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Marketing Fundamentals

Learn the core elements of marketing from a CEO / CMO perspective.
(1,815 reviews)
14,642 students
Created by


CourseMarks Score®







Platform: Udemy
Video: 1h 10m
Language: English
Next start: On Demand

Table of contents


Update: Thank you for making us one of the most highly-rated Marketing courses on Udemy. 
Marketing can be the spark of life for organizations.  Many people however misunderstand the fundamentals of marketing.  This course seeks to provide clarity about what Marketing is and how it works and how you can use it from a practical point of view.
“Business has only two functions – Marketing and Innovation.”  ~ Milan Kundera
You don’t need to be a marketer to benefit from this course.  Being marketing-driven means looking at everything a company does from a customer point of view.  Many believe that organizations should be marketing-centric – in other words, start with marketing before anything else to understand if there is an actual need for the product or service and if so how much. 
What you’ll learn
In this course, you will learn the core elements of marketing from a CEO / CMO perspective.  You will learn: 
•What marketing is and what it means to be a marketer.
•Branding and how to create a brand architecture
•Brand promise, brand positioning and brand personality
•Points of difference, points of parity and rational and emotional benefits
•Example of great brands and branding
•Style guides, why they matter, and how to create one
•How do conduct market research
•How to create a buyer persona
•How to create campaigns towards your buying personas
•Understanding the customer journey
“Marketing is too important to be left to the marketing department.” ~ David Packard
Once you complete this course, you should understand the basics of marketing, and how to think, sound and act like a marketer.  If Marketing is your desired field, you should be more employable and valuable as a marketer.  Additionally you will receive exclusive downloadable marketing templates, tips, guides and tips related to the course material that you can use throughout your career. 
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker
From our reviews:
“I wish I had known this material 7 years ago”
“It’s amazing how much they pack in”
“Short punchy lectures and easy to follow format”

You will learn

✓ Understand what marketing is and how it is different from sales
✓ Build your marketing vocabulary and conceptual framework for marketing
✓ Define what marketing’s role in the organization is and why it matters
✓ Know the elements of branding, why it is important and what makes a great brand
✓ Be able to speak authoritatively about the elements of marketing and branding
✓ Know a clear technique to create a brand architecture
✓ Create a style guide to keep branding consistent across the organization
✓ Conduct market research and understand why it is important to effective marketing campaigns
✓ Create buyer personas and use them to their advantage
✓ Build a customer journey from discovery to purchase
✓ Download course transcripts, slides, and exclusive branding tips and style guide templates.


• There are no requirements to take this course.

This course is for

• This course is for people who want to expand their knowledge and expertise in modern marketing. It does not require previous marketing experience. The goal of this course is to learn knowledge that will make you more valuable to your employer.
Dedicated to teaching useful, practical online job skills.
Jobs University’s mission is to teach knowledge and skills that lead to good jobs, or make people more valuable to existing employers in their current job. The right knowledge and skills are critical to getting a good paying job. But traditional business education can be expensive, and not always effective. Jobs University is an online school that teaches useful modern-day job skills. Our goal is to provide you with practical business knowledge and experience that makes you more valuable to employers. Our courses are designed by students and CEOs, focusing on what really matters in business. We’ll show you how to stand out and be useful and successful, from the job application process to being the most valuable employee you can be. Jobs University’s online classes consist of engaging, fast-paced video lectures you can view on your computer, smartphone or tablet. You also get useful slides, templates and how-tos that give you the tools to approach real-world business problems. Unlike expensive online schools, you won’t have to take out a student loan to attend Jobs University. Classes are affordable, and can be completed usually in under a month. You can get an incredible CEO-level business education for just a few dollars a day. Jumpstart your career with valuable, practical knowledge that will make you a more valuable employee. Try a Jobs University course risk-free today. Show moreShow less
Browse all courses by on Coursemarks.
Platform: Udemy
Video: 1h 10m
Language: English
Next start: On Demand

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