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Introduction to Personal Branding

Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that...
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Platform: Coursera
Video: 1h 54m
Language: English

Table of contents


Though the concept of personal branding isn’t new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.

Learners will:

o Understand both what personal branding means and what it means to inhabit their brand
o Establish themselves on at least three social media platforms
o Create a mission statement for their personal brand
o Build a board of directors for their brand
o Become familiar with the basics of digital security and reputation management
o Create a system for on-going brand maintenance

Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.

You will learn


There is no prerequisite, anyone can begin this course.. This course is also great for beginners without any Personal Development knowledge.

This course is for

This course is suitable for beginners.
Claude Moore Health Sciences Library
University of Virginia
Kimberley R. Barker, MLIS, is the University of Virginia’s Claude Moore Health Sciences Library’s Digital Initiatives Librarian (a title that, while not as cool as Jedi master or pirate queen, is still pretty exciting). After receiving her Master’s of Library and Information Science from the University of South Carolina in 1999, she went on to work at various libraries, creating innovative outreach programs. Along the way, Barker came to see technology as Muggle magic, becoming utterly fascinated both by it and its possibilities for effecting positive change. Specializing in the areas of emerging and mobile technologies, reputation management, and digital identity, and their possible impacts on work and life, Barker strives to educate and inform through classes, consults, social media, podcasts, and publication. In addition to serving as Chair for the Medical Library Association’s Technology Advisory Committee, Barker chairs the Technology Program Advisory Committee for the National Network of Libraries of Medicine, (Southeastern/Atlantic Region) and is a member of JMLA’s Virtual Projects Committee. If you are interested in her consulting services, you can learn more at www.KimberleyRBarker.com In her off-time, Barker, her husband, and their seven-year-old are working on a musical based on The Hobbit, with one horribly discordant, yet surprisingly peppy, song written (the extremely loud, “I Wanna Live in Hobbiton (I’m Shire that’s What I Want)”. They await calls from either Broadway or their local police department.
Platform: Coursera
Video: 1h 54m
Language: English

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