they need to do their jobs. With the information you uncover, you will set up a cohesive marketing strategy that will resonate with your specific audience by talking about their challenges or goals. It will be as if your marketing message was reading their mind.

For businesses to succeed in the future, they must build deep relationships with prospects and customers. The only way to form these types of relationships is with Direct Marketing. Direct Marketing is the fastest and most accurate way to get your personalized message right in front of your specific audience.

With this course, you will take advantage of 41 years of B2B Direct Marketing knowledge and experience. This information will catapult your company to enhance your brand with your promotions and steadily increase sales.

Also included:
Goal Worksheet
Target Audience Worksheet
Marketing Strategy Template
Marketing List Guide
Listen to the B2B Marketing Excellence Podcast
Every Tuesday at 4:00 – Come ask your B2B Marketing Questions. – Linkedin Live

*** If within 30 days you do not see the value in this course, I will offer a 100% money-back guarantee, no questions asked.

You will learn

✓ What is your purpose and Why do you do what you do everyday.
✓ Importance of setting a goal and getting on the right path
✓ Identify your audience and understanding them.
✓ Finding B2B quality marketing sources that will enhance your brand and start building valuable relationships.
✓ Discuss different channels to implement to create a cohesive marketing strategy.


• At least 2 years of marketing experience
• Knowledge of your specific industry
• Excel skills
• Research and web searching skills a MUST

This course is for

• CMO at B2B Companies
• Business Owners
• Marketing Directors
• Sales Directors

How much does the Utilize B2B Direct Marketing to Increase Sales course cost? Is it worth it?

The course costs $14.99. And currently there is a 82% discount on the original price of the course, which was $18. So you save $3 if you enroll the course now.

Does the Utilize B2B Direct Marketing to Increase Sales course have a money back guarantee or refund policy?

YES, Utilize B2B Direct Marketing to Increase Sales has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the Utilize B2B Direct Marketing to Increase Sales course, but there is a $3 discount from the original price ($18). So the current price is just $14.99.

Who is the instructor? Is Donna Peterson a SCAM or a TRUSTED instructor?

Donna Peterson has created 1 courses that got — reviews which are generally positive. Donna Peterson has taught 6 students and received a — average review out of — reviews. Depending on the information available, Donna Peterson is a TRUSTED instructor.
CEO | Speaker | Podcaster | Coach | Innovator
CEO at World Innovators. My goal is to inspire, educate and nurture individuals and businesses to build valuable relationships. Over the last 35 years, I have helped companies with their Business-to-Business marketing and individuals become influential leaders.

Brands I have worked with:  NYU Professional Studies, Harvard Kennedy School, Heritage Global Partners, Collaborate Drug, Liquidity Services, New Mill Capital, Heat Treat Today

Lead World Innovators into 5th Decade
2021 CEO to Watch by Family Business Magazine
Mentoring 4 individuals – 2 to start a business, 2 to improve their speaking skills
Toastmaster International Speaker

Book Reading:  It’s All About Leadership by Dr. Jimmy Knott. 
Next Book:  Rise by Lindsay Vonn

Favorite Movie: Sleepless in Seattle (Love Affair to Remember)

I love being outside, so you will find me on my skis or paddle board if I am not working.


CourseMarks Score®







Platform: Udemy
Video: 3h 27m
Language: English
Next start: On Demand

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