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How To Increase Shopify Store Conversions Rate

Your Conversion Rate Optimization Starter Guide
(2 reviews)
34 students
Created by


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Platform: Udemy
Video: 31m
Language: English
Next start: On Demand

Table of contents


What is conversion rate optimization?
Conversion rate optimization is a technique for increasing the percentage of your website traffic that makes a purchase, also known as a conversion. It uses the psychology of persuasion to encourage people to take a desired action.
Conversions are a big deal. They’re that great moment when a casual visitor to your store finally buys one of your products. And, on a much smaller scale, conversions are happening all the time leading up to that moment, too.
For instance, a conversion on your homepage might mean having a visitor click through to a product. A conversion on a product page might mean a customer clicking Add to Cart. Conversions can be entirely dependent on the purpose that a specific part of your website serves.
Typical website conversions for ecommerce brands include:
•Online sales
•Visitor adding product to cart
•Visitor adding item to wishlist
•Email signups
But you aren’t limited to the above examples. You can track and optimize for any key performance indicators (KPIs) or metrics that are specific to your business. Conversion is a broad subject because it impacts many different aspects of your website and digital marketing channels.
To increase conversions to an online store, you need to be constantly testing each and every aspect of your website.

You will learn

✓ Higher Conversions, More Sales: Your Conversion Rate Optimization Starter Guide for 2022
✓ What is conversion rate optimization?
✓ Homepage CRO
✓ Product discovery CRO
✓ Product pages CRO
✓ Checkout experience CRO
✓ Shipping and returns CRO
✓ Additional information CRO
✓ Website speed and performance CRO


• Shopify Merchant
• Desire to Achieve High Conversions

This course is for

• Shopify Merchant
Shopify Expert
Hello! I’m Ahsan Ali and I’m a Certified Shopify Expert and Official Shopify Partner with 8+ years of professional experience building and managing eCommerce websites. Having backgrounds in both design and development, I am confident working with a team or acting in a one-man shop. When it comes to Shopify, there’s no problem I can’t fix. I’ve worked for large companies with high-volume sales funnels. I can build your Shopify store from scratch, migrate your old site, customize your existing site, add plug-ins, add analytics, catalog your inventory, correct major bugs, etc.
Platform: Udemy
Video: 31m
Language: English
Next start: On Demand

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