Disclosure: when you buy through links on our site, we may earn an affiliate commission.

International SEO: Reaching a Profitable Global Audience

Learn how to create and optimize a multi-lingual and/or multi-national site to reach a global audience and grow business
(48 reviews)
912 students
Created by


CourseMarks Score®







Platform: Udemy
Video: 1h 38m
Language: English
Next start: On Demand

Table of contents


International SEO has it’s own unique considerations as global websites target multiple countries and multiple languages. This requires international websites to have a strategic site structure and inform search engines which pages should be shown to specific visitors based on their location and / or language spoken.
This course is designed for those with at least a basic understanding of SEO and will walk you through everything you need to do to prepare your website for international rankings in the search engines, countries and languages you’d prefer.
Here we’ll cover:
•How to determine if your international SEO efforts will be profitable•Which search engines you should target•The keyword research process and the tools to use•3 options for structuring international website content•How to direct visitors to the right version for their language / country•Language tags your site must use•The type of back links you need for global sitesYou should be learning and implementing international SEO if:
•You have (or would like to have) content in multiple languages•Your website targets a specific country•You are ready to scale your business•Your website / business already has customers around the worldInternational SEO can be quite complex especially with different versions of the same site all targeting different locations. What do you need to know to rank your website internationally? Inside this course we’ll walk through the full process that will expand on your existing SEO knowledge so you will know exactly what to do with the website you are working with.

You will learn

✓ Determine if international SEO efforts will be profitable before starting SEO work
✓ Determine which search engines are the right ones to target
✓ The keyword research tools to use for finding keywords in other languages and countries.
✓ Determine the right structure for setting up multi-lingual versions of a website.
✓ Direct site visitors to the right version of the site based on their language or location.
✓ Add language tags to specific pages to help search engines understand who the page is intended for.
✓ Identify the right type of back links for international websites.


• A basic understanding of search engine optimization (SEO) is helpful.
• A desire to expand online audience globally.
• No software is required. Free and premium tools presented.

This course is for

• Anyone with a desire to expand their online audience internationally.
• Anyone who would like to reach new customers who speak different languages.
• Anyone who would like to reach new customers in new countries.
• Anyone who currently has customers around the world.
• SEO’s who wish to provide international SEO services.

How much does the International SEO: Reaching a Profitable Global Audience course cost? Is it worth it?

The course costs $14.99. And currently there is a 82% discount on the original price of the course, which was $84.99. So you save $70 if you enroll the course now.
The average price is $17.2 of 336 SEO courses. So this course is 13% cheaper than the average SEO course on Udemy.

Does the International SEO: Reaching a Profitable Global Audience course have a money back guarantee or refund policy?

YES, International SEO: Reaching a Profitable Global Audience has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the International SEO: Reaching a Profitable Global Audience course, but there is a $70 discount from the original price ($84.99). So the current price is just $14.99.

Who is the instructor? Is Christine Maisel a SCAM or a TRUSTED instructor?

Christine Maisel has created 20 courses that got 15,160 reviews which are generally positive. Christine Maisel has taught 179,386 students and received a 4.4 average review out of 15,160 reviews. Depending on the information available, Christine Maisel is a TRUSTED instructor.
Helping Web Design & SEO Startups
Christine is a Web Design & SEO Business Coach at Portable Entrepreneur where she directly helps web design and SEO startups through education, coaching and services. 
Christine has been a web designer for nearly 15 years – 10 of which she has been self-employed. Her work has taken her from working for some start-up dot com companies in the early 2000’s to working as a contractor for the Office of the Under Secretary of Defense to her own home office.
In her time, she has built 100’s of websites and blogs primarily on WordPress and Joomla. Christine has also provided training to individuals and businesses to help them manage their websites on their own with no knowledge of web coding.
Browse all courses by on Coursemarks.
Platform: Udemy
Video: 1h 38m
Language: English
Next start: On Demand

Students are also interested in