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The Fundamentals of Business Intelligence

BI; What it does and why it's so essential
(108 reviews)
324 students
Created by


CourseMarks Score®







Platform: Udemy
Video: 55m
Language: English
Next start: On Demand

Table of contents


Business intelligence; the term is bandied about so frequently today that it might seem like everyone except you already understands it. The truth is that like its partner “Big Data”, business intelligence is actually not well understood at all. Most people who talk about business intelligence have at best a general notion of what it means and almost no experience with actually using BI in a meaningful way. However, BI is an important new tool for modern business. Advances in computing power can now give businesses ways to analyze data that they never could before. With these advances, firms can make decisions about pricing, marketing, new products, and resource allocation more effectively than they have ever been able to in the past. Major corporations like Kroger are starting to use BI to help determine what products they should advertise to specific customers. General Electric is using BI to more efficiently run its industrial maintenance schedules. Citi is using BI to help proactively figure out the maximum interest rates various customers are willing to pay. BI is useful in all of these settings and a lot more.
In this short course, you will learn the basics of what is business intelligence is, why it’s useful, and how it can help with your business. This course will also prepare you for future hands on courses that will go through the steps of a business intelligence project in greater depth.

You will learn

✓ 1.) Understand what business intelligence is
✓ 2.) Describe how business intelligence works on a theoretical basis
✓ 3.) Discuss the broad advantages and disadvantages of business intelligence
✓ 4.) Explain in general terms what steps firms need to take to implement business intelligence
✓ 5.) Identify areas where business intelligence can alter the way a company conducts operations


• Viewers should be familiar with basic financial and accounting concepts. In addition, a basic understanding of concepts in statistics is helpful but not required – mean, median, standard deviation, and what data is for instance.

This course is for

• The course is well suited for anyone with an interest in solving problems in business using data and analysis. The course is not meant for people who already have a significant background in data science and business intelligence.
Finance Professor and Corporate Consultant
Michael is an assistant professor of finance at Fairfield University in Connecticut. He holds a PhD in finance from the University of Tennessee and his work has been quoted in the Wall Street Journal, CNN, Nasdaq.com, Bloomberg, Reuters, and many other outlets. Michael is the President of Morning Investments, a consulting firm headquartered in Connecticut. He consults extensively with organizations ranging from Fortune 500 companies and government agencies to start-up businesses on matters related to finance and investments. Michael has served also as an expert witness on finance related matters in legal disputes, and is an arbitrator with the Financial Industry National Regulatory Authority (FINRA).
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Platform: Udemy
Video: 55m
Language: English
Next start: On Demand

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