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SaaS Marketing: SaaS Startup Lead Generation Lean Startup

SaaS demos+free trials+customers! Startup App Marketing, SaaS Sales SaaS App Growth Marketing IT Startup SaaS Startup
(109 reviews)
980 students
Created by


CourseMarks Score®







Platform: Udemy
Video: 12h 15m
Language: English
Next start: On Demand

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Detailed Analysis

CourseMarks Score®

9.5 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

10.0 / 10
This course was last updated on 10/2021.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

8.3 / 10
We analyzed factors such as the rating (4.3/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

9.6 / 10
Video Score: 9.4 / 10
The course includes 12h 15m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
The average video length is 2 hours 06 minutes of 8 SaaS courses on Udemy.
Detail Score: 9.6 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 9.9 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

24 articles.
7 resources.
0 exercise.
0 test.

Table of contents


Learn SaaS marketing from an expert with 11 years experience marketing for Sony, a Google-backed SaaS, bootstrapped startups, and SaaS companies at various stages of venture funding from Series A to D.

I will teach you…
•The single most cost-effective way to acquire new SaaS customers
•Step-by-step instructions for advertising profitably through platforms such as LinkedIn (with examples of successful SaaS ads)
•How to grow your SaaS business profitably
•How I acquired users for less than 10 cents each
•Specific examples of SaaS marketing that have worked for me and others
•SaaS lead generation strategies & tactics
•Step-by-step instructions on how to reach out to key influencers to generate cost-effective word-of-mouth marketing
•How to build your SaaS marketing funnel and overall marketing plan (in 1 page)
•Detailed SaaS lead nurturing strategies and tactics (lead nurturing mastery!)
•Detailed step-by-step marketing instructions
•How to fix problem like poor MQL-to-SQL conversion rates
•How my product got 15 million views from a single video with no ads
•Specific tactics that worked for me in generating cost-effective sales meetings
•Real-world SaaS marketing examples/cases
•Startup marketing
•How to approach lead generation and demand generation in 2021
This course includes:
•Videos (tutorials, walk-throughs, go-to-market interview)
•Templates (Word, Excel)
I’m a Silicon Valley marketing veteran with 11 years’ experience in software marketing for companies including Sony, a Google-backed SaaS, SaaS firms at various stages of venture funding, and numerous bootstrapped SaaS startups. I have an MBA from the #1 marketing school in the US, Northwestern University’s Kellogg School of Management. I also wrote numerous marketing books and taught college-level marketing. This is my SaaS marketing playbook!
This is the perfect course for SaaS founders and their marketers and consultants. Amplify the effectiveness of your marketing team immediately without paying the hefty fees of a Silicon Valley CMO or senior consultant. Empower your team with this bundle which is guaranteed to DOUBLE your qualified SaaS leads! This is the easiest, fastest, cheapest way to get senior-level marketing advice for your SaaS product.

You don’t need to learn from trial-and-error. You don’t need to waste your money on marketing experiments that don’t pay off. This bundle will SAVE you countless wasted dollars and produce qualified leads IMMEDIATELY.

Playbook PDF contents
•The fastest, easiest way to generate demo requests and free trial sign-ups
•ALWAYS be selling your demo request or trial, even if you’re just nurturing leads
•Nurturing people after they’ve signed up for a free trial
•Consider paying people to sit through your demo
•The cheapest way to generate demo requests and free trials
•The most efficient way to generate demo requests and free trials
•How to find influencers
•How to reach out to influencers
•How to build partnerships
•Latch onto larger companies
•Identify the trigger events where to interject your SaaS into the conversation
•Identify and address objections
•Facebook ads (yes, for B2B too)
•Fix the bottlenecks in your funnel
•The limitations of inbound content marketing and SEO
•Consider a “medium offer” that falls between a free trial and a demo request
•Direct mail
•Twitter ads
•Write an email explicitly designed to sell the demo or trial
•Content marketing should start at the bottom of the funnel, not the top
•One of the most practical frameworks for building demo/trial-generating content
•Often the best approach to lead nurturing is to let prospects choose what they want to do next
•Educational content is the easiest way to nurture leads
•Use time as a forcing function
•Your website is a nurturing tool
•Stop marketing your product and start doing this one thing instead
•Your list
•The case study is one of the most important pieces of content that you need
•Frameworks for lead nurturing
•When to send leads to Sales
•Demand generation content
•Common funnel mistakes
•Set a clear goal for the # of demos, trials, SQLs, SALs, opportunities, or pipeline revenue
•The most important SaaS metric
•Software marketing
•Advanced SaaS lead nurturing summarized
•One reason why you may be struggling to grow your SaaS demo requests and free trial signups – and what to do about it
•The big mistakes in B2B SaaS marketing that startups keep making
•The colossal SaaS marketing mistakes that most startups make
•7 big product marketing mistakes
•7 secrets to acquires tons of new software customers quickly

Buy Today!

Dekker Fraser, MBA

•Lead Nurturing
•SaaS Marketing
•SaaS Product Management
•Software Marketing
•IT Startup
•App Marketing
•Lead Nurture
•Lead Scoring
•IT Startup
•Startup Marketing
•Nurturing Leads
•Nurture Emails
•Lead Generation
•Marketing Strategy
•SaaS Growth
•Growth Hacking
•Go to Market
•Business Development for Startups and Tech Companies
•Tech Startups
•Startup Growth Strategies
•Startup Marketing
•Marketing for Startups and Small Businesses
•Digital Marketing for Startups
•Marketing for Tech Companies
•Marketing for Entrepreneurs
•Marketing for SaaS
•Tech Startups
•Marketing Software
•SaaS Sales
•SaaS Marketing
•SaaS Startup
•SaaS Business
•Lean Startup
•How to Start a SaaS or Mobile App Business
•Product Marketing
•User Acquisition
•B2B Lead Generation
•Product Marketing Manager
•Customer Acquisition

Product Management | Product Owner | Product Market Strategy | Product Marketing | Product Marketing Manager | Digital Product Marketing | Marketing Plan | Product Marketing Strategy | Go to Market | Go to Market Strategy | Go to Marketing | Go to Market Strategies | Going to Market | Product Launch | Product Launch Strategy | Product Launch Formula | Launching of New Products | Launch a Product | Product Launch Success | Business Development for Startups and Tech Companies | Startups | Tech Startups | How to Start a SaaS or Mobile App Business | Startup Growth Strategies | Startup Marketing | Marketing for Startups | Digital Marketing for Startups | Marketing for Startups and Small Businesses | Entrepreneurship | Tech Startups | Marketing Software | SaaS Sales | SaaS Marketing | SaaS Startup | SaaS Business | Digital Strategy | Marketing Plan | Business Plan

•Customer Acquisition Cost
•Customer Acquisition Strategy
•Customer Acquisition with Social Media
•How to Create a Customer Acquisition Plan
•Lead Generation Business
•Small Business Lead Generation
•Lead Generation Mastery
•Digital Marketing
•B2B Marketing
•Marketing B2B
•Content Marketing for B2B Enterprises
•Get Customers
•Get Your First Customers
•Marketing for B2B sales people, freelancers, consultants, entrepreneurs, startup founders

You will learn

✓ SaaS marketing
✓ How to generate demo requests, free trial sign-ups, and paying customers
✓ SaaS lead nurturing
✓ SaaS demand generation
✓ Software marketing
✓ Startup
✓ SaaS sales
✓ SaaS startup
✓ SaaS app


• Experience in Saa
• S

This course is for

• SaaS founders, SaaS marketers, SaaS CEOs, entrepreneurs, SaaS managers, startups

How much does the SaaS Marketing: SaaS Startup Lead Generation Lean Startup course cost? Is it worth it?

The course costs $17.99. And currently there is a 82% discount on the original price of the course, which was $99.99. So you save $82 if you enroll the course now.
The average price is $13.0 of 8 SaaS courses on Udemy.

Does the SaaS Marketing: SaaS Startup Lead Generation Lean Startup course have a money back guarantee or refund policy?

YES, SaaS Marketing: SaaS Startup Lead Generation Lean Startup has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the SaaS Marketing: SaaS Startup Lead Generation Lean Startup course, but there is a $82 discount from the original price ($99.99). So the current price is just $17.99.

Who is the instructor? Is Dekker Fraser, MBA & Associates a SCAM or a TRUSTED instructor?

Dekker Fraser, MBA & Associates has created 32 courses that got 2,787 reviews which are generally positive. Dekker Fraser, MBA & Associates has taught 148,834 students and received a 4.4 average review out of 2,787 reviews. Depending on the information available, Dekker Fraser, MBA & Associates is a TRUSTED instructor.
Marketing Executive | Startups to Fortune 100 | Kellogg MBA
Management Experience

• Global Product Marketing Manager for Sony PlayStation

• Vice President of Marketing for Talkatoo

• Senior Product Marketing Manager for Webgility

• Product Marketing Manager for Rocket Lawyer (Google-backed)

• Director of Marketing for Ironclad Games / Flame Design

• SaaS Marketing Consultant


• MBA in Marketing from Northwestern University – Kellogg School of Management

• Leadership Essentials from Columbia Business School

• Bachelor of Commerce from Mount Allison University

• Master’s and bachelor’s-level business courses at BI: Norwegian Business School

• Presidential Scholar at Saint Mary’s University

Academic & Volunteer Experience

• University MBA Program Advisor

• College Marketing Lecturer for Digital Marketing & Business Analytics

• Division Director and VP of Membership for Toastmasters International

• Board of Directors for a charity


CourseMarks Score®







Platform: Udemy
Video: 12h 15m
Language: English
Next start: On Demand

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