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The Ultimate Public Relations Masterclass

Everything you need to know to be successful at PR in a digital world
4.5
4.5/5
(1,337 reviews)
4,028 students
Created by Heather Baker

9.2

CourseMarks Score®

8.0

Freshness

10.0

Feedback

9.0

Content

Platform: Udemy
Price: $13.99
Video: 2h 48m
Language: English
Next start: On Demand

Top Public Relations courses:

Detailed Analysis

CourseMarks Score®

9.2 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

8.0 / 10
This course was last updated on 9/2019.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

10.0 / 10
We analyzed factors such as the rating (4.5/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

9.0 / 10
Video Score: 8.0 / 10
The course includes 2h 48m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
The average video length is 1 hours 41 minutes of 38 Public Relations courses on Udemy.
Detail Score: 9.6 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 9.5 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

0 article.
3 resources.
0 exercise.
0 test.

Table of contents

Description

This course will equip you with everything you need to become an expert public relations professional. It’s packed full of case studies, statistics, checklists, templates and practical activities that bring the theory to life.

The first section of the course introduces PR and shows you why it is valuable to any business and how it has changed over the last 10 years – there have been some exciting developments that have made PR more interesting and relevant than ever before.

Then, we look at all the research you need to do before you plan a winning PR strategy.

You’ll then learn how to create stories that reinforce your brand messaging and capture your audience’s attention.

Next, we look at all the tactics required to ensure that your stories genuinely reach the right people: from media relations to social media, awards, events and video. And we’ll cover how to write for different audiences.

Then you will learn how to bring this all together into a comprehensive public relations and communications strategy that shows what you’re going to do, why you’re going to do it and how you’re going to do it.

We then cover important concepts that you will absolutely need to understand if you’re going to work in PR: the ethical and legal considerations of PR activity.

Finally, we look at how to have a successful PR career, including how to find a great job, choose your specialist area and how to maximise your chances of success.

Bonuses included

•Get help from the instructor and a community of seasoned PR pros by joining our exclusive Facebook group, where the crowd will will feed back on your ideas and strategies and recommend ways in which you can increase your chances of success.
•Get my list of my 50 top tools for PR pros after you have completed the course.
•20% of all proceeds of the course will go to supporting entrepreneurs in Africa through GiveDirectly.

Requirements

• An interest in the exciting world of public relations.

You will learn

✓ How to build a PR strategy that generates leads, makes your brand famous, builds a community and attracts customers.
✓ How to use PR to increase traffic to your website.
✓ How to manage, implement and measure the success of your PR strategy.
✓ How to present your PR strategy to stakeholders, get buy-in and secure budgets.
✓ How to persuade journalists and influencers to endorse your company.
✓ How to use social media, video, content and traditional media to gain publicity.
✓ How to enter awards and increase your chances of winning.
✓ How to launch your PR career, including finding a job and choosing a specialism.
✓ How to write for PR.
✓ How to generate your own media stories.
✓ How to manage a crisis / handle negative publicity.
✓ How to build authority and thought leadership through the media.
✓ How to find out which journalists are worth targeting.
✓ Get help from the instructor and a community of seasoned PR pros by joining our exclusive Facebook group

This course is for

• This course is for complete beginners starting out in their public relations career. It will equip you with everything you need to be successful at PR in a digital world.

How much does the The Ultimate Public Relations Masterclass course cost? Is it worth it?

The course costs $13.99. And currently there is a 53% discount on the original price of the course, which was $29.99. So you save $16 if you enroll the course now.
The average price is $22.5 of 38 Public Relations courses. So this course is 38% cheaper than the average Public Relations course on Udemy.

Does the The Ultimate Public Relations Masterclass course have a money back guarantee or refund policy?

YES, The Ultimate Public Relations Masterclass has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the The Ultimate Public Relations Masterclass course, but there is a $16 discount from the original price ($29.99). So the current price is just $13.99.

Who is the instructor? Is Heather Baker a SCAM or a TRUSTED instructor?

Heather Baker has created 1 courses that got 1,337 reviews which are generally positive. Heather Baker has taught 4 students and received a 4.5 average review out of 1,337 reviews. Depending on the information available, Heather Baker is a TRUSTED instructor.

More info about the instructor, Heather Baker

PR Agency Founder and CEO
Heather Baker is the founder and CEO of two award-winning companies: TopLine Comms, a digital PR agency and TopLine Film, a video production company. Heather is a digital PR specialist and an award-winning blogger and has served as President of the Entrepreneurs’ Organization’s UK Chapter and Comms Director of its European operations. She loves donkeys, technology and champagne.

9.2

CourseMarks Score®

8.0

Freshness

10.0

Feedback

9.0

Content

Platform: Udemy
Price: $13.99
Video: 2h 48m
Language: English
Next start: On Demand

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