Update: Thank you for making us one of the most highly-rated Marketing courses on Udemy.
Marketing can be the spark of life for organizations. Many people however misunderstand the fundamentals of marketing. This course seeks to provide clarity about what Marketing is and how it works and how you can use it from a practical point of view.
“Business has only two functions – Marketing and Innovation.” ~ Milan Kundera
You don’t need to be a marketer to benefit from this course. Being marketing-driven means looking at everything a company does from a customer point of view. Many believe that organizations should be marketing-centric – in other words, start with marketing before anything else to understand if there is an actual need for the product or service and if so how much.
What you’ll learn
In this course, you will learn the core elements of marketing from a CEO / CMO perspective. You will learn:
•What marketing is and what it means to be a marketer.
•Branding and how to create a brand architecture
•Brand promise, brand positioning and brand personality
•Points of difference, points of parity and rational and emotional benefits
•Example of great brands and branding
•Style guides, why they matter, and how to create one
•How do conduct market research
•How to create a buyer persona
•How to create campaigns towards your buying personas
•Understanding the customer journey
“Marketing is too important to be left to the marketing department.” ~ David Packard
Once you complete this course, you should understand the basics of marketing, and how to think, sound and act like a marketer. If Marketing is your desired field, you should be more employable and valuable as a marketer. Additionally you will receive exclusive downloadable marketing templates, tips, guides and tips related to the course material that you can use throughout your career.
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker
From our reviews:
“I wish I had known this material 7 years ago”
“It’s amazing how much they pack in”
“Short punchy lectures and easy to follow format”
Courses » Marketing » Marketing Fundamentals » Marketing Strategy » Marketing Fundamentals
Disclosure: when you buy through links on our site, we may earn an affiliate commission.
Marketing Fundamentals
Learn the core elements of marketing from a CEO / CMO perspective.
Created by
6.8
CourseMarks Score®
Freshness
Feedback
Content
Top Marketing Strategy courses:
Detailed Analysis
CourseMarks Score®
CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.
Freshness Score
Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.
Student Feedback
New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.
Content Score
The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.
Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.
This course contains:
Table of contents
Description
You will learn
✓ Build your marketing vocabulary and conceptual framework for marketing
✓ Define what marketing’s role in the organization is and why it matters
✓ Know the elements of branding, why it is important and what makes a great brand
✓ Be able to speak authoritatively about the elements of marketing and branding
✓ Know a clear technique to create a brand architecture
✓ Create a style guide to keep branding consistent across the organization
✓ Conduct market research and understand why it is important to effective marketing campaigns
✓ Create buyer personas and use them to their advantage
✓ Build a customer journey from discovery to purchase
✓ Download course transcripts, slides, and exclusive branding tips and style guide templates.
Requirements
This course is for
How much does the Marketing Fundamentals course cost? Is it worth it?
Does the Marketing Fundamentals course have a money back guarantee or refund policy?
Are there any SCHOLARSHIPS for this course?
Who is the instructor? Is Jobs University LLC a SCAM or a TRUSTED instructor?
6.8
CourseMarks Score®
Freshness
Feedback
Content