How to Win at Digital Marketing for Local Businesses

For the class project I invite you to go through all of the things discussed and evaluate your overall digital presence online.

For each one, rate yourself from 1 – 10 points, with 1 being the worst and you aren’t doing it, and 10 being the best where you don’t need any help. BE HONEST. I hope this class shows you how important each item is and that you may need to improve every one.

Also write a note beside each one that give a summary why you rated the way you did.

Add up all the points and see where you stand. If you score:

50 – 40 = Your digital presence is good. You can focus on more advanced digital marketing

40 – 30 = Not bad overall, see how you can expand your marketing and improve

30 – 20 = Not good, work on the areas with the lowest score first. You may need outside help

20 – 0 = Your need some serious help! You may want to enlist the help of others

So an example would be:

6 – Web Design (Web site is responsive but a bit old and content not fresh)

4 – Local SEO and Directories (Listed in a few directories but need a lot more)

4 – Social Media Presence (Posting to Facebook once a week thats it)

6 – Reputation and Reviews (Lots of positive reviews on Google)

3 – Search Engine Optimization (Only ranking for business name and one other keyword on first page)

0 – Paid Traffic (Not doing)

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23 – TOTAL

(Not good overall, need to work on search engine optimization, paid traffic for a boost, new website content, posting more on social media)