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The Persuasion & Negotiations Toolkit

Tactics & Strategies for Success
(9 reviews)
1,019 students
Created by


CourseMarks Score®







Platform: Udemy
Video: 2h 14m
Language: English
Next start: On Demand

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Detailed Analysis

CourseMarks Score®

9.1 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

9.9 / 10
This course was last updated on 3/2022.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

9.1 / 10
We analyzed factors such as the rating (5.0/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

7.8 / 10
Video Score: 7.9 / 10
The course includes 2h 14m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
Detail Score: 10.0 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 5.5 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

0 article.
0 resource.
0 exercise.
0 test.

Table of contents


This course is intended to provide you with a wide range of tactics & strategies to increase your persuasive power & help you to conquer negotiations. It will give you a solid understanding of how to be more effective in a range of business & life situations. In particular, you will be able to identify opportunities to expand the pie & achieve win-win outcomes.

Specifically, you will be introduced to key negotiation concepts, tactics, & strategies. You will cultivate your listening, speaking, reasoning, and persuasive skills. And you will develop an empathetic understanding & a multi-perspective approach to analyzing and resolving conflicts.

Equip Yourself with the Skills Necessary to Feel Confident in Any Type of Negotiation

Key concepts covered:
•Master the art of asking questions by learning a range of strategies you can use to get the answers you want & avoid negative reactions from the other side.
•Become more persuasive by using strategies such as the 6 Universal Principles of Influence, to effectively influence the thinking of others.
•Strengthen your cross-cultural communication & avoid any miscommunication with the people you are negotiating with.
•Build your negotiating skills with important concepts like positions, interests, & how to develop your BATNA.
•Understand the 2 main types of negotiations & the common tactics & strategies used.
•Learn the different negotiating styles & how best to use them.
•Decode body language & be on the look out for nonverbal signs.
•Equip yourself with a range of tactics & strategies that can help put you on the road to success, including how to get a price discount, how to deal with an aggressive buyer, & when to give concessions.

Build your confidence to persuade & negotiate in a wide range of business & life situations

Persuasion & negotiation are inescapable parts of our lives. No matter whether you are asking your boss to fund your new project, lobbying for a raise, convincing your partner to have dinner at your favorite restaurant, or negotiating a multi-million dollar business deal, you need to have the skills necessary to achieve what you want…and leave the other side feeling happy too.

All levels of experience are welcome to join. This course is designed to take both newbies to persuasion and negotiation, as well as those more experienced, to a new level of confidence & expertise. Many individuals, as well as organizations large & small, have already benefited from the content contained in this course.

We will start off with the basics and then increase in complexity as we go along. You will also be introduced to some necessary vocabulary so that you are using the correct language for this subject matter. And you will drill deep down into a range of tactics & strategies and learn when, and where, it is best to use them. In addition, there will be a few exercises to get you thinking about strategy and how to be more effective in a range of situations.

At the end of this course you will be equipped with a toolbox of tactic & strategies that will help you feel more confident & excel in any type of persuasion and negotiation situation.

Thank you for taking the time to read this introduction. I look forward to going on this exciting journey with you.

See you in the course!

You will learn

✓ Become more persuasive
✓ Master Negotiation
✓ The 6 Universal Principles of Influence
✓ The Art of Asking Questions
✓ The main types of negotiations and the strategies involved
✓ Decoding body language
✓ Understanding positions and interests
✓ Developing your BATNA
✓ When to give concessions
✓ Dealing with an aggressive buyer
✓ Tactics & Strategy
✓ And much more…


• There are no prerequisites. We only ask that you keep an open mind and be motivated to improve your persuasion & negotiation skills.

This course is for

• Business professionals of all levels of experience who are looking to expand their knowledge of negotiations & improve their persuasion skills.
• Newbies & experienced negotiators
• Non-profit, NGO employees
• Anyone looking to find a set of tactics & strategies that will give them the confidence to better engage & persuade others and achieve more for themselves &/or their organization.

How much does the The Persuasion & Negotiations Toolkit course cost? Is it worth it?

The course costs $14.99. And currently there is a 25% discount on the original price of the course, which was $19.99. So you save $5 if you enroll the course now.

Does the The Persuasion & Negotiations Toolkit course have a money back guarantee or refund policy?

YES, The Persuasion & Negotiations Toolkit has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the The Persuasion & Negotiations Toolkit course, but there is a $5 discount from the original price ($19.99). So the current price is just $14.99.

Who is the instructor? Is Edward Barbour-Lacey a SCAM or a TRUSTED instructor?

Edward Barbour-Lacey has created 2 courses that got 165 reviews which are generally positive. Edward Barbour-Lacey has taught 5,358 students and received a 4.4 average review out of 165 reviews. Depending on the information available, Edward Barbour-Lacey is a TRUSTED instructor.
Business Skills & Business Education Consultant
I guide leaders through the risks and opportunities that lie at the crossroads of politics, security, and global business. With my international experience, gained through living, studying, and working in countries such as China, Vietnam, and Taiwan, I fully understand the political, cultural, and economic issues that organizations face when operating across the globe.
Having earned a Master’s in International Security as well as an MBA in International Management, I am known for my expertise in US/Asia relations. I perform research and analysis, then combine the results into actionable intelligence. Furthermore, I excel in verbally presenting information in a variety of settings. I am deeply motivated by the need to solve problems, identify opportunities, and craft innovative solutions.
Whether leading or partnering with international teams, I seek projects where I can see tangible results and where I feel I can make a difference. I drive change through the creation of a collaborative atmosphere, while leaving room to challenge assumptions and encourage vigorous debate.


CourseMarks Score®







Platform: Udemy
Video: 2h 14m
Language: English
Next start: On Demand

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