Disclosure: when you buy through links on our site, we may earn an affiliate commission.

Lead Generation & Business Development: Lead Generation 2021

Customer Acquisition, B2B Marketing, Sales Funnels, Business Development, Demand Generation, Sales Funnel Marketing
(247 reviews)
19,238 students
Created by


CourseMarks Score®







Platform: Udemy
Video: 9h 34m
Language: English
Next start: On Demand

Table of contents


You want more customers. You want more leads. You want more users. And you want them fast and cheap. I’ll show you how, based on my 10+ years’ in marketing and demand generation for companies small, medium, and large.
•How I acquired users for less than 10 cents each
•How my product generated almost 15 million views
•How “triggers” are the key to capturing customers before they consider competitors
•Product marketing
•Demand generation
•How to make your product go viral
•How to move leads through your lead funnel
•B2B and B2C customer acquisition tactics
•Proven examples of customer acquisition success
•How to grow your company extremely quickly
•Why 2/3rd of marketers measure email effectiveness incorrectly
•Why awareness->consideration->purchase is the wrong way to acquire customers
•Modern frameworks for developing a customer-generating machine
•Startup marketing
•Acquisition funnels & marketing funnels
•B2B sales / prospecting for startups, consultants, entrepreneurs, and enterprises
•How to get meetings scheduled
•Get meetings with prospective clients and customers
Learn from someone who…
•Has an MBA form the #1-ranked marketing school in the USA
•Has over 10 years’ experience in hands-on marketing for companies small, medium, and large
•Has published multiple books on product marketing
•Has taught college-level digital marketing
This course covers: Lead Generation | User Acquisition | Customer Acquisition | B2B Lead Generation | Generate Leads | Get Customers | Lead Generation Business | Small Business | Lead Generation | Lead Generation Mastery | Get Customers | Get Your First Customers | How to Get Customers | How to Get More Customers | Getting Customers | Get More Customers | Growth Marketing
•Business Development
•Customers Acquisition
•Customer Acquisition Cost
•Customer Acquisition Strategy
•Customer Acquisition with Social Media
•How to Create a Customer Acquisition Plan
•Lead Generation Business
•Small Business Lead Generation
•Lead Generation Mastery
•Digital Marketing
•B2B Marketing
•Marketing B2B
•Content Marketing for B2B Enterprises
•Get Customers
•Get Your First Customers
•Marketing for B2B sales people, freelancers, consultants, entrepreneurs, startup founders
•Demand Generation

You will learn

✓ The most cost-effective customer acquisition techniques in 2020
✓ Proven lead generation methods including digital, traditional, and modern
✓ Product marketing tips based on a decade of experience
✓ B2C and B2B marketing
✓ Startup marketing tactics
✓ Go to market execution
✓ User acquisition tactics that are quick, cheap, and effective


• Some experience in marketing

This course is for

• Entrepreneurs
• Marketers
• Product Managers
• Anyone responsible for acquiring new customers or leads
• Startup Founders
• Product Owner
Marketing Executive | Startups to Fortune 100 | Kellogg MBA
Management Experience
• Global Product Marketing Manager for Sony PlayStation
• Vice President of Marketing for a Google accelerator startup
• Senior Product Marketing Manager for a Series-A startup
• Product Marketing Manager for a Google-backed Series-D startup
• Director of Marketing for Ironclad Games / Flame Design
• SaaS Marketing Consultant
• MBA in Marketing from Northwestern University – Kellogg School of Management
• Leadership Essentials from Columbia Business School
• Bachelor of Commerce from Mount Allison University
• Master’s and bachelor’s business courses at BI: Norwegian Business School
• Presidential Scholar at Saint Mary’s University
Academic & Volunteer Experience
• University MBA Program Advisor
• College Marketing Lecturer for Digital Marketing & Business Analytics
• Division Director and VP of Membership for Toastmasters International
• Board of Directors for a charity
Browse all courses by on Coursemarks.
Platform: Udemy
Video: 9h 34m
Language: English
Next start: On Demand

Students are also interested in