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Introduction to Social Media Marketing

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social m...
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Content

Platform: Coursera
Video: 4h 50m
Language: English

Table of contents

Description

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.

By the end of this course, you will be able to:
• Understand the landscape of traditional, digital, and social media marketing
• Understand how to become certified as a Digital Marketing Associate
• Understand the major social media platforms, how they function, and what role they play in marketing
• Create SMART goals and identify KPIs
• Define your target audience and their customer journey
• Choose the right social media platforms and learn how to create social media policies

Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable.

Learners don’t need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps.

You will learn

✓ Understand the landscape of traditional, digital, and social media marketing
✓ Understand the major social media platforms, how they function, and what role they play in marketing
✓ Create SMART goals, identify KPIs, and define your target audience and their customer journey
✓ Choose the right social media platforms and learn how to create social media policies

Requirements

There is no prerequisite, anyone can begin this course.. This course is also great for beginners without any Marketing knowledge.

This course is for

This course is suitable for beginners.
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Anke is the CEO and Co-Founder of Aptly, an online education production company. Anke founded and led the School of Business at Udacity, where she developed their business focused programs and grew the school to over 17K paying students. Anke is also an Adjunct Professor of Marketing at UCLA Anderson School of Management. Previously Anke led the Market Research Team at Yahoo! and founded Jump-Time (now OpenX).
Platform: Coursera
Video: 4h 50m
Language: English

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