Disclosure: when you buy through links on our site, we may earn an affiliate commission.

Introduction to Marketing

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers thr...
4.8
4.8/5
(10,769 reviews)
281,457 students
Created by

9.1

CourseMarks Score®

N/A

Freshness

8.8

Feedback

8.9

Content

Platform: Coursera
Price: $0
Video: 7h 31m
Language: English

Top Marketing courses:

Detailed Analysis

CourseMarks Score®

9.1 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

8.8 / 10
We analyzed factors such as the rating (4.8/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

8.9 / 10
Video Score: 8.7 / 10
The course includes 7h 31m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
Detail Score: 8.1 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 9.8 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

3 articles.
0 resource.
0 exercise.
1 tests or quizzes.

Table of contents

Description

Taught by three of Wharton’s top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

You’ll learn key principles in

– Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly.
– Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering.
– Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment.

Complete this course as part of Wharton’s Business Foundations Specialization, and you’ll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies.

You will learn

Requirements

The course creator has not defined the requirements for this course.

This course is for

The course creator hasn’t defined the level of this course.

How much does the Introduction to Marketing course cost? Is it worth it?

Access to most course materials is FREE in audit mode on Coursera. If you wish to earn a certificate and access graded assignments, you must purchase the certificate experience during or after your audit.

If the course does not offer the audit option, you can still take a free 7-day trial.

Does the Introduction to Marketing course have a money back guarantee or refund policy?

Coursera offers a 7-day free trial for subscribers.

Are there any SCHOLARSHIPS for this course?

YES, you can get a scholarship or Financial Aid for Coursera courses. The first step is to fill out an application about your educational background, career goals, and financial circumstances. Learn more about financial aid on Coursera.

Who is the instructor? Is Barbara E. Kahn a SCAM or a TRUSTED instructor?

Barbara E. Kahn has created 4 courses that got 1,108 reviews which are generally positive. Barbara E. Kahn has taught 296936 students and received a 4.77 average review out of 1,108 reviews. Depending on the information available, Barbara E. Kahn is a TRUSTED instructor.
The Wharton School
University of Pennsylvania
Barbara E. Kahn returned to The Wharton School in January 2011 to serve as the Patty and Jay H. Baker Professor of Marketing and the Director of the Jay H. Baker Retailing Center. Prior to rejoining Wharton, Barbara served for three and a half years as the Dean and Schein Family Chair Professor of Marketing at the School of Business Administration, University of Miami, Coral Gables, Florida. While Dean at the University of Miami, she launched new global initiatives and academic programs, attracted top faculty from some of the world’s leading business schools to enhance the caliber of the school’s research and teaching, and established new partnerships with the business community. All of these initiatives helped the School rise significantly in the ratings. She also established the Global Business Forum at the University of Miami which brought over 1000 leading business executives and professionals to the campus. Barbara is an internationally recognized scholar on variety seeking, brand loyalty, retail assortment issues and patient decision-making whose research provides marketing managers with a better understanding of the consumer choice process. She has published more than 50 articles in leading academic journals. Between 1982 and 2006, she was the world’s seventh most published author of articles in the most prestigious marketing journals. She is the author of the The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption (Wharton Digital Press), Global Brand Power: Leveraging Branding for Long-Term Growth and a co-author of Grocery Revolution: The New Focus on the Consumer, a book that chronicled the dramatically changing supermarket industry and outlined how consumers make choices within the supermarket. She received her PhD, MBA and MPhil degrees from Columbia University, and a BA in English Literature from the University of Rochester.

9.1

CourseMarks Score®

N/A

Freshness

8.8

Feedback

8.9

Content

Platform: Coursera
Price: $0
Video: 7h 31m
Language: English

Students are also interested in

Get this widget on your website (for course creators):

Introduction to Marketing rating
Copy this code and paste it to your website:
<a href="https://coursemarks.com/course/introduction-to-marketing-2/" target="_blank" title="Introduction to Marketing on Coursemarks.com"><img border="0" src="https://coursemarks.com/widget/91.svg" width="200px" alt="Introduction to Marketing rating"/></a>