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Introduction to Google SEO

Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings ...
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Platform: Coursera
Video: 2h 32m
Language: English

Table of contents

Description

Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google.

You will be introduced to the foundational elements of how the most popular search engine, Google, works, how the SEO landscape is constantly changing and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from Google. We hope this taste of SEO, will entice you to continue through the Specialization!

You will learn

✓ Critique the role of advertisements and corporate funding in the development of search Compare and contrast the functionality of search engine algorithms updates Write your own content for a website that will improve search results Develop an optimization strategy following best practices for a client to implement to help increase their ranking

Requirements

There is no prerequisite, anyone can begin this course.. This course is also great for beginners without any Marketing knowledge.

This course is for

This course is suitable for beginners.
UC Davis Division of Continuing and Professional Education
University of California, Davis
Rebekah May is a long-time SEO professional who has worked with high-growth startups as well as well-respected Fortune 500 brands. She has spoken at various marketing conferences, and volunteers her time to speak with student organizations and entrepreneurial clubs on the subject of marketing and SEO. She currently lives in Sweden helping international brands build strategies that attract and engage consumers in the U.S. market and abroad. In her spare time she enjoys gaming, and educating and mentoring those who want to grow their career in SEO or the digital marketing space through her blog and newsletter at Rebekahm.com. She is available for any consulting inquiries and can be easily reached via her LinkedIn profile.
Platform: Coursera
Video: 2h 32m
Language: English

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