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Public Relations for Nonprofits

Use examples and fill-in-the blank tools to build image and awareness to support fundraising and outreach.
(29 reviews)
183 students
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Platform: Udemy
Video: 2h 24m
Language: English
Next start: On Demand

Table of contents


This isn’t a writing course. In this course. I will show you how use public relations tools to work with the media. You will learn what makes news and how to use your activities to create interesting news from factoids of your organization.
You will create building block statements to insert into fill-in-the-blank forms and sample materials from your web site, funding applications, newsletters, etc. Use these toolkit items for announcements about your organization, activities, and volunteers to create image and awareness among targeted audiences to tell them who are and what you do:
·Activities, good works
·Expand Client Base and Services
·Increase Membership and Recruit Volunteers
·Support Fundraising
·Become a Trusted Media Resource
Items in the tool kit include:
·Press Releases
·Press and Photo Invitations to Cover Events and Activities
·Staff and Board Member Announcements
·Financial/ Grant Announcements
·Honor/Award Announcements
·Local News Item For Calendars and Self Publishing Sites
·Pitch Letters
Bonus Section
As a bonus you will learn how to create a searchable list of reporters, editors and bloggers of daily and weekly newspapers, magazines, TV, and radio stations.
You will learn how to target and work with the right gatekeeper at each media outlet.

You will learn

✓ This is not a writing course, but a step-by-step process to build a public relations toolkit using provided fill-in-the-blank materials and samples. Create and deploy a successful public relations program to support nonprofit fundraising, marketing, client expansion and build awareness. Course explains how to present all of your organization activities to make news of interest to your community and build image and consciousness for your organization and what it does. The result is a building block inventory of cut and paste material to craft press releases and seven other media communications materials in formats the media works with daily. Using this method you will show accuracy and can be a trusted media resource by creating and deploying interesting, newsworthy items. Soon the media will be calling you for information on current topics. Also a comprehensive media list development section will demonstrate how create a productive, sortable Excel spreadsheet of all media in your area to make sure that your news will be will be sent to the correct reporters or editors of newspapers, radio, TV and social media for use in their publications, broadcasts and social media.


• Basic word processing skills especially how to cut and paste material, elementary Excel knowledge, internet and social media skills.

This course is for

• For marketers, fund raisers and those tasked with building the image and growth of your nonprofit. Use fill-in-the blank resources to create interesting press releases, and seven other formatted pr tools in the style that the media uses daily. Also create a comprehensive list of media contacts and where to send your material.
Develop Nonprofit Marketing and Public Relations Skills
I have been a journalist for major daily newspapers and a full-service public relations and marketing practitioner for public and private companies at full-service public relations, advertising and marketing agencies in New York, Philadelphia and South Florida for over 40 years. During that time my work has been recognized by national marketing associations. For the past ten years I have been concentrating on public relations and marketing services for nonprofit companies including the largest nonprofit clinic in Florida, nonprofit and university hospitals and large medical practices.
I began my career as a journalist at a Pulitzer Prize daily newspaper covering national, state and local politics and government issues.
My public relations work for clients has been published in virtually every major daily newspaper, magazine and business publication, aired on all network TV and radio stations and seen on social media.
I am the former Director of Communications and Marketing for the world’s largest hotel company, franchising eight hotel brands comprising nearly 6,000 properties and more than 520,000 rooms. Other divisions under my supervision included a resort management company and the second largest US auto rental company. My responsibilities included public relations, marketing communications, media relations, new brand launched, promotions, franchise sales support, and crisis communications. During a six-year span I directed the grand openings or repositioning of over 300 hotels and numerous restaurants.
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Platform: Udemy
Video: 2h 24m
Language: English
Next start: On Demand

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