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Introduction to Marketing Attribution

Learn the basics about marketing attribution
4.7
4.7/5
(69 reviews)
2,420 students
Created by

7.4

CourseMarks Score®

6.1

Freshness

8.6

Feedback

7.0

Content

Platform: Udemy
Video: 30m
Language: English
Next start: On Demand

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Detailed Analysis

CourseMarks Score®

7.4 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

6.1 / 10
This course was last updated on 5/2018.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

8.6 / 10
We analyzed factors such as the rating (4.7/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

7.0 / 10
Video Score: 7.6 / 10
The course includes 30m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
The average video length is 2 hours 54 minutes of 358 Marketing Strategy courses on Udemy.
Detail Score: 8.0 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 5.5 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

0 article.
0 resource.
0 exercise.
0 test.

Table of contents

Description

This course is intended to give you the basics about marketing attribution
We’ll cover:
•Typical digital marketing channels•Definition of marketing attribution•Most common marketing attribution modelsIf you want to dive even deeper into the subject, check out The Complete Marketing Attribution Course. That course covers everything in this course plus:
•How to select the best attribution model for your business•Implementation – campaign tracking & Google Analytics•Advanced marketing attribution topics – lookback windows, working with multiple models, etc…•Extensions to attribution – nuances about direct traffic, how to value offline and view-through marketing, etc…

You will learn

✓ You’ll understand the most common attribution models

Requirements

• Familiarity with digital marketing is helpful, but not required

This course is for

• Marketers who want to understand more about marketing attribution and their marketing strategy
• Marketing analysts
• Anyone interested in marketing attribution!

How much does the Introduction to Marketing Attribution course cost? Is it worth it?

The course costs $11.99. And currently there is a 70% discount on the original price of the course, which was $39.99. So you save $28 if you enroll the course now.
The average price is $17.9 of 358 Marketing Strategy courses on Udemy.

Does the Introduction to Marketing Attribution course have a money back guarantee or refund policy?

YES, Introduction to Marketing Attribution has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the Introduction to Marketing Attribution course, but there is a $28 discount from the original price ($39.99). So the current price is just $11.99.

Who is the instructor? Is Mel Restori a SCAM or a TRUSTED instructor?

Mel Restori has created 3 courses that got 379 reviews which are generally positive. Mel Restori has taught 3,385 students and received a 4.4 average review out of 379 reviews. Depending on the information available, Mel Restori is a TRUSTED instructor.
Director of Analytics
Hi! I’m Mel. I have over 10 years industry experience using data and analytics to drive meaningful improvements and inform strategic decisions.I have an undergrad in Industrial Engineering from Arizona State University and a masters in the same field from Georgia Institute of Technology.Most recently I led analytics teams right here at Udemy – first as Sr Manager of Marketing Analytics and later as the Director of Analytics for all of Udemy. I’m passionate about education, specifically education that is affordable, useful, and high quality. Which is why I worked at Udemy and also why I created courses. Also, being a true numbers nerd, I want to help others learn to use data to improve in their careers.—–¡Hola! Soy Mel. Llevo más de 10 años usando data y analítica en la industria para realizar mejoras significativas y dirigir decisiones estratégicas.Tengo licenciatura en Ingeniería Industrial de Arizona State University y maestría en el mismo campo de Georgia Institute of Technology.Más recientemente dirigí grupos de analítica aquí mismo en Udemy – primero como Gerente Senior de Analítica de Mercadotecnia y después como Directora de Analítica para todo Udemy. Me apasiona la educación, específicamente educación accesible que sea útil y de alta calidad. Por eso trabajé en Udemy y también por eso creé cursos. Y también, siendo “nerd”, quiero ayudar a otros a aprender a usar daots para mejorar en sus carreras.

7.4

CourseMarks Score®

6.1

Freshness

8.6

Feedback

7.0

Content

Platform: Udemy
Video: 30m
Language: English
Next start: On Demand

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