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HOW TO SELL DIAMONDS: Become Brilliant

Everything You Need to Know to Successfully Sell Diamonds
(36 reviews)
146 students
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Platform: Udemy
Video: 1h 21m
Language: English
Next start: On Demand

Table of contents


Dear Student,
in this course you will learn all you need to know about diamonds (colorless and colored ones), including a short history of diamonds, how and why diamonds became so popular, all about 5C’s, and how to sell each ‘C’.
We divided this course in three parts. The first part is about general information you need to know about this precious gem.
Second part is dedicated to Cut, Clarity, Color and Carat Weight and how to sell each ‘C’. We will talk about treatments done on diamonds to improve the appearance and raise the value of the stone and we will learn about Magic sizes which, if used properly, can bring some amazing benefits to your customers.
We will talk about advantages and disadvantages of investing in diamonds and how to help to your customers choose the best value for the money.
You will learn also many tricks of the trade which will help you sell them like a professional – successfully and ethically!
There are many interesting facts through the course and additional PDF files in ‘Resources’ to give you an even bigger picture. This course is suitable for all levels.
In case of any questions, don’t hesitate to contact me with a message, I will be happy to answer them.

You will learn

✓ General information about diamonds
✓ Short history of diamonds
✓ Why are they so popular
✓ All about 5 ‘C’s’ and how to sell each ‘C’ ethically and efficiently.


• Basic sales experience.

This course is for

• Sales attendants, jewelry professionals and everyone passionate about diamonds.
Jewelry and Watch Specialist and Trainer
Hello, I’m Ksenija and I’m a Jewelry & Watch Specialist working in the luxury retail industry for almost 10 years. My field of work is in jewelry boutiques on land and cruise ships around the world. I’m also GIA (Gemological Institute of America) certified.
I have a great passion for beautiful things – like jewelry and watches. And selling high-end jewelry and Swiss timepieces from different brands means selling luxury. Working in different environments, with different nationalities, I saw many selling techniques over the years. Some worked, others didn’t. But all of them gave me precious information on what to do and not to do to master my selling skills: how to sell an item with the price of 100,000 USD, how to make an effective sales pitch, how to gain affluent customers’ trust, and make them buy from me, how to get them to come back again and again, how to handle a difficult customer and a complaint and how to learn from mistakes (mine and other people’s).
However, when new sales attendants were joining our team, they usually had some knowledge but they didn’t have the right mindset to sell high-end products and they were intimidated by high prices. Many sales were lost and potential buyers were gone.
Luxury is a zero-tolerance industry and beginners have to catch up very fast. Sharing is caring so now I’m sharing my knowledge and experience with others who would like to grow and become successful sales professionals.
Browse all courses by on Coursemarks.
Platform: Udemy
Video: 1h 21m
Language: English
Next start: On Demand

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