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Marketing Research & Strategy

Segmentation, Planning and Applying the Marketing Mix
(13 reviews)
78 students
Created by


CourseMarks Score®







Platform: Udemy
Video: 1h 41m
Language: English
Next start: On Demand

Table of contents


This course is for those who are studying Marketing – specifically Marketing Research or who want to learn more about Marketing Research – practical techniques which can be used in business on a strategic level. The course is ideal for those who have a business in mind, as the tasks are very practical and it’ll be useful to you to undertake research which you can then take and apply in real life.
The course is all about market research, market segmentation, the marketing mix and marketing planning. We’ll briefly cover the fundamentals of marketing (the Marketing Concept) and how Market Research can be structured, applied and conducted.
Market Research is essential in any business – whether the business has already commenced or is in the start-up phase. One of the key principles of Marketing Fundamentals is to ‘find out what the customer wants’ and ‘give it to them’ – and in essence, this is what Market Research is all about. There is different techniques to carry out the research – all have their pro’s and cons and this course covers this.
A workbook is included for the student to fill in, so that they can keep their notes in one place. It is useful to have a business or business idea in mind, so that as we go through the course, you can apply the content to something real.
The course will take approx 2-3 hours to complete, excluding any actual research that you might do for yourself. There is a series of lectures. The way the course is structured – watch the lecture, and then fill in the workbook. Complete the task and then move onto the next lecture.
This course should be taken by those who want to understand Market Research and Marketing strategy. It’s ideal for marketing students, or those in business who want to improve their business performance. Note that market research can be conducted on customers – but it can also be used internally, on staff – to gauge happiness levels, it can be used on suppliers and it can be used for competitor analysis. This is why its a strategic tool.

You will learn

✓ Apply market research techniques
✓ Segment their chosen market place
✓ Chose the right marketing mix


• Students should have a project in mind – a business that they which to apply these market research techniques to.

This course is for

• This course is for marketing students and business owners who need a marketing strategy
• This course is for those with an interest in Market Research, Market segmentation and Marketing strategy

How much does the Marketing Research & Strategy course cost? Is it worth it?

The course costs $14.99. And currently there is a 50% discount on the original price of the course, which was $49.99. So you save $35 if you enroll the course now.
The average price is $19.6 of 417 Marketing Strategy courses. So this course is 24% cheaper than the average Marketing Strategy course on Udemy.

Does the Marketing Research & Strategy course have a money back guarantee or refund policy?

YES, Marketing Research & Strategy has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the Marketing Research & Strategy course, but there is a $35 discount from the original price ($49.99). So the current price is just $14.99.

Who is the instructor? Is Lisa Newton a SCAM or a TRUSTED instructor?

Lisa Newton has created 88 courses that got 3,263 reviews which are generally positive. Lisa Newton has taught 18,135 students and received a 4.0 average review out of 3,263 reviews. Depending on the information available, Lisa Newton is a TRUSTED instructor.
Entrepreneur, Infopreneur & Serial Author
  Lisa Newton BA MSc AAT has a masters degree in Investment Management and a first class honours degree in Accounting with Marketing. She formed her first company in 2004 with £150 in the same month of graduating from City University, London UK. Lisa has never had a full time 9 to 5 job in her life. She’s a serial entrepreneur and author who holds directorships in various  industries including telecoms, property management, publishing, hair & beauty as well as  finance. She has won various awards in Business including: Young Entrepreneur of the Year Award 2007, in 2008 Enterprising Business Award, in 2016 BE Mogul Award and has been nominated and shortlisted in numerous others. In 2011 and in 2012 one of her companies won Best Accounting Franchisor Award.  In 2015 and 2017 one of her companies won Best Bookkeeping Business London (Accountancy International Awards).
          Lisa’s books include: How to write a book in two weeks, Constant Cashflow, Make the most of your money, How to start your own bookkeeping business, Cosmic ordering with Vision Boards, How to Franchise Your Business and Quickbooks Online The Handbook. Some of the books are in audio-format on itunes and audible.
Lisa hosts her own show The Authors Podcast which can be found on the iTunes channel.
          Lisa supports the charity The MS Society. A speaker, coach, consultant and an avid networker, Lisa enjoys meeting people and working on projects with like-minded individuals. 
          In her spare time, Lisa likes traveling, dancing salsa, writing books, learning languages, meditation, yoga and cosmic ordering. 
Browse all courses by on Coursemarks.
Platform: Udemy
Video: 1h 41m
Language: English
Next start: On Demand

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