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More Than a Logo: Design a Brand Identity System

Learn how I get a virtually 100% approval rate when presenting logo work to clients
4.0
4.0/5
(34 reviews)
3,220 students
Created by

7.4

CourseMarks Score®

7.0

Freshness

7.1

Feedback

7.4

Content

Platform: Udemy
Video: 50m
Language: English
Next start: On Demand

Table of contents

Description

In this class I’m thrilled to share my Overarching Brand Visuals process with you that has allowed me to sustain a virtually 100% approval rate from clients, for the last 3 years and over 20 major rebrand projects.
My process is a result of more than a decade of tweaking and strengthening my approach to designing and presenting logos and identities. I have stopped having to defend designs for individual items, or nitpick at a logo, because I focus on delivering Overarching Brand Visuals that support a cohesive Brand Story.
If you’ve ever presented logo options to a client only to receive criticism or confusion, or go through an insane amount of revisions for something as basic as a business card, then this class is for you.
In some of my previous classes I focused on providing a lot of theoretical knowledge behind approaching design work.
However I want to shift gears a little and focus on the practical side of creating visuals for a brand.
I invite you to go behind the scenes with me and see how I put together concept visuals for a real client of mine, while I talk you through my thought process.
Key Takeaways:
•Learn how to consider Brand Positioning in your logo designs
•Look at the advantages of designing an Overarching System rather than just a logo
•Explore what components should be considered for a cohesive Visual System
•Learn how to establish which application examples should be presented
•A hands-on, behind the scenes lesson of creating Overarching Visuals for a real client

You will learn

✓ Learn how to consider Brand Positioning in your logo designs
✓ Advantages of designing a Brand Identity System
✓ What components go into creating a cohesive Visual System
✓ How to pick the most appropriate mockups to sell your design work

Requirements

• Have some level of design experience with Adobe Creative Suite
• Have a passion for creating extensive brands that go beyond just a logo

This course is for

• Perfect for designers of any level in their career
• Suitable for design students or beginners
• Great for designers wanting to transition into a lead role

How much does the More Than a Logo: Design a Brand Identity System course cost? Is it worth it?

The course costs $14.99. And currently there is a 82% discount on the original price of the course, which was $84.99. So you save $70 if you enroll the course now.
The average price is $21.5 of 155 Business Branding courses. So this course is 30% cheaper than the average Business Branding course on Udemy.

Does the More Than a Logo: Design a Brand Identity System course have a money back guarantee or refund policy?

YES, More Than a Logo: Design a Brand Identity System has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the More Than a Logo: Design a Brand Identity System course, but there is a $70 discount from the original price ($84.99). So the current price is just $14.99.

Who is the instructor? Is Ilya Lobanov a SCAM or a TRUSTED instructor?

Ilya Lobanov has created 9 courses that got 388 reviews which are generally positive. Ilya Lobanov has taught 30,755 students and received a 4.3 average review out of 388 reviews. Depending on the information available, Ilya Lobanov is a TRUSTED instructor.
Brand Expert, Designer and Creative Director
I wear many hats. From brand design and strategy to user interface and website design, I am what some might say a unicorn. I thrive on mastering different aspects of design and branding to bring the creative energy required to solve problems and innovate.
But do you know what really lights me up? Being a part of your journey to build and grow something that you and others will love. Whether that’s building your own brand, designing a logo or creating something new as a designer, or developing your creativity skills to help you reach higher goals.
Browse all courses by on Coursemarks.
Platform: Udemy
Video: 50m
Language: English
Next start: On Demand

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