Disclosure: when you buy through links on our site, we may earn an affiliate commission.

Multi-channel marketing campaigns

Learn how to use digital marketing and offline channels to drive growth and advance your marketing career
4.7
4.7/5
(15 reviews)
104 students
Created by

9.7

CourseMarks Score®

9.9

Freshness

9.3

Feedback

9.2

Content

Platform: Udemy
Video: 3h 37m
Language: English
Next start: On Demand

Top Digital Marketing courses:

Detailed Analysis

CourseMarks Score®

9.7 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

9.9 / 10
This course was last updated on 3/2022.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

9.3 / 10
We analyzed factors such as the rating (4.7/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

9.2 / 10
Video Score: 8.1 / 10
The course includes 3h 37m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
Detail Score: 10.0 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 9.5 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

0 article.
26 resources.
0 exercise.
0 test.

Table of contents

Description

Welcome to this multi-channel marketing campaign course that has been created by a Chief Marketing Officer (CMO) practitioner, where you will learn how to launch effective campaigns that drive product awareness and sales.

OVERVIEW
The management of multi-channel marketing campaigns is a crucial skill for marketers. This practical course will equip you with the terminology, processes, templates, hands-on tools, and confidence to enable you to launch successful multi-channel campaigns in start-up or corporate environments.

MULTI-CHANNEL MARKETING
There are so many different digital marketing channels available: search, social media, affiliates, partnerships, and PR. But often, all these channels are siloed. So, how can you orchestrate all these marketing channels together to create multi-channel marketing campaign and drive sales? This course will help you move from managing one channel to launching multi-channel marketing campaigns, allowing you to leverage the power of digital marketing.

DEVELOP YOUR MARKETING CAREER
Being able to create, execute, and analyse multi-channel campaigns is a highly advanced and complex marketing skill that is so rare in the current market. This makes it one of the most sought-after skills in the workplace, meaning it can enable you to generate a bigger impact for the company and, ultimately, get promoted to Head of Marketing level.

DIFFERENTIATION
This course is different in many ways:
•It is designed by a CMO practitioner. This course began as an internal training that I created for my marketing teams, and I am delighted to now share it with a wider audience.
•It is a practical course. I will share the multi-channel campaign process that I developed, as well as templates, checklists, examples, and case studies, featuring popular brands such as Purple, Tinder, and Oatly.
•You will be able to “learn by doing”. To practise new ways of thinking and new frameworks, you will create a multi-channel campaign for the sustainable clothing brand Pangaia.

The course also includes:
•Prompt and insightful support in the Q&A section
•Access to all future updates and additions to the course materials
•A Udemy Certificate that you can add to your LinkedIn page or CV

COURSE DESIGN
The course was developed based on an analysis of job advertisements for Head of Marketing and Marketing Manager positions in the UK and the US to guarantee that the skills you master are the ones that companies are looking for.
I have also integrated my practical experience into the design of this course focusing on how to think strategically in real-world marketing and drive business growth using multi-channel campaigns.

COURSE OUTLINE
Join this course to learn all about planning, conceptualising, executing, and analysing multi-channel marketing campaigns through hands-on, practical activities. The course will equip you with the terminology, templates, processes, and confidence to enable you to move from a one-channel to a multi-channel view of marketing.

TAKEAWAYS
During the course, I will share real examples and templates that have been used and tested for campaign management:
•Campaign brainstorming template
•Campaign plan template
•Consumer interview guide
•Channel-content checklist
•Creative brief template

This multi-channel marketing campaign course was created in February 2022.

Thank you so much for taking the time to check out my course.
It would be a joy to have you alongside me discovering how to take advantage of the power of digital marketing!

You will learn

✓ Develop customer acquisition and retention campaigns to support business growth, enhance brand equity, and build a loyal customer base.
✓ Manage all stages of multi-channel campaigns, including brainstorming, planning, setting objectives, segmentation, channel distribution, and execution.
✓ Utilise in-depth research and customer interviews to generate key customer insights that support the development of effective campaign concepts.
✓ Create marketing campaigns that span across all digital marketing and offline channels to launch new products into the market or raise awareness of a product.
✓ Design messaging and creative concepts, select the right digital channels, and identify the required content assets to launch campaigns.
✓ Learn how to start successfully executing multi-channel digital marketing today!

Requirements

• You should have a basic understanding of digital marketing channels and how they work. If you are a complete beginner, please consider first completing one of the Digital Marketing overview courses available on Udemy.

This course is for

• Graduates with marketing degrees
• Marketers who want to become Growth Marketing Managers or generalist marketers
• Marketing Managers and Content Marketers who wish to further develop their career
• Heads of Marketing and Brand who are curious about multi-channel marketing

How much does the Multi-channel marketing campaigns course cost? Is it worth it?

The course costs $14.99. And currently there is a 82% discount on the original price of the course, which was $18. So you save $3 if you enroll the course now.

Does the Multi-channel marketing campaigns course have a money back guarantee or refund policy?

YES, Multi-channel marketing campaigns has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the Multi-channel marketing campaigns course, but there is a $3 discount from the original price ($18). So the current price is just $14.99.

Who is the instructor? Is Victoria Rusnac a SCAM or a TRUSTED instructor?

Victoria Rusnac has created 1 courses that got 15 reviews which are generally positive. Victoria Rusnac has taught 104 students and received a 4.7 average review out of 15 reviews. Depending on the information available, Victoria Rusnac is a TRUSTED instructor.
CMO & Marketing Consultant
I am a Chief Marketing Officer (CMO) for a start-up in the biohacking space. Over the past 18 years, I have worked at top corporations including Nestle, Intuit, Orange, and EE, as well as taking on CMO roles in start-ups in both the US and the UK.
I am passionate about marketing and education, and teaching brings me a lot of joy.
I love to blend high-level marketing strategies with practical frameworks that I can clearly explain to you.
I hold an Executive MBA with distinction from the London Business School.

9.7

CourseMarks Score®

9.9

Freshness

9.3

Feedback

9.2

Content

Platform: Udemy
Video: 3h 37m
Language: English
Next start: On Demand

Students are also interested in

Review widget (for course creators):

Multi-channel marketing campaigns rating
Code for the widget (just copy and paste it to your site):
<a href="https://coursemarks.com/course/multi-channel-marketing-campaigns/" target="_blank" title="Multi-channel marketing campaigns on Coursemarks.com"><img border="0" src="https://coursemarks.com/widget/97.svg" width="200px" alt="Multi-channel marketing campaigns rating"/></a>