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Product Marketing Psychology: Consumer Psychology 2021

From Startups to Fortune 100: Consumer Psychology | Consumer Behavior | Psychological Marketing | Behavior Marketing
(42 reviews)
6,715 students
Created by Dekker Fraser, MBA & Associates


CourseMarks Score®







Platform: Udemy
Price: $11.99
Video: 2h 25m
Language: English
Next start: On Demand

Top Marketing Psychology courses:

Detailed Analysis

CourseMarks Score®

9.2 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

9.9 / 10
This course was last updated on 3/2021.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

8.2 / 10
We analyzed factors such as the rating (4.6/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

8.8 / 10
Video Score: 7.9 / 10
The course includes 2h 25m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
The average video length is 2 hours 09 minutes of 21 Marketing Psychology courses on Udemy.
Detail Score: 9.0 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 9.5 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

4 articles.
0 resource.
0 exercise.
0 test.

Table of contents


Learn the most effective and cutting-edge psychological techniques that convince people to TRY, BUY, and KEEP BUYING your products!
•Write a cold email that gets TONS of responses
•Optimize your pricing to MAXIMIZE revenue
•Dramatically improve your website and landing page performance
•Trigger IMMEDIATE responses from customers
•Build habit-forming product marketing
•Maximize advertising effectiveness on LinkedIn and elsewhere

•Change ANYONE’S mind
•Influence & persuade
•Create a sense of urgency that compels people to act NOW
•Adjust consumer behavior
•Make your marketing content go VIRAL!
•Get commitment

•Address objections that hold people back from buying
•Make your brand more likable
•Optimize your customer journey
•Get influencers to endorse your product
•Generate word-of-mouth
•Optimize your marketing surveys to get higher responses

Sell MORE and leave people wanting MORE!
This course teaches you the most effective principles of marketing psychology and how to apply them in the real world of product marketing. By the end of this course, you will know the most important concepts in marketing psychology and how to implement them for your product. You will know how to convince people to try your product and buy it. And also, specific tactical details such as cold emails and how to make your content go viral.
I’ve been applying these marketing psychological principles for over 11 years for companies including Sony PlayStation, a Google-backed startup, and numerous small and mid-sized companies.
I studied under some of the top business psychologists at the Kellogg School of Management and Columbia Business School. I also learned from the head of behavioral science at a major research firms and have been formally trained in psychology and psychological statistics. I want to help you SELL MORE PRODUCTS!
[Includes real product marketing case studies!]

Marketing Psychology | Psychology Marketing | Marketing Psychology 101 | Market Psychology | Marketing Psychologie | Psychology of Advertising | Sell with Psychology | Psychological Marketing | Psychological Selling | Behavioral Economics | Behavior Marketing | Behaviour Marketing | Marketing Consumer Behavior | Consumer Psychology | Consumer Behavior | Consumer Behaviour | Consumer Psychology


• Marketing Experience

You will learn

✓ Product Marketing Psychology
✓ Consumer Psychology
✓ Consumer Behavior
✓ Psychological Marketing
✓ Behavior Marketing

This course is for

• Marketers

How much does the Product Marketing Psychology: Consumer Psychology 2021 course cost? Is it worth it?

The course costs $11.99. And currently there is a 87% discount on the original price of the course, which was $94.99. So you save $83 if you enroll the course now.
The average price is $12.3 of 21 Marketing Psychology courses. So this course is 3% cheaper than the average Marketing Psychology course on Udemy.

Does the Product Marketing Psychology: Consumer Psychology 2021 course have a money back guarantee or refund policy?

YES, Product Marketing Psychology: Consumer Psychology 2021 has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the Product Marketing Psychology: Consumer Psychology 2021 course, but there is a $83 discount from the original price ($94.99). So the current price is just $11.99.

Who is the instructor? Is Dekker Fraser, MBA & Associates a SCAM or a TRUSTED instructor?

Dekker Fraser, MBA & Associates has created 23 courses that got 1128 reviews which are generally positive. Dekker Fraser, MBA & Associates has taught 81,362 students and received a 4.3 average review out of 1128 reviews. Depending on the information available, Dekker Fraser, MBA & Associates is a TRUSTED instructor.

More info about the instructor, Dekker Fraser, MBA & Associates

Marketing Executive | Startups to Fortune 100 | Kellogg MBA
Current Positions:Vice President of Product Marketing at TalkatooUniversity Advisor for MBA programPast Positions:• Sony PlayStation Global Product Marketing Manager• Senior Product Marketing Manager at Webgility• Product Marketing Manager for a Google-backed SaaS• Division Director for Toastmasters International• Marketing lead at Ironclad Games & Flame Design• Non-profit Board Director• Marketing Consultant for companies of varying sizes• College-level Marketing InstructorEducation:• MBA in marketing from Northwestern University’s Kellogg School of Management• Studied business at Mount Allison University, Saint Mary’s University, and BI Norwegian Business School• Executive leadership training at Columbia University


CourseMarks Score®







Platform: Udemy
Price: $11.99
Video: 2h 25m
Language: English
Next start: On Demand

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