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Introduction to Social Media Marketing

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social m...
4.9
4.9/5
(4,123 reviews)
116,609 students
Created by

9.3

CourseMarks Score®

N/A

Freshness

9.0

Feedback

9.2

Content

Platform: Coursera
Price: $0
Video: 4h 50m
Language: English

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Detailed Analysis

CourseMarks Score®

9.3 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

9.0 / 10
We analyzed factors such as the rating (4.9/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

9.2 / 10
Video Score: 8.3 / 10
The course includes 4h 50m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
Detail Score: 9.3 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 9.8 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

19 articles.
0 resource.
0 exercise.
13 tests or quizzes.

Table of contents

Description

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.

By the end of this course, you will be able to:
• Understand the landscape of traditional, digital, and social media marketing
• Understand how to become certified as a Digital Marketing Associate
• Understand the major social media platforms, how they function, and what role they play in marketing
• Create SMART goals and identify KPIs
• Define your target audience and their customer journey
• Choose the right social media platforms and learn how to create social media policies

Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable.

Learners don’t need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps.

You will learn

✓ Understand the landscape of traditional, digital, and social media marketing
✓ Understand the major social media platforms, how they function, and what role they play in marketing
✓ Create SMART goals, identify KPIs, and define your target audience and their customer journey
✓ Choose the right social media platforms and learn how to create social media policies

Requirements

There is no prerequisite, anyone can begin this course.. This course is also great for beginners without any Marketing knowledge.

This course is for

This course is suitable for beginners.

How much does the Introduction to Social Media Marketing course cost? Is it worth it?

Access to most course materials is FREE in audit mode on Coursera. If you wish to earn a certificate and access graded assignments, you must purchase the certificate experience during or after your audit.

If the course does not offer the audit option, you can still take a free 7-day trial.

Does the Introduction to Social Media Marketing course have a money back guarantee or refund policy?

Coursera offers a 7-day free trial for subscribers.

Are there any SCHOLARSHIPS for this course?

YES, you can get a scholarship or Financial Aid for Coursera courses. The first step is to fill out an application about your educational background, career goals, and financial circumstances. Learn more about financial aid on Coursera.

Who is the instructor? Is Anke Audenaert a SCAM or a TRUSTED instructor?

Anke Audenaert has created 16 courses that got 2,197 reviews which are generally positive. Anke Audenaert has taught 131502 students and received a 4.91 average review out of 2,197 reviews. Depending on the information available, Anke Audenaert is a TRUSTED instructor.
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Anke is the CEO and Co-Founder of Aptly, an online education production company. Anke founded and led the School of Business at Udacity, where she developed their business focused programs and grew the school to over 17K paying students. Anke is also an Adjunct Professor of Marketing at UCLA Anderson School of Management. Previously Anke led the Market Research Team at Yahoo! and founded Jump-Time (now OpenX).

9.3

CourseMarks Score®

N/A

Freshness

9.0

Feedback

9.2

Content

Platform: Coursera
Price: $0
Video: 4h 50m
Language: English

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