SWOT analysis is a tried and tested analytical tool to get a balanced view of the current state. By using this simple yet powerful tool you can start conversations that will lead you to build a strategic plan that will give you the best possible chance of success in achieving your organization’s major objectives. This course starts you from ground zero, gives you a simple introduction to SWOT, and walks you through several real life scenarios where SWOT can be used. The course is delivered with a virtual whiteboard, no boring and static slides!
Once you finish this course you will have a good understanding of what SWOT analysis is, and be confident enough to start performing SWOT analysis in your team or organization. You will also get tips and tricks from the real business world that will help you get started in creating great SWOT analysis that will start the strategic planning process whatever your ultimate goals are.
This training is an honest analysis of SWOT and the benefits and limitations are covered equally. However, all business leaders, managers and strategic planners need to know about this important tool, and this is the best training available.
I also briefly cover alternative and complementary analytical approaches so that you get a balanced perspective of SWOT and where it can add value in your business.