Disclosure: when you buy through links on our site, we may earn an affiliate commission.

How To Nail Leads – Content Writers, Bloggers & Journalists

Freelance writers and bloggers, learn how to write great leads or intros for evergreen web content and news articles.
(11 reviews)
40 students
Created by


CourseMarks Score®







Platform: Udemy
Video: 1h 15m
Language: English
Next start: On Demand

Table of contents


Want to write great articles but struggle to put together the opening sentence?
Or, do you find your leads fall flat or editors have to rework them?
Whether you’re writing a news story, an explainer article or blog post, nailing the first sentence is crucial because if it fails to hook the reader in, then they won’t read on – you may as well have not bothered writing the article at all.
This is why you must have a system to help you write compelling leads.
I want to share with you lead-writing techniques that I have developed over time, that will have you writing great leads with confidence.

What will you learn from this course?
You will learn three key principles that underpin everthing I write – including the lead. If you apply these three principles to your writing – you will see an immediate improvement.
Then, I’m going to show you bad lead examples and walk you through how to fix them. From this exercise, you will see how to apply the key principles to improve your lead.
I will then explain 7 key types of leads to give you a framework to build upon.
By the end of this course, you will have all the tools you need to be able to write compelling leads that keep your readers engaged and wanting more.

So what are you waiting for? Sign up today and learn all about how to write great leads.
See you on the course!

You will learn

✓ How to write compelling leads to hook your reader
✓ 3 Key Principles that will help you nail the lead
✓ 7 Types of Leads for news and evergreen web articles
✓ How to use your new knowledge to rewrite bad leads


• None

This course is for

• Journalists who want to write better leads
• Web content writers who want to hook their readers in
• Anyone who wants to learn professional writing techniques
Your Teacher, Journalist, Web Content Writer
Hi, I’m Petrina Berry and I have been a journalist and web content writer for more than 20 years. I’m excited to be your teacher and to help give you the tools to write killer content.
Since I was a child, I wanted to explore the world, meet interesting people and write about what matters. That’s why I chose to be a journalist.
I cut my teeth on regional and community newspapers and in my mid-20s, I scored the opportunity of a lifetime to work for fast-breaking newswire service The Australian Associated Press (AAP).
During my 10 years at AAP, I learnt so much from highly-skilled editors, fellow journalists and photographers about how to write well.
Excellent copy requires a range of skills including solid background research, the confidence to ask tough questions, intrepeting data, writing clearly and developing news instincts.
Working in a shrinking industry, meant I had to evolve.So, I branched out and learned Search Engine Optimisation (SEO) and how to write a variety of web content, including explainer articles, evergreen content, guides, guest posting, YouTube video scripts and social media marketing.
I continue to write and edit for finance websites and mentor other writers.
Teaching others and watching them grow as writers gives me a lot of pleasure, which is why I’m now creating courses on Udemy.
I hope my courses help you learn what you need to know to reach your full potential.
Happy learning!

Browse all courses by on Coursemarks.
Platform: Udemy
Video: 1h 15m
Language: English
Next start: On Demand

Students are also interested in