Disclosure: when you buy through links on our site, we may earn an affiliate commission.

Marketing Basics: How to identify purchase barriers?

Today's consumers live in a world full of choices. They live in a world full of decisions. How do they make these decisions, and what can you do to influence...
4.0
☆☆☆☆☆ 4.0/5
(1 reviews)
153 students
Created by
Jeannie Chan

6.0

CourseMarks Score®

1.4

Freshness

7.2

Feedback

8.9

Content

Detailed Analysis »

Go to class »
Platform: Skillshare
Price: check current price
Video: 56m
Language: English
Next start: On Demand

Top Content Marketing courses:

Skillshare_logo_2020
Top Content Marketing courses on Skillshare »
Coursera Logo
Top Content Marketing courses on Coursera »
Pluralsight Logo
Top Content Marketing courses on PluralSight »
Udemy logo
Top Content Marketing courses on Udemy »
linkedin
Top Content Marketing courses on LinkedIn (Free trial) »

Detailed Analysis

CourseMarks Score®

6.0 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

1.4 / 10
This course was last updated on 11/2014.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

7.2 / 10
We analyzed factors such as the rating (4.0/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

8.9 / 10
Video Score: 7.7 / 10
The course includes 56m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
The average video length is 1 hours 26 minutes of 235 Content Marketing courses on Skillshare.
Detail Score: 9.0 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 10.0 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

0 article.
0 resource.
0 exercise.
0 tests or quizzes.

Table of contents

Description

  What you'll learn
  Requirements
  Who this course is for
FAQ
  Price
  Refund policy
  Scholarships
Instructor
Recommended courses

Description

Today’s consumers live in a world full of choices.  They live in a world full of decisions.  How do they make these decisions, and what can you do to influence them?  In this class, we’ll dive deeply into the numerous decisions a consumer make prior to actually making a purchase.  By understanding this decision making process, we’ll be able to put together a plan to influence the process so the decisions would be made in our favor.  

You will learn

Map Your Consumer Decision Journey

In this class, you have learned the various stages of the Consumer Decision Journey

  1. Trigger
  2. Initial Consideration
  3. Active Evaluation
  4. Purchase
  5. Post-Purchase Experience

For each stage, there are five planning factors

  • Enablers
  • Barriers
  • Unique Selling Points
  • Tactics
  • Desired Responses

For each stage, map out these five planning factors.  At the end, evaluate your plan and make revisions as necessary.  

The attached PDF file serves as a template.  Feel free to complete this project in whatever format that may be easiest for you.  I’ve even done this with post-it notes on the wall!  

Don’t forget to upload your project to the Project Gallery. 

Additional resources:

McKinsey article on Consumer Decision Journey

HBR article on Consumer Decision Journey

McKinsey article on Digitizing the Consumer Decision Journey

Consumer Decision Journey [Video]

Zero Moment of Truth [Video]

ZeroMomentOfTruth.com

Ultimate Moment of Truth by Brian Solis

Requirements

Basic knowledge of Content Marketing is required to start this course, as this is an intermediate level course.

This course is for

This course was made for intermediate-level students.

How much does the Marketing Basics: How to identify purchase barriers? course cost? Is it worth it?

The course costs $Free trial, then $32/month.
The average price is $8.8 of 235 Content Marketing courses. So this course is -100% more expensive than the average Content Marketing course on Skillshare.

Does the Marketing Basics: How to identify purchase barriers? course have a money back guarantee or refund policy?

There is no money-back guarantee with Skillshare, but you can start with a free one-week trial to learn without risk. With the subscription, you can download classes to your tablet or phone using the Skillshare app.

Are there any SCHOLARSHIPS for this course?

At the moment we couldn't find any available scholarship forMarketing Basics: How to identify purchase barriers?, but you can access more than 30 thousand classes for $8/month on Skillshare, including this one!

Who is the instructor? Is Jeannie Chan a SCAM or a TRUSTED instructor?

Jeannie Chan has created 9 courses that got 406 reviews which are generally positive. Jeannie Chan has taught 9,198 students and received a 4.0 average review out of 406 reviews. Depending on the information available, Jeannie Chan is a TRUSTED instructor.

More info about the instructor,

Jeannie Chan

Brand Manager / Strategy Consultant
Brand Manager / Strategy Consultant
Browse all courses by on Coursemarks.
Jeannie Chan's full profile and courses »
Go to class »

6.0

CourseMarks Score®

1.4

Freshness

7.2

Feedback

8.9

Content

Detailed Analysis »

Go to class »
Platform: Skillshare
Price: check current price
Video: 56m
Language: English
Next start: On Demand

Students are also interested in

Other courses by ​Jeannie Chan

Review widget (for course creators):

Marketing Basics: How to identify purchase barriers? rating
Code for the widget (just copy and paste it to your site):
<a href="https://coursemarks.com/course/marketing-basics-how-to-identify-purchase-barriers/" target="_blank" title="Marketing Basics: How to identify purchase barriers? on Coursemarks.com"><img border="0" src="https://coursemarks.com/widget/cmrated.svg" width="200px" alt="Marketing Basics: How to identify purchase barriers? rating"/></a>
Go to class »