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PR: Learn Social Media Measurement Analytics & Insights

Quickly setup KPIs, and social media measurement tools with Facebook Insights, Twitter Analytics, ROI, and etc
4.4
4.4/5
(23 reviews)
124 students
Created by

6.7

CourseMarks Score®

3.1

Freshness

8.9

Feedback

7.5

Content

Platform: Udemy
Video: 1h 17m
Language: English
Next start: On Demand

Top Social Media Marketing courses:

Detailed Analysis

CourseMarks Score®

6.7 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

3.1 / 10
This course was last updated on 6/2016.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

8.9 / 10
We analyzed factors such as the rating (4.4/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

7.5 / 10
Video Score: 7.7 / 10
The course includes 1h 17m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
Detail Score: 9.4 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 5.5 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

0 article.
0 resource.
0 exercise.
0 test.

Table of contents

Description

Who Benefits from this Course? Quick and Easy Social Media Analytics and Measurement. Are you a Facebook Admin looking to write social media measurement reports? Or a marketing professional needing analytics to evaluate Twitter and Instagram return on investment of marketing time and dollars? Perhaps you run a small business and just know there must be more to Facebook and Twitter and would like to see behind the curtain? This course is for the professional social media manager, a marketing or PR person or a small business evaluating their social media presence on Facebook, Twitter etc.
What does the Social Media Measurement and Analytics Course Cover?
•What should you measure? How do you set KPIs (Key performance indicators or goals)•Facebook Insights are all very well but what about Twitter? And the other platforms?•Gain an understanding Return on Investment and Cost of Acquisition of the Customer.•Native tools like Facebook Insights vs 3rd Party measurement? •Learn about setting KPIs (Key Performance Indicators), •Which social media measurement tools to use, •What analytics is available for free on Twitter and Facebook, •Cool tools (free and paid for) are covered, Format of the course: Almost everything is in a video lecture format (I’ll walk you through evaluating, setting up and measuring social media on various platforms like Facebook and Twitter) but there are also downloadable workbooks for those that prefer to read and follow along that way.
SHORT COURSE: This is a mini-course that is part of a much larger Social Media Campaign course – you will find some videos duplicated from the Campaign course on my corporate account. Some students just want a quick and easy course on one aspect of campaigns – that is the purpose of this course. So if you are just looking for measurement and analytics tools and strategies as part of social media campaigns, this is the course for you!

You will learn

✓ Know How to Set Social Media KPIs and Goals for Facebook Twitter etc
✓ Investigate indepth Facebook Insights & Twitter Analytics
✓ Which social media measurement tools to use,
✓ Gain an understanding of Social Media Return on Investment and Cost of Acquisition of the Customer.
✓ Cool tools (free and paid for) are covered

Requirements

• Some Familiarity with Facebook & Twitter Is Helpful

This course is for

• Marketing Professionals Managing Social Media for their Organisation
• Public Relations Creating Measurement and Analytics Reports for Clients
• Virtual Assistants (VAs) Managing Facebook & Twitter for Small Business
• Small Business Identifying What Works and What Doesn’t on Social Media
• These Videos are part of the 5 Step Social Media Marketing Campaign Course – do not take this course if you are already doing that course!

How much does the PR: Learn Social Media Measurement Analytics & Insights course cost? Is it worth it?

The course costs $139.99.

Does the PR: Learn Social Media Measurement Analytics & Insights course have a money back guarantee or refund policy?

YES, PR: Learn Social Media Measurement Analytics & Insights has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

At the moment we could not find an available scholarship for PR: Learn Social Media Measurement Analytics & Insights.

Who is the instructor? Is Laurel Papworth a SCAM or a TRUSTED instructor?

Laurel Papworth has created 5 courses that got 224 reviews which are generally positive. Laurel Papworth has taught 12,926 students and received a 4.6 average review out of 224 reviews. Depending on the information available, Laurel Papworth is a TRUSTED instructor.
Social Media Strategist & Course Facilitator
I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media. My personal social media: Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 (AdAge Magazine) Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.Professionally, I manage Facebook Pages for Junior Masterchef, Idol, Big Brother etc. I have taught social media for businesses at University of Sydney for 10 years and I have 7,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community). 
I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention. I personally have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention and have around 7,000 online students. Show moreShow less

6.7

CourseMarks Score®

3.1

Freshness

8.9

Feedback

7.5

Content

Platform: Udemy
Video: 1h 17m
Language: English
Next start: On Demand

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