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Marketing Communication | Integrated Marketing Communication

Promotional tools that can help you attract customers
4.3
☆☆☆☆☆ 4.3/5
(324 reviews)
1,326 students
Created by
Dr. Muhammad Tahir Jan

9.1

CourseMarks Score®

10.0

Freshness

9.1

Feedback

7.5

Content

Detailed Analysis »

Promotional tools that can help you attract customers
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Platform: Udemy
Price: check current price
Video: 1h 7m
Language: English
Next start: On Demand

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Detailed Analysis

CourseMarks Score®

9.1 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

10.0 / 10
This course was last updated on 6/2022.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

9.1 / 10
We analyzed factors such as the rating (4.3/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

7.5 / 10
Video Score: 7.7 / 10
The course includes 1h 7m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
The average video length is 2 hours 50 minutes of 417 Marketing Strategy courses on Udemy.
Detail Score: 9.2 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 5.5 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

0 article.
0 resource.
0 exercise.
0 test.

Table of contents

Description

  What you'll learn
  Requirements
  Who this course is for
FAQ
  Price
  Refund policy
  Scholarships
Instructor
Recommended courses

Description

This course will cover a very important “P” of marketing and that is “Promotion”. Many interesting topics are covered in this course, started from understanding what communication is followed by the components of communication. Then, the main topic of the course which is “Integrated Marketing Communication” is explained in much detail covering topics like promotion mix and all the ingredients (tools) of the promotion mix. These include:
•Advertising
•Sales Promotion
•Public Relation/ Publicity
•Direct and Digital Marketing
•Personal Selling
These topics are so important not only for the students of marketing but also for business and companies to understand. Some other important topics within the above promotion mix are also discussed in the course, which will be of benefit to you.
I am sure that enrolling in this course will be a fruitful learning experience.
Enjoy and see you in the course.
Thanks.
Dr. Jan

You will learn

✓ What is Communication?
✓ What are the components of communication?
✓ What are the Strategic Goals of a Marketing Communication?
✓ What is Integrated Marketing Communication (IMC)?
✓ What is a Promotion Mix?
✓ Understanding Advertising
✓ Understanding Sales Promotion
✓ Understanding Public Relation
✓ Understanding Direct & Digital Marketing
✓ Understanding Personal Selling
✓ How to decide on the budget of advertising?
✓ Understanding Media Mix
✓ Push vs Pull Strategies of promotion
✓ Consumer Promotion vs Trade Promotion

Requirements

• You are ready.
• Just Enrol

This course is for

• BBA and MBA students
• Marketing Students
• Marketing professionals
• Businesses and organisations

How much does the Marketing Communication | Integrated Marketing Communication course cost? Is it worth it?

The course costs $14.99. And currently there is a 70% discount on the original price of the course, which was $49.99. So you save $35 if you enroll the course now.
The average price is $19.6 of 417 Marketing Strategy courses. So this course is 24% cheaper than the average Marketing Strategy course on Udemy.

Does the Marketing Communication | Integrated Marketing Communication course have a money back guarantee or refund policy?

YES, Marketing Communication | Integrated Marketing Communication has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the Marketing Communication | Integrated Marketing Communication course, but there is a $35 discount from the original price ($49.99). So the current price is just $14.99.

Who is the instructor? Is Dr. Muhammad Tahir Jan a SCAM or a TRUSTED instructor?

Dr. Muhammad Tahir Jan has created 17 courses that got 1,632 reviews which are generally positive. Dr. Muhammad Tahir Jan has taught 10,250 students and received a 4.6 average review out of 1,632 reviews. Depending on the information available, Dr. Muhammad Tahir Jan is a TRUSTED instructor.

More info about the instructor,

Dr. Muhammad Tahir Jan

Associate Professor
I have a Ph.D. in Business Administration (Marketing) and currently working as an Associate Professor of Marketing. Prior to that, I did my MBA after being graduated Cum Laude with a Bachelor’s degree and being declared as the best student of the year. During my Ph.D. I was offered Rector’s Scholarship due to my research capabilities, high CGPA, and active participation in university-related endeavors. I am acknowledged for being resourceful, adaptable, and self-directed with the ability to handle a large number of students. My well-developed communication and presentation skills won me, teacher of the year award, many times.
I am a highly motivated person with experience in teaching, training, and research. I have published articles in reputable journals and presented in conferences both locally and internationally. I have designed and taught various courses to the students of different levels, including; executive, postgraduate, and undergraduate. Students consider me one of their favorite teachers, which is evident from my above 90% of students’ ratings.
Browse all courses by on Coursemarks.
Dr. Muhammad Tahir Jan's full profile and courses »
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9.1

CourseMarks Score®

10.0

Freshness

9.1

Feedback

7.5

Content

Detailed Analysis »

Promotional tools that can help you attract customers
Go to class »
Platform: Udemy
Price: check current price
Video: 1h 7m
Language: English
Next start: On Demand

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