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How to Market Yourself as a Coach or Consultant

Learn How To Package, Brand, Market, & Sell Your Services to Create an Enjoyable, Profitable, Successful Business
(918 reviews)
11,447 students
Created by


CourseMarks Score®







Platform: Udemy
Video: 3h 31m
Language: English
Next start: On Demand

Top Marketing Strategy courses:

Detailed Analysis

CourseMarks Score®

9.5 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

9.5 / 10
This course was last updated on 11/2021.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

9.1 / 10
We analyzed factors such as the rating (4.8/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

9.3 / 10
Video Score: 8.1 / 10
The course includes 3h 31m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
The average video length is 2 hours 50 minutes of 417 Marketing Strategy courses on Udemy.
Detail Score: 10.0 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 9.9 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

2 articles.
36 resources.
0 exercise.
0 test.

Table of contents


Learn how to market yourself with my A-to-Z course for Coaches and Consultants
Hi! My name is Debbie LaChusa. I ran my own marketing coaching, consulting, and training business for more than 20 years. Prior to that I spent 13 years working in the marketing industry, in both advertising/marketing agencies and on the client side as a Vice President of Marketing and PR.

Everything I teach in this course is based on real world experience
Taking what I learned while earning a college degree in marketing and advertising, and then putting it into action for corporations, an international non-profit, and ultimately in my own coaching and consulting business, and the businesses of my private coaching/consulting clients.

In this course, I will teach you how to market yourself using the exact same process I used with my private coaching clients to help them Package, Brand, Market, and Sell their services.

This comprehensive course teaches you everything you need to know, and do, to market yourself and set up your independent coaching or consulting business for success. 
This course is designed help you find your niche, the right clients, and your way to financial viability. 

If you’re trying to become a coach or consultant, positioning your expertise and marketing yourself properly is the key to finding and retaining clients.  
 Sell Your Expertise and Build Your Business by Marketing Yourself Effectively 
•Package Your Services so they’re attractive to new clients
•Find Your Niche and eliminate the competition
•Create a Strong Brand so you stand out and get noticed
•Write Compelling Marketing Copy so prospects take action
•Develop an Effective Marketing Plan to attract new clients
•Sell Your Services in a way that’s comfortable & effective
Put Your Unique Experiences to Work for You 

The boom in the coaching and consulting industry means clients have many choices when choosing the right coach or consultant. 
To get hired, you need to set yourself apart. You need a unique brand positioning and a strong market presence, so you can attract the right kind of clients. If you’re just starting out in a coaching business or consulting career, this course will help you package your services and brand yourself, so your business is more attractive to potential clients. 
This comprehensive course will not only teach you what you need to do to distinguish yourself as a coach or consultant, it provides simple exercises that walk you through each step. 
Whether you’re just starting out, or you’re stepping up, you’ll learn the most effective ways to attract and engage with prospects and clients, build an email list, generate word of mouth, and create a successful marketing plan and profitable business. 
Content and Overview           
This course starts by taking stock of your unique attributes, skills, experience, and expertise to help you determine the right niche for your business. You’ll identify your ideal client and uncover what you’re really selling. 
You will learn how to design your products and services, including picking a business model, designing a signature program and doing a financial viability test to make sure your business will be profitable. Then, you’ll create a focused marketing message and a custom marketing plan, and you will define your unique and compelling brand. 
Because getting clients is critical to your success, this course focuses on not just finding potential customers but how to get them to take action. 
This course will help you build your personal brand and develop your business as a consultant or coach. After taking this course, you will be able to market your skills and authentically set yourself apart from everyone else who does what you do. You’re one of a kind and this course helps you market your unique talents so your business can succeed. 

You will learn

✓ Uncover the best niche for you and your business
✓ Identify your ideal client so you know exactly WHO to market to
✓ Know the best business model and revenue strategy so you can reach your financial and lifestyle goals
✓ Package your services so they best serve your clients and you/your business
✓ Develop your Core Marketing Message so you know exactly what to say in your marketing to attract your best clients
✓ Design a custom marketing plan to reach your specific goals
✓ Develop compelling marketing copy points you can use in all your marketing to effectively attract your ideal clients
✓ Uncover a unique and compelling brand that you love, and that sets you apart from everyone else who does what you do
✓ Know you have a financially viable business and understand exactly what it will take to reach your financial goals
✓ Know exactly how to build your business around you so you know you’ll enjoy it
✓ Know exactly how to make sure your business, programs and services, brand, and marketing message connect and resonate with your ideal clients so they can’t wait to work with you
✓ Have an automated lead-generation system in place to funnel prospects into your business
✓ Know how to sell in a manner that is comfortable and extremely effective so you can turn prospects into paying clients
✓ Know how to track and fine-tune your business and marketing over time so it continues to work better and better the longer you’re in business


• Computer with an Internet connection.
• PDF reading software, such as free Adobe Reader.
• Experience, expertise, training and/or certification that qualifies you to be an independent coach or consultant.

This course is for

• Independent coaches and consultants who are not reaching their business goals, or who do not know how to best market themselves.
• Individuals who are considering starting an independent coaching or consulting business and are unsure how to set up the business or market themselves effectively.

How much does the How to Market Yourself as a Coach or Consultant course cost? Is it worth it?

The course costs $24.99. And currently there is a 81% discount on the original price of the course, which was $129.99. So you save $105 if you enroll the course now.
The average price is $19.6 of 417 Marketing Strategy courses. So this course is 27% more expensive than the average Marketing Strategy course on Udemy.

Does the How to Market Yourself as a Coach or Consultant course have a money back guarantee or refund policy?

YES, How to Market Yourself as a Coach or Consultant has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the How to Market Yourself as a Coach or Consultant course, but there is a $105 discount from the original price ($129.99). So the current price is just $24.99.

Who is the instructor? Is Debbie LaChusa a SCAM or a TRUSTED instructor?

Debbie LaChusa has created 18 courses that got 4,415 reviews which are generally positive. Debbie LaChusa has taught 27,050 students and received a 4.6 average review out of 4,415 reviews. Depending on the information available, Debbie LaChusa is a TRUSTED instructor.
Online Teacher & Author
Bestselling Online Teacher and Top Marketing Instructor, teaching people how to build a business and life they love

Experienced online teacher, and online & offline business owner sharing real-world experience, including 23 years of business experience and 36 years of marketing experience

Teaching online since 2013:  8 years

In business online since 2004: 17 years

In business since 1998: 23 years

Debbie LaChusa is an online teacher and author. After a 30+ year career in marketing, including successfully building and running her own coaching and consulting business for 20+ years, Debbie retired from her business in 2017 to focus on online teaching and writing.

She’s a bestselling online teacher with more than 27,000 students in 173 countries. She’s also the author of four books.

A pet therapy volunteer since 2014, Debbie has done more than 500 pet therapy visits with her golden retrievers, Hope and Faith.

In 2018, Debbie and her husband relocated from the hustle and bustle of Southern California to the mountains of Western North Carolina, where they currently live on a mountaintop in a home they’ve nicknamed The Treehouse. Debbie spends her time creating online courses, writing, enjoying the outdoors, and doing volunteer pet therapy.

Debbie teaches courses for independant coaches and consultants on a variety of topics, including Business Design, Marketing, Branding, Sales, and Mindset. She also teaches a course on Therapy Dog Training & Certification. All of her courses are based on years of real world experience.

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CourseMarks Score®







Platform: Udemy
Video: 3h 31m
Language: English
Next start: On Demand

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