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Selling your portraits via In-Person-Preview Appointments

Step by step, how to lead your clients through a collection of portraits and close the sale in about an hour. IPS videos
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Content

Platform: Udemy
Video: 5h 22m
Language: English
Next start: On Demand

Table of contents

Description

If you are new to selling your portraits via In-Person Sales appointments, or just need to refine your current technique, this course is for you. I will walk you through the exact steps that I use to sell my portraits and close the sale in about an hour with my clients. My method does NOT rely on simply showing the client 20-30 images and sitting back while they decide. I will teach you how I am able to showcase, on average, 100 images per portrait shoot and keep my clients focused and happy while I lead them though the appointment and into the desired sale. My clients always comment that the process was easy and enjoyable. This course also spends a great deal of time covering how to set the client expectations. We will go over how to handle the initial contact, the consultation, how and when to discuss pricing and products, and all of the little things that help build the client’s trust in your skills and service. You will watch me cull the images and preplan the sales appointment before the client arrives so you can fully understand WHY I am choosing to show the images the way I do. Then, when the client arrives, you will watch the actual sales appointment from the client’s perspective. You will be watching the same screen that the client is watching and you will see exactly how I am showing each image and how I am working them down to the plan I put together in the planning phase. You will hear our conversation and see how I overcome any objections. My method is very easy to emulate. I will walk you through the entire process with two different clients…a family portrait client and a high school senior client.

You will learn

✓ Lead an In-Person-Sales Appointment
✓ Overcome common objections to purchasing large portraits or collections
✓ Set the stage for a high-end experience that adds value to your work
✓ Close a sale in under an hour
✓ Prevent confusion in the sales room
✓ Run a smooth and seamless appointment with no fumbling
✓ Asking for that session fee and order total with confidence
✓ Learn WHEN to discuss pricing

Requirements

• No special software is needed, however a basic understanding of programs that sort images into categories (for example, Proselect) is helpful.
• You must have the mindset that sales is NOT a dirty word! When a skilled salesperson assist a client with an order, it is a win-win for everyone.

This course is for

• This course is meant for professional photographers who either want to dive into IPS or who need to refine and adjust their current IPS method
• If you are finding that simply showing your clients their images and hoping they “sell themselves” is not working, this course will teach you the steps to keep control of that appointment and close the sale with no frustration.
• This is not a course on pricing, this is a course on HOW to SELL your work, no matter what price point you have set.
Professional Portrait Photographer
Gretchen Adams Photography is a boutique portrait studio in the San Francisco Bay Area, founded in 1999. Our studio has received numerous awards over the years, including the coveted Best of the Bay by Diablo Magazine and Best Portrait Studio by Parent’s Press. We continue to hold our spot as a highly sought after portrait studio even in the midst of a highly competitive environment. The keys to our success have always been our commitment to superb customer service and our ability to sell our work for top dollar at our in-person preview appointments.
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Platform: Udemy
Video: 5h 22m
Language: English
Next start: On Demand

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