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The Most In-Depth Google Tag Manager (GTM) Course for 2022

With 21 Real Examples For eCommerce Including: FB, GA, LiN Pixels, Button & Link Clicks, Custom Dimensions and much more
(325 reviews)
6,636 students
Created by


CourseMarks Score®







Platform: Udemy
Video: 4h 30m
Language: English
Next start: On Demand

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Detailed Analysis

CourseMarks Score®

8.7 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

9.7 / 10
This course was last updated on 1/2022.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

7.9 / 10
We analyzed factors such as the rating (4.3/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

7.9 / 10
Video Score: 8.2 / 10
The course includes 4h 30m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
The average video length is 2 hours 36 minutes of 25 Google Tag Manager courses on Udemy.
Detail Score: 10.0 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 5.5 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

0 article.
0 resource.
0 exercise.
0 test.

Table of contents


In this course, we will cover everything from basic Google Tag Manager concepts, tools, and tags all the way to more advanced topics and interconnected tags.
We will start with the basic theory and transition to over 21 real-world examples so you can build your own tags as we go along.
By the end of this course, you will have a deep understanding of Google Tag Manager (GTM) and you’ll be able to come up with your own tag ideas and implement them confidently.

Become a tracking superstar capable of executing advanced marketing experiments and installing 3rd party tools without the need of an IT expert.

With Google Tag Manager, you can quickly add new marketing tools to your website with little to no technical knowledge. This way you can speed up testing and the deployment of marketing experiments.
In short Google Tag Manager (GTM) is a free platform from Google (duh 🙂 ) that allows you to install different types of marketing tools/scripts like Google Analytics, Facebook pixel, Mailchimp forms,… to your website.
You’ll learn how to do all this without any special technical knowledge.

Some of the topics we will cover are:
•The initial Google Tag Manager installation and browser setup In this section, we’ll take a look at some of the essential browser plugins that will help you debug and troubleshoot problems. I’ll show you how to create and set up GTM on the most popular eCommerce platforms (WordPress, Shopify, Squarespace) and on a custom website. We’ll go through some of the most common problems that might occur during your setup and how to solve them.

•Google Tag Manager overview and some good practices This section will be a bit more theoretical as we’ll explore and explain different parts of Google tag manager. We’ll take a look at what tags, variables, and triggers are used for. I will also give you some of the best practices I’ve picked up over the years.

•Setup essential tags and publish them In this section, we’ll set up all the basic tracking that you would need. Like Facebook, Google Analytics, LinkedIn … Then we’ll take a look at how to create a new version and publish the container on your website. We will also take a look at how to copy and paste your tags to different containers and accounts. Most importantly we’ll learn how to check if your tags work correctly with the help of Google Tag Assistant.

•How to Improve & Expand Your Tracking Data In this section, we’ll build on what we learned in the previous section and learn some new concepts. We will take the tags previously created and improve them. We’ll send custom events to Facebook, learn to track scroll distance, time on site and link clicks, and send all this data to Google Analytics. We’ll also play around with cookies and URL parameters.

•More advanced tracking concepts In the last section, we’ll take a look at custom dimensions and how to exclude your internal team’s traffic. We will also look at the visibility trigger and how it can replace or improve your scroll tracking. With the help of the data layer and custom events, we will track purchases and mark them as conversions in Google Ads Manager. We’ll also take a look at how to set up and trigger events in the new Google Analytics 4 (GA4).

If you’ve just started your own eCommerce store and would like to learn how to set up a Google Tag Manager, then join this course. You’ll learn the most essential tracking concepts that each business nowadays needs.
If you are a marketer who wants more control in setting up marketing tools and doing faster experiments without involving the IT department, then this course is for you as well.

By joining this course you’ll get lifetime access with a 30-day money-back guarantee. On top of that, you will also get personalized help from me and all the future course updates.

So, stop pondering and start learning now!

You will learn

✓ Install a wide array of marketing tools without the need for a developer
✓ Setup Google Tag Manager in different CMS and e-commerce platforms (Wordpress, Shopify, Squarespace, …)
✓ Deploy Facebook, Google Ads Remarketing, LinkedIn and other third-party tracking pixels with Google Tag Manager
✓ Track conversions, auto events, file downloads, link clicks, button clicks…
✓ Import and export tags from one Google Tag Manager account to another
✓ Troubleshoot the problems that might arise
✓ How to simply exclude traffic from analytic reports for specific devices and people
✓ Send values to Custom Dimensions in Google Analytics or Events in Google Analytics 4
✓ Reading and Writing First-party Cookies
✓ Learn about Lookup Tables, Scroll Triggers, Time Triggers and more…


• Join with an open mind ???? & ready to learn ????.
• No prior experience with Google Tag Manager is required!
• Basic understanding of HTML & Javascript but you’ll be able to follow even without it. ????
• Good to already have a website set up.

This course is for

• Anyone trying to simplify the setup and installment of Google Analytics & Ads, Facebook Pixel, HotJar, and other 3rd party tools.
• Marketing managers trying to iterate experiments quicker and without involving developers.
• Online business owners and marketers trying to simplify their work by learning Google Tag Manager.

How much does the The Most In-Depth Google Tag Manager (GTM) Course for 2022 course cost? Is it worth it?

The course costs $17.99. And currently there is a 82% discount on the original price of the course, which was $99.99. So you save $82 if you enroll the course now.
The average price is $18.4 of 25 Google Tag Manager courses. So this course is 2% cheaper than the average Google Tag Manager course on Udemy.

Does the The Most In-Depth Google Tag Manager (GTM) Course for 2022 course have a money back guarantee or refund policy?

YES, The Most In-Depth Google Tag Manager (GTM) Course for 2022 has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the The Most In-Depth Google Tag Manager (GTM) Course for 2022 course, but there is a $82 discount from the original price ($99.99). So the current price is just $17.99.

Who is the instructor? Is Ziga Berce a SCAM or a TRUSTED instructor?

Ziga Berce has created 1 courses that got 325 reviews which are generally positive. Ziga Berce has taught 6,636 students and received a 4.3 average review out of 325 reviews. Depending on the information available, Ziga Berce is a TRUSTED instructor.
Founder @Cofinder, Entrepreneur & Lecturer
Hello, I’m Ziga and I help businesses grow.I’m a marketing professional with 8 years of experience in leading teams, accelerating growth, strategic positioning, brand building, and campaign management involving both B2C & B2B start-ups. Result-oriented, decisive leader with a strong entrepreneurial “can do” spirit and track record of increasing sales and growing bottom line through product-led growth.In the past few years I’ve:★ Raised 7.2+ Million USD through Crowdfunding (Kickstarter).
★ Grew two of the largest communities in the region with +20% YOY growth.
★ Built and managed international marketing teams ranging from 2 to 8 members.
★ Spearheaded eight successful international B2C marketing campaigns, which increased sales by 8%.
★ Managed launch o Kickstarter in Slovenia, resulting in $4.3 Million raised in the first two months.
★ Won Slovenian Chamber of Commerce and Industry’s best new idea pitch contest.
★ Lectured at 40+ international & domestic events on growth marketing, crowdfunding & startups.
★ Co-founded three startups and exited one. Didn’t make a profit but learned a ton.
★ Official startup and marketing mentor at GEA College, LUI, and MP.
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CourseMarks Score®







Platform: Udemy
Video: 4h 30m
Language: English
Next start: On Demand

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