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Price to Profit: Psychology & Science of Pricing

Increase Business Profits by Smart Price and Marketing Psychology: Best Pricing Strategies to Influence Customers
(431 reviews)
1,366 students
Created by


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Platform: Udemy
Video: 2h 43m
Language: English
Next start: On Demand

Table of contents


This course uses marketing psychology principles to educate you on the science and psychology of pricing.
Price is what makes you money so deep understanding of how customers think about price can help you win customers and make more money. Pricing Strategies are powerful weapons in your hands to increase sales and more importantly profit. This course is pragmatic and applicable. It digs deep into scientific research of psychology and pricing in addition to the wisdom of pricing scholars and gurus. I have collected for you not only the tips and tricks to hack into customers’ perception of price but also the overall strategies and consideration to coordinate your pricing strategies in any given situation or context. 

Did you know if you increase price 1%, your profit can go up by 11%? So what can be done to increase your prices by creating a win-win situation with your customers will be discussed in this course.

You will learn

✓ Price to Maximize Profit
✓ Universal Rules of Pricing and Different Pricing Strategies
✓ Learn How Consumers Perceive Price and Think about Price
✓ How to Fight Price Wars
✓ How to Run Sales Promotions to be the Winner
✓ Dynamic Pricing from Airline Industry and Online Sales


• Open mind and your aptitude for learning
• No pre-requisit about marketing psychology or customer psychology

This course is for

• Business and Marketing Students
• Any body interested in learning price influence
• Entrepreneurs and Business Owners
• Marketers and Sales People
• Anyone Interested in the Application of Psychology in Pricing
Professor of Marketing and Business
I am a marketing professor in a major university in California and have a Ph.D in marketing with specialization in Consumer Behavior and Digital Marketing. I have several years of industry experience and continue to consult with local and international firms. Education is my passion and I live by empowering my students to find their way in life and learn marketing.
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Platform: Udemy
Video: 2h 43m
Language: English
Next start: On Demand

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