This isn’t a writing course. In this course. I will show you how use public relations tools to work with the media. You will learn what makes news and how to use your activities to create interesting news from factoids of your organization.
You will create building block statements to insert into fill-in-the-blank forms and sample materials from your web site, funding applications, newsletters, etc. Use these toolkit items for announcements about your organization, activities, and volunteers to create image and awareness among targeted audiences to tell them who are and what you do:
·Activities, good works
·Expand Client Base and Services
·Increase Membership and Recruit Volunteers
·Support Fundraising
·Become a Trusted Media Resource
Items in the tool kit include:
·Press Releases
·Press and Photo Invitations to Cover Events and Activities
·Staff and Board Member Announcements
·Backgrounder
·Financial/ Grant Announcements
·Honor/Award Announcements
·Local News Item For Calendars and Self Publishing Sites
·Pitch Letters
Bonus Section
As a bonus you will learn how to create a searchable list of reporters, editors and bloggers of daily and weekly newspapers, magazines, TV, and radio stations.
You will learn how to target and work with the right gatekeeper at each media outlet.
Courses » Marketing » Public Relations » Public Relations for Nonprofits
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Public Relations for Nonprofits
Use examples and fill-in-the blank tools to build image and awareness to support fundraising and outreach.
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I began my career as a journalist at a Pulitzer Prize daily newspaper covering national, state and local politics and government issues.
My public relations work for clients has been published in virtually every major daily newspaper, magazine and business publication, aired on all network TV and radio stations and seen on social media.
I am the former Director of Communications and Marketing for the world’s largest hotel company, franchising eight hotel brands comprising nearly 6,000 properties and more than 520,000 rooms. Other divisions under my supervision included a resort management company and the second largest US auto rental company. My responsibilities included public relations, marketing communications, media relations, new brand launched, promotions, franchise sales support, and crisis communications. During a six-year span I directed the grand openings or repositioning of over 300 hotels and numerous restaurants.
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