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The Fundamentals of Brand SERPs

Make your Brand SERP positive, accurate and convincing to your audience. No SEO skills needed with these simple techniqu
(2 reviews)
6 students
Created by


CourseMarks Score®







Platform: Udemy
Video: 2h 28m
Language: English
Next start: On Demand

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Detailed Analysis

CourseMarks Score®

9.3 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

9.8 / 10
This course was last updated on 2/2022.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

10.0 / 10
We analyzed factors such as the rating (5.0/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

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Content Score

7.6 / 10
Video Score: 7.9 / 10
The course includes 2h 28m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
Detail Score: 9.4 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 5.5 / 10

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This course contains:

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Table of contents


Why take this course?
When a prospect searches your brand name, they see what Google decides to show them. That is never YOUR perfect brand message. You might very well lose that sale!

With this course, make sure that person sees the brand message YOU want.
Improve YOUR Brand SERP in just a few hours

I’ll walk you through a plethora of simple yet highly effective starting steps:
Improving the top of SERP (your homepage), triggering and managing rich sitelinks, improving your social channels…. and MUCH more.

Improve your bottom line
Even at this seemingly simple level, when you make what people see when they Google your brand name more positive, accurate and convincing, you will naturally convert more prospects and retain more existing clients.

Boost your marketing strategy
As a bonus, you will also find that you have improved multiple marketing channels including social media, and SEO.
Make your Brand SERP positive, accurate and convincing to your audience.
No SEO skills needed with these simple techniques anyone can implement.
The techniques in this course are unique and available nowhere else !

Bonus: Save money on Google Ads
And the Google Ads lesson will improve the performance of your branded Ads campaigns and reduce costs by up to 30%.
And those savings will probably be enough to pay for this course several times over!

You will learn

✓ Understand the fundamental techniques of Brand SERP optimisation
✓ Reduce costs of Google Ads by up to 30%
✓ Understand simple yet powerful SEO tactics (that you can apply anywhere)
✓ Get more engagement and business value from your social media
✓ What NOT to do (Brand SERP tactics to avoid)
✓ How to optimise the homepage of your website for the people who matter to your bottom line


• No SEO knowledge required
• Improving your Brand SERP is achievable for anyone
• Basic knowledge about marketing helpful
• No technical skills needed

This course is for

• Brand Managers
• Business Owners
• Marketers
• Digital Marketers
• Online Reputation

How much does the The Fundamentals of Brand SERPs course cost? Is it worth it?

The course costs $14.99. And currently there is a 81% discount on the original price of the course, which was $18. So you save $3 if you enroll the course now.

Does the The Fundamentals of Brand SERPs course have a money back guarantee or refund policy?

YES, The Fundamentals of Brand SERPs has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the The Fundamentals of Brand SERPs course, but there is a $3 discount from the original price ($18). So the current price is just $14.99.

Who is the instructor? Is Jason BARNARD a SCAM or a TRUSTED instructor?

Jason BARNARD has created 1 courses that got 2 reviews which are generally positive. Jason BARNARD has taught 6 students and received a 5.0 average review out of 2 reviews. Depending on the information available, Jason BARNARD is a TRUSTED instructor.
The Brand SERP Guy
Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant. He specialises in Brand SERP optimisation and Knowledge Panel management.
Jason’s first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. He regularly publishes articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot.
Major marketing conferences worldwide regularly invite Jason to speak about Brand SERP and knowledge panels, including BrightonSEO, PubCon, SMX series and YoastCon.
Podcast host:
Spanning 4 seasons his podcast, “With Jason Barnard…” has become a weekly staple in the digital marketing community.  Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 200 episodes available, and counting. The conversations are always intelligent, always interesting, and always fun!
He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that, through the Kalicube Pro SaaS platform, helps clients optimise their Brand SERP and manage their knowledge panel.
Companies founded:
Jason has founded multiple companies: Kalicube in France in 2015, but also WTPL Music in France in 1991 and UpToTen in Mauritius in 2000.
Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a website for kids based on the characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world. Before that he was a professional musician with the Punk-Folk group The Barking Dogs. And before that he studied Economics and Statistical Analysis at Liverpool John Moores University.
Why does Jason call himself The Brand SERP Guy?
Your Brand SERP is what your audience sees when they google your brand or personal name. Jason is the leading expert in this field – he has been studying, tracking and analysing Brand SERPs since 2013.
Using the database in Kalicube Pro SaaS platform, he has been tracking and analysing over 70,000 brands across a dozen countries… Conclusion: your Brand SERP is your new business card, an honest critique of your content strategy and a reflection of your brand’s digital ecosystem. That should pique the interest of any marketer in any industry ?


CourseMarks Score®







Platform: Udemy
Video: 2h 28m
Language: English
Next start: On Demand

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