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Marketing Basics for Helping Professionals

Marketing a small practice for self-employed therapists or other helping professionals
(14 reviews)
67 students
Created by


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Platform: Udemy
Video: 57m
Language: English
Next start: On Demand

Table of contents


Therapists and other helping professionals are trained to work with their clients, but often, the training gives little or no direction about how to earn a living from their newly acquired skills, such as how to market and promote their services. 
If you are a self-employed therapist or a helping professional starting to promote and market your practice for the first time, this course is for you. I will teach you the basic building blocks to get you started with finding the clients you want for your practice. By leading you through some simple questions, I will guide you towards designing a marketing approach that works for you. I will also show you some of the common mistakes made by those promoting their services for the first time, and share the lessons I learned when I started my own therapy practice. 

You will learn

✓ Understand the basic principles of marketing
✓ Describe their preferred clients
✓ List at least three channels through which to attract their preferred clients
✓ Understand the most important mind set shift required to succeed in self-employed practice


• You should be able to use a pc at beginner level

This course is for

• This course is for nearly or newly qualified therapists or helping professionals who want to market their practice
Author, Psychotherapist, Chartered Accountant and Coach
The instructor, Jude Fay, is a psychotherapist, supervisor and coach practising in Co Kildare, Ireland. She is also a Chartered Accountant. She brings her broad experience and practical good sense to the support of therapists who may love their client work but struggle with the business aspects of developing and running a self-employed practice. Jude is passionate about helping therapists and coaches to help their clients’ transformation by creating a practice that allows them to earn a good living in ways aligned with their values.
Jude is the author of “This Business of Therapy, a Practical Guide to Starting, Developing and Sustaining a Therapy Practice.” Jude supports therapists and coaches through one to one coaching and live and online workshops. Her work spans both the practical business aspects of private practice and the emotional and psychological issues that get in the way.
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Platform: Udemy
Video: 57m
Language: English
Next start: On Demand

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