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Marketing in a Digital World

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles ...
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Content

Platform: Coursera
Video: 4h 12m
Language: English

Table of contents

Description

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).

You will be able to:

• Understand how particular digital tools are changing the development of products
• Explain how digital tools allow for a more active role in promotion activities and product distribution
• Understand the role of the customer in setting the price of goods and services through digital tools
This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

You will learn

Requirements

There is no prerequisite, anyone can begin this course.. This course is also great for beginners without any Marketing knowledge.

This course is for

This course is suitable for beginners.
Department of Business Administration
University of Illinois at Urbana-Champaign
Aric Rindfleisch is John M. Jones Professor of Marketing, and Executive Director of the Illinois MakerLab at the University of Illinois at Urbana-Champaign. He received a PhD from the University of Wisconsin-Madison and an MBA from Cornell University. He has also served as a faculty member at the University of Wisconsin-Madison, University of Arizona, Tilburg University, and Korea University and worked for J. Walter Thompson-Japan, Millward Brown, and the US Army. Professor Rindfleisch is an award-winning scholar and serves as an editor and review board member for several leading marketing journals. He has also won several teaching awards, including being recently named by Princeton Review as one of “The Best 300 Professors” in America.
Platform: Coursera
Video: 4h 12m
Language: English

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