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Storytelling in Business

Master the fine Art of Storytelling and improve your career... and life.
(48 reviews)
1,323 students
Created by


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Platform: Udemy
Video: 1h 58m
Language: English
Next start: On Demand

Table of contents


Stories are the currency of human contact and the way we capture life and package it into more meaningful and memorable parcels.
Storytelling has been with us for as long as the existence of humans. For some time psychologists and neuroscientists have been fascinated by the human fondness for storytelling, but it is only more recently that its practical merits have sparked interest from corporations and business practitioners around the globe. 
The purpose of this course is to explore, demonstrate, and explain the storytelling techniques used by innovative companies and executives to influence internal and external audiences. Contemporary managers need these skills for diverse business situations, including addressing company meetings, advertising their business, corporate presentations, brand management, strategic planning and sales presentations.
By the end of the course, attendees will be able to apply their theoretical knowledge to a corporate and entrepreneurial environment using storytelling as an effective business tool.

You will learn

✓ Learn about the secrets of Storytelling and how to apply them in the world of business


• No

This course is for

• Everybody who is interested in how good storytelling works and why it is important for business
Universal Storyteller
Nicolai is a certified trainer and visiting lecturer with over 8 years of experience. He teaches business storytelling and innovation to MSCs in management and MBAs at prestigious universities including CASS Business School, Goldsmiths, and Queen Mary’s University of London. Nicolai also gives storytelling, innovation, and strategy workshops & training to corporates like Accenture, Lufthansa, and Barclays, as well as to start-up incubators. Nicolai’s passion is to leverage storytelling and narratives to build and drive innovations with a purpose.
Browse all courses by on Coursemarks.
Platform: Udemy
Video: 1h 58m
Language: English
Next start: On Demand

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