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Marketing Strategy – Principles, Strategy, Practice

From fundamental principles to modern strategies
0.0
0.0/5
(0 reviews)
63 students
Created by Mark Meyerson

9.1

CourseMarks Score®

10.0

Freshness

N/A

Feedback

7.7

Content

Platform: Udemy
Price: $199.99
Video: 4h 25m
Language: English
Next start: On Demand

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Detailed Analysis

CourseMarks Score®

9.1 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

10.0 / 10
This course was last updated on 3/2021.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

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Content Score

7.7 / 10
Video Score: 8.2 / 10
The course includes 4h 25m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
Detail Score: 9.5 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 5.5 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

0 article.
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Table of contents

Description

After being in the marketing industry for over a decade I’ve picked up that there are many that practice marketing without a core fundamental understanding of Marketing & Strategy.
The course is designed for those that want to strengthen their core marketing principles and gain a rich understanding of what marketing strategy is and the vital role it plays both in principle and in practice. The course is focused on practical applications of marketing strategy including contemporary market research tools, modern day marketing frameworks and concepts. As the course instructor I run a digital marketing agency and practice these techniques daily, there is a strong focus on practicality and application as well as theory.
The course is divided into 4 sections:
In the first section we start by gaining a thorough understanding of what marketing and market strategy actually is. We cover a number of key marketing tenets such as the 4P’s and persuasive techniques used in marketing.
In the second section we discuss market research in depth and how to generate marketing personas. We explore the components of marketing personas and we dive into modern tools that can be used to conduct market research
In the third section of the course we take a deep dive into marketing frameworks. These are models that can be used to apply marketing principles and market research to our modern day consumer landscape. We discuss 6 marketing frameworks and look at their evolution and usage.
In the fourth section we take a look at modern day marketing personalities and consider their ideas and how to incorporate them into our marketing practice. We also provide a nice and easy summary of the course and the models we have discussed.

Requirements

• None

You will learn

✓ Core marketing principles
✓ Fundamental marketing strategy & application
✓ Persuasive techniques and how to use them
✓ A deep understanding of marketing personas, what they are and how to create them, including demographics and psychographics
✓ How to use modern market research tools such as: digital surveys, keyword research tools, trends data, forums, statistical data, facebook insights, analytics tracking and website insights
✓ In depth look at marketing frameworks such as the marketing funnel and growth loops.
✓ Theories of modern day marketing gurus

This course is for

• Digital Marketers
• Marketing Students
• Business Owners

How much does the Marketing Strategy - Principles, Strategy, Practice course cost? Is it worth it?

The course costs $199.99.

Does the Marketing Strategy - Principles, Strategy, Practice course have a money back guarantee or refund policy?

YES, Marketing Strategy – Principles, Strategy, Practice has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

At the moment we could not find an available scholarship for Marketing Strategy – Principles, Strategy, Practice.

Who is the instructor? Is Mark Meyerson a SCAM or a TRUSTED instructor?

Mark Meyerson has created 5 courses that got 932 reviews which are generally positive. Mark Meyerson has taught 6,902 students and received a 4.3 average review out of 932 reviews. Depending on the information available, Mark Meyerson is a TRUSTED instructor.

More info about the instructor, Mark Meyerson

Certified Google Premium Partner – SEM Specialist
Mark has over 12 years of experience in the world of digital, specializing in Paid Search & Analytics. With a BA(Psych) & an M.B.A. Mark is the co-founder and head of Search for the One Egg Agency team. His experience was forged working for multinational agencies & blue chip clients in Australia & abroad. He’s managed small, medium & very large campaigns over the years, with sole responsibility over advertising campaigns spending up to $1 million per month. His passion lies with helping businesses achieve success online and making real differences to companies bottom lines.

9.1

CourseMarks Score®

10.0

Freshness

N/A

Feedback

7.7

Content

Platform: Udemy
Price: $199.99
Video: 4h 25m
Language: English
Next start: On Demand

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