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The Complete Email Marketing Course for Small Businesses

Learn how to create standard and automated email campaigns with tools like MailChimp and grow your business and sales
(47 reviews)
4,205 students
Created by


CourseMarks Score®







Platform: Udemy
Video: 59m
Language: English
Next start: On Demand

Table of contents


Email marketing is an incredibly effective way to reach your customers, sell more products, drive more traffic, and increase brand awareness. In this class I walk through the basics of getting setup with email marketing, cover important stats, best practices, and show hands on examples of creating lists and campaigns from scratch.

In this class I’ll cover the following:
•Email Marketing Basics – Important stats about performance and best practices, as well as what you need to know before getting started
•Building a List – How to setup your list, important contacts, and create a sign-up form
•Creating a Campaign – Walk through building your first campaign using a What You See Is What You Get editor on MailChimp
•Finding Free Content – Need high quality images, video, or sound? I’ll show you some great free resources to help with your campaign
•Setup Automation – 49% of all business use some form of automated emails. I show you how to setup your own
•Drip Campaigns – Drip Campaigns allow you to automatically send pre-built emails without manually setting up campaigns every time you get a new user
•Reporting – After you send your first email, you should look at reporting to see who is opening them and what people are engaging with
By the end of this class you’ll be ready to setup an email campaign and properly schedule posts, setup a campaign, create automated emails, pull reporting, and build your business using email marketing.
This class is designed for beginners and up. Whether you’re an advertising pro just getting started with email, a small business owner, entrepreneur, or you’re just interested in email marketing, this course is for you. Sign-Up today!

Email Marketing Statistics:
•73% of millennials identify email as their preferred means of business communication
•Tuesday is the best day of the week to send an email campaign
•49% of all businesses use some form of automated emails
•1:44 – Average ROI for every dollar spent on an email campaign in the U.S.
•20% – Average open rate of email campaigns

I’ve been teaching classes on business subjects like Digital Advertising & Marketing, Public Speaking, Email Marketing, and more. Here are some real life review from other classes:

Digital Advertising & Marketing 101

★★★★★ “The real-world examples almost makes it self-explanatory. Professionally done and author speaks with authority – i.e. he knows what he’s talking about and it shows.” – AJ Du Toit
★★★★★ “Thought this was an excellent introduction course. Working in the industry without a huge amount of experience in this area, it was a great way to familiarize myself with topics in ongoing conversations internally and externally. Will be taking 201 to further my understanding.” – Jocleyn Armour
★★★★★ “It is advertised as a 101 course and it did exactly that and very well, touching on the building blocks of Digital Advertising and Marketing. Good job Ben.” – Jean C

Digital Advertising & Marketing 201

★★★★★ “When combined with Ben’s 101 course, the two classes make for a thorough and well-organized primer on digital media today. Perfect for marketing people and agency folks (creative, account) who are not immersed in a media agency. It will give you a foundation for how digital media is structured, a clear explanation of the jargon and acronyms you’ll hear bantered about, and a better understanding of the opportunities available. The 201 course goes into important detail about some of the key changes that have taken place in digital advertising recently. Ben explains the concepts clearly and succinctly. Definitely worth the time investment.” – Shawn E Fraser
★★★★★ “This course is amazing. I do affiliate marketing and always wanted to learn about programmatic advertising and this course me taught that. I completed this for an interview and the employer was really impressed by the knowledge I had. Hope there is another in-depth version of this course. Where he goes into ad platforms or ad servers and teaches the real world applications.” – Suryameet Singh
★★★★★ “Comprehensive overview…detailed!” – Kaithlean Crotty-Clark

Introduction to Programmatic Advertising

★★★★★ “I’m in advertising sales and have been looking for a clean easy way to explain and also test my root knowledge of the programmatic ad space. It was very helpful and simple to understand which is hard to do with this topic.” – Raul Bonilla
★★★★★ “Being an advertising agency media planner and buyer, having this hands on information helps when we face a decision to go into the digital advertising space. Your 101 and 201 was extremely informative and truly like your overviews in a very simplistic explanation. Thank you and look forward to your future courses.” – Diane Tody

You will learn

✓ Email marketing statistics
✓ Popular email marketing tools
✓ Free email marketing products
✓ How to create a standard email campaign
✓ How to create an automated email campaign
✓ How to create a drip email campaign
✓ Understand and navigate the MailChimp platform with ease
✓ Learn how to market and profit from your growing email list


• You should be familiar with basic HTML
• You should be able to communicate effectively in written and spoken English

This course is for

• Small business owners
• Entrepreneurs
• Digital marketing professionals
Digital Advertising Professional & Entrepreneur in NYC
Ben Silverstein is an award winning digital media professional with over a decade of experience working in the digital space. He’s managed hundreds of millions of dollars for local, national, and international brands including Six Flags Amusement Parks, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA Real Cost which won a 2015 gold Effie in the Disease Awareness and Education category. When he’s not teaching on Udemy, Silverstein works full time in the mobile advertising space and is a consultant for the IAB’s Learning & Development and certification group.
Browse all courses by on Coursemarks.
Platform: Udemy
Video: 59m
Language: English
Next start: On Demand

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