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Learn Google Optimize – Beginners – Free A/B Testing Tool

Create AB test, Redirect & Multivariate Tests for Digital Marketing, Landing Page & Conversion Rate Optimization (CRO)
(273 reviews)
1,188 students
Created by


CourseMarks Score®







Platform: Udemy
Video: 46m
Language: English
Next start: On Demand

Table of contents


Google Optimize is a free testing and experimentation platform from Google (paid version is called Google Optimize 360).  Considering wide popularity of Google Analytics and Google Optimize’s easy integration with Google Analytics makes it one of the best tools for running A/B Test, MVT and experimentation . Those seeking a new job this tool with add value to your resume so go ahead and signup.
 In this course you will learn everything you need to get started with experimentation. We will cover

•Signup for Google Optimize•Understand Accounts and Containers•Setup Google Optimize code•Create A/B test•Create Redirect test•Create Multivariate testA must know tool for Digital Marketers, Digital Analysts, Growth Hackers and Conversion rate Optimization professionals or those seeking to enter these fields.
Here is what some of the students are saying:

Brad Bookser
Anil is an excellent instructor. He provided a clear and concise introduction to Google Optimize. I now have a better understanding of how to set up accounts, containers, and experiments in Google Optimize. If you are looking for an excellent introduction that will get you started with Google Optimize, I highly recommend this course.
Joseph Cox
Excellent Course!!!! Although the course is short it is concise. The instructor goes into great detail on how to setup your A/B testing campaigns using the testing Tool. As soon as the course begins we get right into what the tool is useful for, how to incorporate the tool into your business workflow and connecting the tool to your web properties/campaigns which need to be tested and then how to incorporate them into your current analytics tracking/reporting scheme .
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 
I have extensively worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, T-Mobile to name few and helped them Data Driven Marketing Decisions.
In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.
I have an engineering degrees and an MBA.

You will learn

✓ Master Google Optimize interface
✓ Conduct A/B Test, Redirect Test and Multi-variate testing (MVT) using Google Optimize
✓ Conversion Rate Optimization using Google Optimize
✓ Landing Page Optimization using Google Optimize


• Basic Understanding of Digital Marketing
• Basic familiarity with A/B testing/Experimentation

This course is for

• Digital Analysts
• Digital marketers
• Product Managers
• User Experience Designers
• Website developers

How much does the Learn Google Optimize - Beginners - Free A/B Testing Tool course cost? Is it worth it?

The course costs $18.99. And currently there is a 83% discount on the original price of the course, which was $109.99. So you save $91 if you enroll the course now.
The average price is $14.7 of 12 Google Optimize courses. So this course is 29% more expensive than the average Google Optimize course on Udemy.

Does the Learn Google Optimize - Beginners - Free A/B Testing Tool course have a money back guarantee or refund policy?

YES, Learn Google Optimize – Beginners – Free A/B Testing Tool has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the Learn Google Optimize - Beginners - Free A/B Testing Tool course, but there is a $91 discount from the original price ($109.99). So the current price is just $18.99.

Who is the instructor? Is Anil Batra a SCAM or a TRUSTED instructor?

Anil Batra has created 27 courses that got 8,200 reviews which are generally positive. Anil Batra has taught 43,871 students and received a 4.4 average review out of 8,200 reviews. Depending on the information available, Anil Batra is a TRUSTED instructor.
Speaker, Best Selling Instructor, Author and Executive
Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Anil is the founder of Global Analytics Academy and Optizent, a Digital Marketing and Analytics consulting company.

Browse all courses by on Coursemarks.
Platform: Udemy
Video: 46m
Language: English
Next start: On Demand

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