Marketing Plan – Write The Perfect Plan: SOSTAC® framework

presented by SOSTAC® Author & Speaker, PR Smith
4.6
4.6/5
(179 reviews)
465 students
Created by

9.5

CourseMarks Score®

8.4

Freshness

10.0

Feedback

8.9

Content

Platform: Udemy
Video: 1h 8m
Language: English
Next start: On Demand

Detailed Analysis

CourseMarks Score®

9.5 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

8.4 / 10
This course was last updated on 3/2020 .

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

10.0 / 10
We analyzed factors such as the rating (4.6/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

8.9 / 10
Video Score: 7.7 / 10
The course includes 1h 8m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
Detail Score: 9.6 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 9.5 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

0 article.
11 resources.
0 exercise.
0 test.

Table of contents

Description

Learn how to write the perfect plan in 4 minutes, then perfect it in approximately one hour. 8 other short lectures approximately 7 minutes each lecture. The SOSTAC® Planning framework was voted in the Top 3 Business Models in the world by the Chartered Institute of Marketing’s Centenary Poll and has since been adopted by Linkedin, KPMG, hundreds of start-ups and thousands of professionals across the world. Here it is presented by the original author of SOSTAC® Planning and founder of the official SOSTAC Portal, PR Smith.
The 6 sections in a SOSTAC® Plan are easy to remember.
•Situation Analysis (where are we now);
•Objectives (where are we going)
•Strategy (how do we get there?)
•Tactics (the details of strategy)
•Action (how do we ensure excellent execution of the plan)
•Control (how do we know we are getting there – what metrics should we watch?)
NB This very short course DOES NOT include sample plans. Instead, author, PR Smith spends time showing you how to write the perfect plan, what the 6 key sections of great plans are, what these 6 sections must include, and how they all fit together in an easy-to-remember way.
TEDxTalk speaker, author & adviser, PR Smith brings this unique planning framework to life in a colourful, fast-moving, easy-to-remember way. By the end of this course, you will know the structure you need to write the perfect plan.  You can perfect it thereafter. In fact, once you have taken this course, you will be able to immediately sign up for the separate SOSTAC® Certified Planner course & certificate (approved by the UK CPD Standards Office).  Please note we try to keep this course to 60 mins max. We do not include case studies and templates instead we give you some short punchy video lectures and one or two small documents about more resources – at the very last lecture. 

You will learn

✓ How to write The Perfect Plan (using PR Smith’s SOSTAC® Planning framework)
✓ The importance of the Situation Analysis in your plan + .
✓ Strategy is the smallest part of the plan, yet, most important, part of the plan
✓ The key components of strategy
✓ You will also be able to have a mature discussion about other people’s plans.
✓ NB This short course shows you the components of a plan and how they fit together. It DOES NOT include examples of plans.

Requirements

• No Prerequisites

This course is for

• Anyone who wants to learn How To Write Great Plans
• Professionals: Managers, Marketers plus students of Business / Marketing
• This course is for anyone who wants to know how to write the perfect plan, digital marketing, integrated marketing or even a business plan. NB If you have read any of my PR Smith’s ® Guide to your Perfect Plan, (books) then you won’t really get anything new or extra in this course. It’s just me talking you through the same material with some interesting slides.

How much does the Marketing Plan - Write The Perfect Plan: SOSTAC® framework course cost? Is it worth it?

The course costs $14.99. And currently there is a 50% discount on the original price of the course, which was $29.99. So you save $15 if you enroll the course now.

Does the Marketing Plan - Write The Perfect Plan: SOSTAC® framework course have a money back guarantee or refund policy?

YES, Marketing Plan – Write The Perfect Plan: SOSTAC® framework has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the Marketing Plan - Write The Perfect Plan: SOSTAC® framework course, but there is a $15 discount from the original price ($29.99). So the current price is just $14.99.

Who is the instructor? Is PR Smith a SCAM or a TRUSTED instructor?

PR Smith has created 1 courses that got 179 reviews which are generally positive. PR Smith has taught 465 students and received a 4.6 average review out of 179 reviews. Depending on the information available, PR Smith is a TRUSTED instructor.
TEDxTalks Speaker, Author (SOSTAC® plans & books) & Adviser
PR Smith  is an international speaker (incl TEDxTalks), marketing consultant and author of  6 books (translated into 7 languages) renowned for their ‘edutainment’ style.

These include Digital Marketing Excellence; (Integrated) Marketing Communications and the SOSTAC® Guide To Writing Your Perfect Digital Marketing Plan.

Paul created the SOSTAC® Planning system, voted in the Top 3 business models worldwide by the Chartered Institute of Marketing and now adopted by innovative companies like Linkedin, KPMG and smaller start-ups.  

He has just launched the SOSTAC® Certified Planners online SOSTAC® portal   where managers learn how to write the perfect plan (in 4 minutes) & apply it thereafter. Professionals can also become SOSTAC® Certified Planners.

Paul has just become the managing partner of Sri Lankan Golf.

Paul is also founder of the Great Sportsmanship Programme  – an inspirational NFP edutainment programme which inspires youths, through short stories about sportsmanship, to become a new generation of global citizens with real sportsmanship values while also boosting interest in reading and sport. 

9.5

CourseMarks Score®

8.4

Freshness

10.0

Feedback

8.9

Content

Platform: Udemy
Video: 1h 8m
Language: English
Next start: On Demand

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