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Programmatic Advertising 101 – Digital Marketing

Learn the principles of programmatic and how it is used to reach more customers while spending less!
(10 reviews)
83 students
Created by


CourseMarks Score®







Platform: Udemy
Video: 57m
Language: English
Next start: On Demand

Table of contents


Programmatic is getting more important over the past years. The programmatic spendings went from $31B in 2017 to approx. $81B in 2021! Thats more than a 100% increase. These numbers show the increasing importance of programmatic.

With advancing technology we are now able to get the best out of our media campaigns.

And since programmatic is getting more important and of course more complex, it is time to learn and use it. The trend is not stopping.

Do you want to learn Programmatic advertising? Do you want to use it within your media strategy? Do you want to reach more customers while spending less? To reduce your scatter loss and reach only customers that are relevant to you?

In this course, I will teach you not only what Programmatic means technically, but also what the programmatic thought and strategy is. What to think about when setting up a campaign and which data to use. Also I will teach you what data and targetings actually are and how you can use them to optimizie your campaigns.

Programmatic seems like a very complex topic, but we will break it down to some simple steps, so that everybody can understand programmatic.
By taking this course you will learn from a German award-winning media consultant. I want you to learn and understand programmatic to boost up your knowledge and your career.
Does Germany not stand for quality? Well let’s find out!

This is what you will learn:

What is Programmatic Advertising?
• Definition of Programmatic and history of Advertising – What is Programmatic and where does it come from?
•Definition 2.0 and strategic goals – What does Programmatic mean in this context and how to use it properly.

How does Programmatic work?
•A technical approach – How does Programmatic work technically? What are the single process steps?
•About DSPs and SSPs – What does a DSP and how to use it? And what are publishers and vendors offering through an SSP?
•Programmatic and RTB – What is the difference between Programmatic and RTB? The terms are often mixed up but are actually different things. A story of buying process and buying types.

Data, Data, Data
•An Introduction to Data and Data signals – What is data and what data traces are leaving in the internet?
•Targeting – How to use these data signals as targetings to reach our wanted audience?
•How is data even collected – How is data collected? An introduction to the generation and use of data.
•1st, 2nd and 3rd party data – In this module we’ll discuss the quality and origin of different data types. Data is not always data and not all data fits our goals.

Optimizing your strategy
•Defining your needs – Data combination – How to combine data into targetings to fit into our programmatic strategy. To always reach the right person with the right message.
•Which DSP to use? – Based on the technical process of programmatic and the evaluation of ‘good’ data for us, we can now choose a DSP for our campaign.
•Bigger Picture and Wrap Up – A short course wrap-up. What’s programmatic and how do all topics find together in one overall programmatic strategy?

WIth this course you will not only boost up your knowledge of programmatic but are also able to boost up your career and your media campaigns and in the end – get much more reach and sales for your brand!

So lean in and let the journey begin!

Have fun!

You will learn

✓ What is Programmatic Advertising?
✓ What are Cookies?
✓ The history of (digital) marketing and how programmatic changed the game
✓ The difference between RTB (real-time-bidding) and Programmatic
✓ Understand the programmatic buying process
✓ What’s in your data? 1st, 2nd and 3rd party data
✓ What are DSPs, SSPs and AdExchanges
✓ The right way to build your audience
✓ Learn from a qualified media consultant!
✓ The principles of Big Data!
✓ How to find the right DSP considering your audience and your targeting
✓ Understand Bidding and different Bidding types
✓ What is a targeting and how to use it


• Are you interested in Digital Marketing?
• Do you want to understand Programmatic?
• Do you have basic knowledge of marketing?
• You always wanted to unterstand DSPs, SSPs, Exchanges, Data, Cookies and RTB?
• Or do you want do accelerate your career in (digital) marketing?
• This course will definitely help in all these goals!

This course is for

• Marketing Experts, Marketing Newbies, Entrepreneurs, Marketing enthusiasts, Marketing Executives, Marketing planner, Agency Executives, Self-employed people

How much does the Programmatic Advertising 101 - Digital Marketing course cost? Is it worth it?

The course costs $14.99. And currently there is a 25% discount on the original price of the course, which was $59. So you save $44 if you enroll the course now.
The average price is $15.1 of 16 Programmatic Advertising courses. So this course is 1% cheaper than the average Programmatic Advertising course on Udemy.

Does the Programmatic Advertising 101 - Digital Marketing course have a money back guarantee or refund policy?

YES, Programmatic Advertising 101 – Digital Marketing has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the Programmatic Advertising 101 - Digital Marketing course, but there is a $44 discount from the original price ($59). So the current price is just $14.99.

Who is the instructor? Is Francesco Hernandez a SCAM or a TRUSTED instructor?

Francesco Hernandez has created 1 courses that got 10 reviews which are generally positive. Francesco Hernandez has taught 83 students and received a 3.5 average review out of 10 reviews. Depending on the information available, Francesco Hernandez is a TRUSTED instructor.
Media Consultant
Hey guys!
My name is Francesco and I currently live in Germany. I’m working as a media consultant for about 3 years now. Meaning that I’m consulting local and international brands on how to spend their marketing budget properly.
So my job is to make their advertising as targeted and efficient as possible.

My experience goes from day-to-day campaigns, to yearly-strategies to pitch strategies winning new clients and even winning a national competition for writing a strategy and presenting it to the greatest marketing leaders in Germany.

I am really glad to share my knowledge with you guys and to help you understanding the increasing complexity of digital marketing. As technology develops, so does marketing – the challenge is to always be on top of the wave. And I’m glad to help you staying above!

Browse all courses by on Coursemarks.
Platform: Udemy
Video: 57m
Language: English
Next start: On Demand

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