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LinkedIn Marketing & LinkedIn Lead Generation in 2022

Social Media Marketing Using LinkedIn | Instructor Has Done LinkedIn Advertising since 2011: Kellogg MBA, Fortune 100 XP
4.7
4.7/5
(25 reviews)
289 students
Created by

9.5

CourseMarks Score®

10.0

Freshness

8.9

Feedback

9.0

Content

Platform: Udemy
Video: 4h 8m
Language: English
Next start: On Demand

Top LinkedIn courses:

Detailed Analysis

CourseMarks Score®

9.5 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

10.0 / 10
This course was last updated on 6/2022.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

8.9 / 10
We analyzed factors such as the rating (4.7/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

9.0 / 10
Video Score: 8.2 / 10
The course includes 4h 8m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
Detail Score: 8.8 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 9.9 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

4 articles.
2 resources.
0 exercise.
0 test.

Table of contents

Description

Welcome to the ultimate course on LinkedIn marketing, lead generation & advertising in 2022. Master B2B social media marketing!
I’ve been advertising on LinkedIn since 2011, and I have an MBA from the #1-ranked business school for marketing in the USA.
The main benefit of this course is teaching you how to use LinkedIn to get new customers. For example,  I’ll walk you through a case study on how one ad campaign generated a 500% return on investment. To get customers we’re going to use LinkedIn ads, but also account based marketing (ABM), LinkedIn Sales Navigator, your LinkedIn company page, and other tactics such as automating connection requests.
After this course, you’ll be able to acquire new customers using LinkedIn efficiency by using the top, middle, and bottom of the marketing funnel. You’ll be able to put together a  LinkedIn customer-acquisition plan.
I’ll talk about LinkedIn ads of various types with different objectives. The key to cost-effectvie lead generation and customer acquisition is mapping out the entire funnel, not just short-term lead generation.
The major sections of this LinkedIn marketing course are:

•BOFU (Bottom of Funnel): generating short-term revenue
•MOFU (Middle of Funnel): tactics such as product education & nurturing that will enhance BOFU
•TOFU (Top of Funnel): generating broad awareness and problem education to provide the basis for subsequent revenue generation
I’ll talk about the details of LinkedIn campaigns I worked on and provide 3rd-party case studies. I’ll give you tutorials, strategies, and tactics to pull everything together.

This is a more structured approach to LinkedIn marketing than my previous courses which focused on jumping straight into tutorials.
This course is for people in B2B marketing and potentially those in outbound sales and business development.
Let’s get started!

Key Marketing Topics:

•LinkedIn Marketing
•LinkedIn Lead Generation
•LinkedIn Advertising (LinkedIn Ads)
•Social Media Marketing
•LinkedIn Advertising Course
•B2B Advertising
•B2B Marketing

You will learn

✓ LinkedIn
✓ LinkedIn Marketing
✓ LinkedIn Lead Generation
✓ LinkedIn Ads
✓ LinkedIn Advertising

Requirements

• You should have some experience in marketing, sales, or business development

This course is for

• Marketing Consultants
• Marketing Manager
• Social Media Managers
• Social Media Marketing Managers
• Marketing Agencies
• Advertising Managers
• Advertising Consultants
• Marketing Managers

How much does the LinkedIn Marketing & LinkedIn Lead Generation in 2022 course cost? Is it worth it?

The course costs $14.99. And currently there is a 82% discount on the original price of the course, which was $84.99. So you save $70 if you enroll the course now.

Does the LinkedIn Marketing & LinkedIn Lead Generation in 2022 course have a money back guarantee or refund policy?

YES, LinkedIn Marketing & LinkedIn Lead Generation in 2022 has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the LinkedIn Marketing & LinkedIn Lead Generation in 2022 course, but there is a $70 discount from the original price ($84.99). So the current price is just $14.99.

Who is the instructor? Is Dekker Fraser, MBA a SCAM or a TRUSTED instructor?

Dekker Fraser, MBA has created 32 courses that got 5,184 reviews which are generally positive. Dekker Fraser, MBA has taught 176,664 students and received a 4.5 average review out of 5,184 reviews. Depending on the information available, Dekker Fraser, MBA is a TRUSTED instructor.
Marketing Executive | Startups to Fortune 100 | Kellogg MBA
Management Experience
• Global Product Marketing Manager for Sony PlayStation
• Vice President of Marketing for a Google accelerator startup
• Senior Product Marketing Manager for a Series-A startup
• Product Marketing Manager for a Google-backed Series-D startup
• Director of Marketing for Ironclad Games / Flame Design
• SaaS Marketing Consultant
Education
• MBA in Marketing from Northwestern University – Kellogg School of Management
• Leadership Essentials from Columbia Business School
• Bachelor of Commerce from Mount Allison University
• Master’s and bachelor’s business courses at BI: Norwegian Business School
• Presidential Scholar at Saint Mary’s University
Academic & Volunteer Experience
• University MBA Program Advisor
• College Marketing Lecturer for Digital Marketing & Business Analytics
• Division Director and VP of Membership for Toastmasters International
• Board of Directors for a charity

9.5

CourseMarks Score®

10.0

Freshness

8.9

Feedback

9.0

Content

Platform: Udemy
Video: 4h 8m
Language: English
Next start: On Demand

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