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Marketing in a Digital World

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles ...
4.7
4.7/5
(15,414 reviews)
504,312 students
Created by

8.9

CourseMarks Score®

N/A

Freshness

8.6

Feedback

8.7

Content

Platform: Coursera
Price: $0
Video: 4h 12m
Language: English

Top Marketing courses:

Detailed Analysis

CourseMarks Score®

8.9 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

8.6 / 10
We analyzed factors such as the rating (4.7/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

8.7 / 10
Video Score: 8.2 / 10
The course includes 4h 12m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
Detail Score: 8.0 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 9.8 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

20 articles.
0 resource.
0 exercise.
29 tests or quizzes.

Table of contents

Description

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).

You will be able to:

• Understand how particular digital tools are changing the development of products
• Explain how digital tools allow for a more active role in promotion activities and product distribution
• Understand the role of the customer in setting the price of goods and services through digital tools
This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

You will learn

Requirements

There is no prerequisite, anyone can begin this course.. This course is also great for beginners without any Marketing knowledge.

This course is for

This course is suitable for beginners.

How much does the Marketing in a Digital World course cost? Is it worth it?

Access to most course materials is FREE in audit mode on Coursera. If you wish to earn a certificate and access graded assignments, you must purchase the certificate experience during or after your audit.

If the course does not offer the audit option, you can still take a free 7-day trial.

Does the Marketing in a Digital World course have a money back guarantee or refund policy?

Coursera offers a 7-day free trial for subscribers.

Are there any SCHOLARSHIPS for this course?

YES, you can get a scholarship or Financial Aid for Coursera courses. The first step is to fill out an application about your educational background, career goals, and financial circumstances. Learn more about financial aid on Coursera.

Who is the instructor? Is Aric Rindfleisch a SCAM or a TRUSTED instructor?

Aric Rindfleisch has created 9 courses that got 3,813 reviews which are generally positive. Aric Rindfleisch has taught 546935 students and received a 4.85 average review out of 3,813 reviews. Depending on the information available, Aric Rindfleisch is a TRUSTED instructor.
Department of Business Administration
University of Illinois at Urbana-Champaign
Aric Rindfleisch is John M. Jones Professor of Marketing, and Executive Director of the Illinois MakerLab at the University of Illinois at Urbana-Champaign. He received a PhD from the University of Wisconsin-Madison and an MBA from Cornell University. He has also served as a faculty member at the University of Wisconsin-Madison, University of Arizona, Tilburg University, and Korea University and worked for J. Walter Thompson-Japan, Millward Brown, and the US Army. Professor Rindfleisch is an award-winning scholar and serves as an editor and review board member for several leading marketing journals. He has also won several teaching awards, including being recently named by Princeton Review as one of “The Best 300 Professors” in America.

8.9

CourseMarks Score®

N/A

Freshness

8.6

Feedback

8.7

Content

Platform: Coursera
Price: $0
Video: 4h 12m
Language: English

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