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Twitter Ads: Twitter Advertising 2022 Certification Course

Used by Spotify, Pepsi, and Twitter itself! Become a capable Twitter Ads manager & get certified in a short, fun course!
(420 reviews)
2,010 students
Created by


CourseMarks Score®







Platform: Udemy
Video: 2h 25m
Language: English
Next start: On Demand

Table of contents


Version 2.2: Fresh as of January 2022
Used by Teams at Spotify, Pepsi, Twitter, and other leading organizations

5/5 Stars: “Very useful. Extremely interactive. Knowledgeable presenter.” – Jennet Ingram
5/5 Stars: “A great course, easy to follow if you already have some experience with digital marketing. It’s a short and to the point introduction to Twitter ads, and a practical one as well. You’ll create various campaigns alongside this course, see how the platform works, get tips on what could work best.” – Ioana Dragos

Your Complete Twitter Advertising Learning Experience!
•Install the Twitter tracking pixel and use it for retargeting
•Deploy all of Twitter’s objective-driven ad campaigns
•Target Twitter users based on a variety of characteristics and behaviors
•Build and use Twitter’s custom creative formats like Twitter Cards
•Learn to analyze the success of campaigns using real data
•Earn your Eazl Twitter Ads 2020 Certificate
Perfect for Digital Marketers, Entrepreneurs, Community Managers, and Public Relations
It seems that people are increasingly numb to advertising that tries to take you from a complete stranger to some company and turn you into a client right away. Today, people like to discover brands for themselves. Luckily, there’s a great network for that: Twitter. Twitter is a network where users go to discover new things, see what peers and influencers are doing, and learn what’s happening. That’s why it’s a great place to advertise.
You’ll likely love this course if you’re a…
•Digital marketer who wants access to the most educated social network in the world
•Entrepreneur wanting to introduce your products, services, or ideas to the world
•Social media or community manager looking to engage an existing following
•Public relations professional looking to control the narrative in important conversations
If you want to be able to launch Twitter Ads almost instantly, this course is for you. Eazl’s Twitter Advertising Certificate Course is a well-crafted learning experience that’s hands-on, concise, and engaging. In this course, you will:
•Learn about the Twitter user base and their behavior patterns
•Participate in an interactive simulation game based on a real Twitter Ads case study
•Deploy campaigns with your instructor to build your intuition on the platform
•Use multiple advertising strategies and see their results
Integrate digital marketing tools like Google Tag Manager and Google Analytics
This course is chock full of activities that allow you to practice what you’re learning. You’ll work with your instructor over multiple Eazl Side-by-Side exercises to craft creative assets specific to Twitter Advertising, install the Twitter Ads Pixel, target Twitter users, and deploy each of Twitter’s objective-driven ad campaign formats.
Why Learn with Eazl?
If Eazl is a reincarnated spirit, it was someone like Harriet Tubman in a past life: a rebel humanitarian. Since publishing Eazl’s breakout course called “Career Hacking” in 2014, Eazl has become one of the most powerful forces in independently-produced online education. By channeling Eazl’s service-oriented heart, the Eazl team has successfully built a community of more than 150,000 professionals worldwide. When you learn with Eazl, it’s like you’re learning with your smart business family. Clear, fun, practical, and human-oriented learning experiences have made the Eazl course catalog and community what it is today… and we’re just getting started.
Join us on this adventure today! We’ll see you inside the course.

Content upgrade journal:
•Version 2.1 (November 2021)
In this upgrade, we’ve added an expert interview with digital agency owner Jack Paxton. In this interview, you’ll learn how iOS 15 and GDPR are impacting the digital advertising space generally and where Jack sees opportunities going forward.
•Version 2.2 (Published January 2022)
In this upgrade, our team has generated professional-grade English language captions for the course. This will be a great addition for ESL learners!

You will learn

✓ Launch all of Twitter’s objective-driven campaigns
✓ Install and use Twitter’s Universal Tracking Pixel
✓ Use all of the targeting features in the Twitter Ads platform
✓ Deploy Twitter-specific creative formats (like Twitter Ad Cards)


• An active Twitter account

This course is for

• Digital Marketers
• Social Media Managers
• Entrepreneurs and Organizers
• Public Relations Professionals
Chief Learning Officer at Eazl
Davis Jones is the Chief Learning Officer for Eazl, a business school whose courseware is used by organizations like Tesla®, Harvard, the World Bank, and Lyft® and more than 250,000 students worldwide. Mr. Jones also participated in the Harvard University Graduate School of Education Leaders of Learning program in 2018.
Mr. Jones began his career in digital education following the publication of Career Hacking in 2014. Today, it is the best-selling career management course in the history of the Internet and is integrated into undergraduate and graduate-level programs at the University of San Francisco, EDHEC Business School, Sonoma State University, and other colleges and universities in the US and abroad. Following the publication of Career Hacking™, Mr. Jones negotiated commissions for Eazl to produce courseware on digital marketing, digital customer service, and multiple other business topics. Today, this courseware is used by organizations in both the private (e.g. Tesla®, PayPal®) and public (e.g. the World Bank) sectors.
Mr. Jones earned undergraduate (economics) and graduate (MBA) degrees from traditional universities. He is also a committed lifelong learner. In addition to his participation in the Harvard Graduate School of Education Leaders of Learning program, Mr. Jones has earned credentials from New York Museum of Modern Art® (Teaching with Themes), Udemy® (Trademark Law), and independent learning organizations (Yes I’m a Designer™ / Adobe Illustrator®).
Browse all courses by on Coursemarks.
Platform: Udemy
Video: 2h 25m
Language: English
Next start: On Demand

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