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Journey mapping 101: Create artefacts of persuasion to build empathy with your users

In this class, you will learn how to create a journey map! We will start with what are the different types of maps and why use a journey map. Then we will de...
4.4
4.4/5
(11 reviews)
266 students
Created by

8.4

CourseMarks Score®

6.8

Freshness

9.0

Feedback

8.9

Content

Platform: Skillshare
Video: 30m
Language: English
Next start: On Demand

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Detailed Analysis

CourseMarks Score®

8.4 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

6.8 / 10
This course was last updated on 3/2019.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

9.0 / 10
We analyzed factors such as the rating (4.4/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

8.9 / 10
Video Score: 7.6 / 10
The course includes 30m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
Detail Score: 9.0 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Table of contents

Description

In this class, you will learn how to create a journey map!

We will start with what are the different types of maps and why use a journey map. 

Then we will define the type of map we want to make, who its for, and what we want to get out of it. 

After that we will learn some basics of research. This will be followed by the mapping process. 

And then I will give you some tips on how to take your map to the next level.

You will learn

Your class project will be to create an experience map or a journey map! 
The Scenario will be: Someone who wants to find and try out a new recipe. 
Stages could include: Discovery, research, shopping, prepping, cooking, eating and cleaning up. 

Then you will conduct at least 1 interview (ideally 5) to base the map on. 

For Brownie points you could create a storyboard of the key stages and even use icons to make the map more visual. 


Useful Links:


Nielsen Norman Group – descriptions of research methods
https://www.nngroup.com/articles/which-ux-research-methods/

Test script:

https://www.sensible.com/downloads/test-script.pdf

UX Comix template:

http://uxcomics.s3-website.eu-west-2.amazonaws.com/

Sketch app resources

https://www.sketchappsources.com/

Requirements

There is no prerequisite, anyone can begin this course.. This course is also great for beginners without any User Map knowledge.

This course is for

This course is suitable for beginners.

How much does the Journey mapping 101: Create artefacts of persuasion to build empathy with your users course cost? Is it worth it?

You can enrol in this course with a Skillshare subscription that costs $8/month, but you start with a FREE 7-day trial. You can also enrol in thousands of courses on a variety of topics with your subscription, including several User Map courses.

Does the Journey mapping 101: Create artefacts of persuasion to build empathy with your users course have a money back guarantee or refund policy?

There is no money-back guarantee with Skillshare, but you can start with a free one-week trial to learn without risk. With the subscription, you can download classes to your tablet or phone using the Skillshare app.

Are there any SCHOLARSHIPS for this course?

At the moment we couldn't find any available scholarship forJourney mapping 101: Create artefacts of persuasion to build empathy with your users, but you can access more than 30 thousand classes for $8/month on Skillshare, including this one!

Who is the instructor? Is Tristan Klein a SCAM or a TRUSTED instructor?

Tristan Klein has created 2 courses that got 16 reviews which are generally positive. Tristan Klein has taught 231 students and received a 4.2 average review out of 16 reviews. Depending on the information available, Tristan Klein is a TRUSTED instructor.
Designer – UX / Animation / Illustration
Designer – UX / Animation / Illustration

8.4

CourseMarks Score®

6.8

Freshness

9.0

Feedback

8.9

Content

Platform: Skillshare
Video: 30m
Language: English
Next start: On Demand

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