Disclosure: when you buy through links on our site, we may earn an affiliate commission.

Strategic Retail Business

Understanding the buying decisions of the customer and position your store and your product to entice the customer.
(19 reviews)
43 students
Created by


CourseMarks Score®







Platform: Udemy
Video: 1h 56m
Language: English
Next start: On Demand

Table of contents


Retail involves the sales of goods from a single point ( malls, markets, department stores, supermarkets etc ) directly to the consumer in small quantities for his end use. Retailing is nothing but transaction of goods between the seller and the end user as a single unit ( piece) or in small quantities to satisfy the needs of the individual and for his direct consumption. There are different kind of retail outlets such as departmental stores, discount stores, supermarkets, warehouse stores, mom and pop store, specialty stores, malls and dollar stores.
There are different types of retail pricing models for the retail business such as cost plus pricing, competitive pricing, prestige pricing, psychological pricing, multiple pricing, discount pricing. Cost plus pricing mechanism: Every organization runs to earn profits and so the retail industry. Cost plus pricing works in the following principles: cost price of the product plus profit ( decided by the retailer) is equal to final price of the merchandise. According to cost plus pricing strategy the retailer adds extra amount to the actual cost price of the product to earn his share of profits. The final price of the merchandise includes the profit as describe by the retailer.
The display of the product in the retail store must entice the customers. The merchandiser in coordination with the store manager must ensure that the products are according to season as well as latest trends.

You will learn

✓ Learn retail merchandising
✓ Learn characteristics, function and services of the retailer
✓ Learn comparative analysis of the retail business
✓ Learn classification of retail format, key features
✓ Learn factors affecting the buying decision of the customers n the store
✓ Learn inventory management in retail business
✓ Learn social and economic significance of retail business


• No requirements

This course is for

• students, store managers, retailers, traders, entrepreneurs, marketers, salespeople, merchandisers,bankers, consultants, brokers, investment professionals, entrepreneurs, managers, directors. teachers, marketers , everybody etc
MBA/Chief Executive Officer
My education is centered on business and marketing, I have studied with Chartered Institute of Marketing ( C.I.M-UK) from certificate in marketing, advance certificate in marketing to post graduate diploma in marketing. I proceeded to do master of business administration from central university graduate business school.

I have eighteen years of practical working experience with reputable organisations. The names of these previous organisations I have worked with are Central university Lecturer, Platinum Impex limited, Regional sales/marketing officer, sales/marketing executive, Laine Services Limited. Strict marketing research services chief executive officer/consultant,etc. Iam currently self employed, working as chief executive officer/ consultant of Strict Consult.
I believe in ardent entrepreneurship and always prepare to help business start-up voluntary. In this twenty first century, the customer is king, and every business or student need to understand the customer centric regime. you need the right education and training to understand the customer and deliver to his satisfaction. If you satisfy the customer consistently he will pay your organisation with his loyalty. 
Browse all courses by on Coursemarks.
Platform: Udemy
Video: 1h 56m
Language: English
Next start: On Demand

Students are also interested in