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SaaS Marketing, Metrics for Managers and Founders

Comprehensive Course on Software as a Service(SaaS) Metrics: ARR, Churn, Retention, LTV, CAC, Unit Economics
4.4
4.4/5
(145 reviews)
36,456 students
Created by

9.2

CourseMarks Score®

9.7

Freshness

7.8

Feedback

9.5

Content

Platform: Udemy
Video: 7h 40m
Language: English
Next start: On Demand

Top SaaS courses:

Detailed Analysis

CourseMarks Score®

9.2 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

9.7 / 10
This course was last updated on 9/2021.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

7.8 / 10
We analyzed factors such as the rating (4.4/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

9.5 / 10
Video Score: 8.7 / 10
The course includes 7h 40m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
The average video length is 2 hours 06 minutes of 8 SaaS courses on Udemy.
Detail Score: 9.8 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 9.9 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

5 articles.
17 resources.
0 exercise.
0 test.

Table of contents

Description

Building a Software as a Service (SAAS) company is always hard.
So this course will make it easy for you.
This course is specially designed for SAAS Product Managers and Startup Founder. It will help you understand important SAAS Marketing and Growth Metrics like CAC, CLV, LTV, Churn, NPS, and KPI’s Growth Retention, ARR that a founder and a product manager should track.
By the end of this course, you will have a good understanding of
Module 1 SAAS Basics
•What is SaaS (Software as a Service)?
•History of SaaS
•Why SaaS Future is exciting
•What are the Benefits of SaaS?
•Difference between IaaS PaaS SaaS
•SaaS Use Case for E-commerce
•Building Headless e-commerce with SaaS
•Various Categories of Startup
•Types of SaaS Products and Companies
•Why SaaS is so Exciting for Investors
Module 2 SAAS Business model Innovation
•SAAS Essentials
•Software as a Service Business Model Introduction
•SAAS Business model innovation
•Customer Segmentation in SAAS
•Targeting Enterprises as a SAAS Start-up
Module 3 SAAS Business model
•Types of SAAS business model
•SAAS Subscription Model Example
•SAAS Pricing Models, Strategies, and Examples
•Pay as You go business Model – Amazon AWS and Microsoft Azure
•What is Tiered Pricing? | Benefits and Best Practices
•Pay Per User Pricing – Click up and Jira
•Freemium SAAS Strategy and Companies
•SAAS Affiliate Business Model and Programs
Module 4 SAAS Marketing and Growth Metrics
•SaaS Growth Introduction
•Unique visitors and Signups for SaaS
•B2B SaaS Leads
•Types of bookings
•ACV TCV and Contract length
•Renewal bookings and churn example
•Customer Acquisition Cost (CAC)
•Monthly reoccurring revenue
•Retention Rate and Cohorts in SaaS
•SaaS Churn
•Customer Lifetime Value in SaaS
•Unit Economics in SaaS
•Net dollar Retention in SaaS
•Rule of 40 in SaaS
•SAAS Magic number
•Calculation SAAS valuation
•Gross Margin and Contribution Margin
•Market Size TAM, SAM, and SOM
Module 5 Shopify SaaS Case Study
•Shopify vs Amazon Business model
•Shopify Drop-shipping business model
•Shopify Flywheel and Growth loop
•Shopify Revenue channels
•Why it’s hard to replace Shopify
•Shopify Vs Magento Vs Woo-commerce
•Shopify Growth Wheel
•FAANG T-Algorithm Framework
•T-algorithm framework for Shopify

You will learn

✓ What is saas
✓ Difference between IAAS PAAS SAAS
✓ SAAS business model
✓ SAAS Marketing Metrics
✓ SAAS Metrics like CAC, CLV, LTV, NPS, ARPU, Unit economics, Retension
✓ SAAS Pricing Models, Strategies, and Examples
✓ Freemium SAAS Strategy and Companies
✓ Pay as You go SAAS business Model – Amazon AWS and Microsoft Azure
✓ SAAS Affiliate Business Model and Programs
✓ SAAS Tiered pricing? | Benefits and Best Practices
✓ Startup SAAS Lead Generation
✓ Top SAAS Startups
✓ how to build a Software as a Service app
✓ SAAS in Cloud Computing with example
✓ Benefits of Saas (Software as a Service)
✓ Types of SAAS Product and Companies
✓ Calculate Customer Lifetime Value in SaaS
✓ SaaS project management software
✓ Customer Acquisition Cost in Software as a Service
✓ Gross Margin and Contribution Margin in Software as a Service
✓ Monthly reoccurring revenue in Software as a Service

Requirements

• Basic Understanding about Software as a Service
• A hungry Mindset to learn new things

This course is for

• Product Managers looking to scale their SAAS startup to Million dollar
• Entrepreneurs who wanted to build their software empire
• Managers who is doing Sales in a Software as a service company
• Marketing Executive in a SAAS company

How much does the SaaS Marketing, Metrics for Managers and Founders course cost? Is it worth it?

The course costs $14.99. And currently there is a 25% discount on the original price of the course, which was $19.99. So you save $5 if you enroll the course now.
The average price is $13.0 of 8 SaaS courses on Udemy.

Does the SaaS Marketing, Metrics for Managers and Founders course have a money back guarantee or refund policy?

YES, SaaS Marketing, Metrics for Managers and Founders has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the SaaS Marketing, Metrics for Managers and Founders course, but there is a $5 discount from the original price ($19.99). So the current price is just $14.99.

Who is the instructor? Is Navdeep Yadav a SCAM or a TRUSTED instructor?

Navdeep Yadav has created 9 courses that got 3,820 reviews which are generally positive. Navdeep Yadav has taught 222,543 students and received a 4.3 average review out of 3,820 reviews. Depending on the information available, Navdeep Yadav is a TRUSTED instructor.
Product Manager | MBA |
I am Navdeep an MBA graduate and Co-Founder of a Job Portal. Previously I have worked as a Product Manager in multiple startups like GUMLET and Digi-Prex. It got diverse experience in Software as a Services (SaaS), Healthcare, D2C Startups.
I work closely with entrepreneurs, startup incubators, and Accelerators to help startups build new products, revamp their business models, and enhance the customer experience.

9.2

CourseMarks Score®

9.7

Freshness

7.8

Feedback

9.5

Content

Platform: Udemy
Video: 7h 40m
Language: English
Next start: On Demand

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