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Marketing Strategies for Adventure Travel Tour Companies

Effective marketing requires “big picture” strategies for your online / offline channels
3.4
3.4/5
(58 reviews)
237 students
Created by

8.0

CourseMarks Score®

8.6

Freshness

7.3

Feedback

7.5

Content

Platform: Udemy
Video: 1h 57m
Language: English
Next start: On Demand

Top Travel Business courses:

Detailed Analysis

CourseMarks Score®

8.0 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

8.6 / 10
This course was last updated on 5/2020.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

7.3 / 10
We analyzed factors such as the rating (3.4/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

7.5 / 10
Video Score: 7.8 / 10
The course includes 1h 57m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
The average video length is 1 hours 36 minutes of 27 Travel Business courses on Udemy.
Detail Score: 9.3 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 5.5 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

0 article.
0 resource.
0 exercise.
0 tests or quizzes.

Table of contents

Description

                         Effective marketing requires “big picture” strategies for your online / offline channels as well as organized implementation of the details of topics like content creation, partnerships, channels, and how to measure, evaluate and update your strategy. Customize this best practice, step-by-step process to your adventure tour operator company’s needs. 
 
About AdventureEDU Educator Julie Thorner
                   Julie’s practical, “in the trenches” experience in senior management finance and marketing positions over more than 2 decades has created her unique business approach to strategic marketing. A former guide, manager, and now marketing partner to top outdoor recreation companies, she emphasizes effective fiscal responsibility and accountability in concert with marketing strategy, development, and execution. Julie specializes in the niche of outdoor recreation and adventure travel, within the travel & tourism industries. 

You will learn

✓ Benefit from the real world experiences of adventure companies that are succeeding using these techniques
✓ Learn how adventure travel marketing is different from mainstream travel marketing
✓ Learn to identify and structure key marketing goals per campaign
✓ Understand the relationship between your various channels and how to maximize your campaigns
✓ Identify potential partnerships and resources to extend your marketing reach
✓ Create a strategic plan for your social, email, and online advertising campaigns
✓ Learn key tips and tricks to avoid SEO, Google and social media pitfalls, while maximizing their benefit

Requirements

• Basic knowledge of marketing fundamentals
• Awareness of and ability to use social media channels
• For optimal experience, password and account access to your organization’s social channels and tracking channels such as Google Analytics (but not required)

This course is for

• Adventure travel tour operators
• Adventure travel industry marketers
• Regional and local tourism boards
• Social Media / Community Manager Staff
• Tourism Professional seeking to increase industry specific skills / those looking to educate themselves on adventure industry issues specific to marketing

How much does the Marketing Strategies for Adventure Travel Tour Companies course cost? Is it worth it?

The course costs $12.99. And currently there is a 74% discount on the original price of the course, which was $49.99. So you save $37 if you enroll the course now.
The average price is $24.2 of 27 Travel Business courses on Udemy.

Does the Marketing Strategies for Adventure Travel Tour Companies course have a money back guarantee or refund policy?

YES, Marketing Strategies for Adventure Travel Tour Companies has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the Marketing Strategies for Adventure Travel Tour Companies course, but there is a $37 discount from the original price ($49.99). So the current price is just $12.99.

Who is the instructor? Is AdventureEDU . a SCAM or a TRUSTED instructor?

AdventureEDU . has created 3 courses that got 119 reviews which are generally positive. AdventureEDU . has taught 489 students and received a 3.9 average review out of 119 reviews. Depending on the information available, AdventureEDU . is a TRUSTED instructor.
Adventure Travel Education
AdventureEDU courses educate companies to deliver the best adventure travel experiences in a safe and sustainable practice. AdventureEDU is the only United Nations World Tourism Organization (UNWTO)-backed training program with courses specifically designed to address the unique needs of adventure travel companies. AdventureEDU educators are experienced adventure business owners and trainers; they share proven techniques to help drive profitability and sustainability.

8.0

CourseMarks Score®

8.6

Freshness

7.3

Feedback

7.5

Content

Platform: Udemy
Video: 1h 57m
Language: English
Next start: On Demand

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