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Marketing Psychology – The Art of Ethical Persuasion

How to utilise marketing tactics and psychological principles to better satisfy customer needs and increase sales.
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3,645 students
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Platform: Udemy
Video: 45m
Language: English
Next start: On Demand

Table of contents


Learn how to use principles of psychology to connect with your target market at each stage of the buying process, thereby driving increased sales and building strong customer relationships.
The purpose of using psychology in marketing is not to try and trick people into buying things they don’t need (although many marketers use psychology to that end). Rather, the goal is to better understand consumer’s buying behaviour, motivations and needs, and that is what this course will teach you.
You will gain a better understanding of how your prospects and customers are thinking and this will allow you to respond more effectively to their needs.
By enrolling in this course, you will:
•Gain an understanding of basic psychology and why psychological principles are so important in marketing•Discover how psychology influences the buying process•Be able to employ marketing tactics, based on key psychological principles, that are most appropriate and effective for your marketJoin me in this course and learn how to use psychology smartly, skillfully and ethically to attract and engage consumers, and compel them to buy.

You will learn

✓ Understand the importance of psychology in marketing and advertising
✓ Use marketing tactics based on psychological principles to better satisfy customer needs
✓ Identify the stages of purchasing process and utilise psychological tactics to increase sales


• This course has no prerequisites except for a hungry mind and a desire to succeed

This course is for

• Small Business Owners
• Entrepreneurs
• Marketers
Motivate. Educate. Elevate.
We are a group of motivated, like-minded professionals who share a passion for education and an appreciation for the beauty of learning. 
We equip startups, entrepreneurs and small business owners with the training, knowledge, tools & motivation they need to succeed.
Our aim is to assist those wishing to improve their station in life by providing quality educational products that are affordable and accessible.
Our courses are crafted in such a way that they not only impart the necessary theoretical knowledge, but also provide learners with practical skills that are applicable to the real world.
We endeavour to create an environment that offers the richest forms of nourishment to our students, and rewards their time and financial investment to the fullest extent. 
MindMekka aims to allow its students to become the best possible version of themselves. Our goal is not only to educate, but also to elevate, to motivate, to inspire. 
Browse all courses by on Coursemarks.
Platform: Udemy
Video: 45m
Language: English
Next start: On Demand

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