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How to Design a Signature Coaching or Consulting Program

Stop Selling Your Time. Package Your Services and Sell What Your Clients Really Want and Are Willing to Pay More For.
(1,353 reviews)
7,069 students
Created by


CourseMarks Score®







Platform: Udemy
Video: 1h 50m
Language: English
Next start: On Demand

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Detailed Analysis

CourseMarks Score®

9.4 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

9.3 / 10
This course was last updated on 11/2020.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

9.3 / 10
We analyzed factors such as the rating (4.6/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

9.1 / 10
Video Score: 7.8 / 10
The course includes 1h 50m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
The average video length is 2 hours 42 minutes of 469 Sales Skills courses on Udemy.
Detail Score: 10.0 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 9.5 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

0 article.
13 resources.
0 exercise.
0 test.

Table of contents


Are you an independent coach or consultant?
Are you currently selling your time by the hour?
Or, in packages based on term, such as a 3-month package or a 6-month package?
Did you know that’s not the best way to sell your services?
In fact, did you know that actually makes it harder to sell, and it encourages prospective clients to negotiate based on what they think they need or can afford?
I followed Debbie’s 5 step process for a new proposal which was accepted promptly, without question or negotiation.
For the past 12 years, as a business and marketing mentor, setting the correct price for my clients for the services they offered has always been an issue, even setting my own pricing has been a problem. I was able to give my clients the formula for establishing their hourly rate but including the ‘adding value’ element was missing. Debbie’s course ‘How to Design a Signature Program’ was exactly what I needed to solve this problem. Further, I tested this myself, after finishing the course. I followed Debbie’s 5 step process for a new proposal which was accepted promptly, without question or negotiation. I highly recommend Debbie’s easy step-by-step model for pricing, which in my opinion, can be applied to anyone offering a service and not only for coaches, consultants and mentors. ~ Fran Piggott CEO, Marketing Guru, South Africa
Like you, when I started my own business as an independent marketing consultant back in 1998, I too sold my time by the hour, or by the month.
Then I remembered that when I worked in the advertising agencies we sold by the project. We presented prospects with a specific scope of work and the results we would deliver, and we quoted them a project fee or a monthly retainer to cover that scope of work.
That’s when I realized I needed to sell my services the same way.
I didn’t want my clients buying my time. After all, who’s to say what your time is worth. It’s rather arbitrary. And high hourly fees can actually turn prospects away if they don’t think you’re worth it.
It’s much better to sell results.
That way clients are buying what they want. They’re paying for you to solve their problems.
You decide how long it takes to get that outcome and you charge them based on what that outcome is worth.
It has nothing to do with what your time is worth.
When you learn to package your services it changes your entire business.
(1) It helps you attract more of the right clients—the clients who are searching for exactly the outcome you deliver.
(2) It eliminates clients negotiating down the price or the term because you can easily tell them, this is what it takes to get the results you want.
(3) It enables you to charge for the value you’re delivering, which is usually more than what you or a client might determine your time is worth.
(4) And, it enables you to sell more confidently because it eliminates any doubt that you’re “worth it.” It’s not about you. It’s about the outcome your clients want and will get when they work with you.
So, if you’re an existing coach or consultant who is still selling your time, or you’re a brand new coach or consultant who is trying to figure out how to package your services and what to charge, this course is for you.
This course is ideal for independent coaches or consultants who…
•Are currently selling their time by the hour, or term (e.g. 3 month package)
•Are brand new in business and aren’t sure how to package their services
•Would like to make it easier to sell their services
•Are tired of prospective clients negotiating down price or term
•Aren’t comfortable selling because they don’t know what their time is worth
•Aren’t getting enough of the right clients
•Are creating time-consuming spec proposals for every single prospect
•Are having to re-invent the wheel with each new client
•Would love to be able to promise specific outcomes to their clients
•Would like to create more efficiency in their business
•Are interested in creating leveraged programs (e.g. online courses, books) in the future
•Would like to know how many clients they need to make the money they desire
•Want to be sure they can reach their income goals without working more hours than they want
•Would like reliable, predictable cash flow (instead of being on a cash flow roller coaster!)
•Want to be sure their business is viable, profitable, and enjoyable
Don’t waste another day trying to sell your time.
This course will take you step-by-step through the exact same process I used successfully for myself, and with my private consulting clients, for years.
This course includes:
•Instructional Video Lessons for each step of the process
•Fill-in-the-blank Worksheets so you can create a profitable Signature Program
•Examples for all exercises for your review and reference
•Step-by-Step Instructions so you can easily apply what you’re learning to your business
Design a Signature Program…
•You can become known for
•That will set you apart from the competition
•You can sell confidently
•You know will deliver the results your ideal clients want
•That will make your business profitable, enjoyable, and successful

If you’re already enrolled in my course, How to Market Yourself as a Coach or Consultant…
… and you’re wondering if you should enroll in this course, here are a few things to think about:
1) This course features separate video lessons for EACH of the 5 steps in both my Signature Program and Financial Viability processes. If you’ve struggled with these processes and you want more in-depth instruction and explanation, this course provides that.
2) If you prefer focusing your learning on bite-sized topics, this course does just that. This is one of the most important topics I teach because it’s what enables you to get out there and offer your services in the way your ideal clients are most likely to buy.
3) If you haven’t yet gotten to the Signature Program and Financial Viability sections, this course may help you get these important steps done so you can get out there and start selling your services, while you’re still learning and applying the rest of the marketing steps.
4) If you’ve completed my How to Market Yourself course and you’re still struggling to package, market and sell your services, this course may just provide the additional know-how, inspiration, and motivation you need to get on track.

You will learn

✓ Be able to promise your clients the outcomes they want and feel confident you can deliver those outcomes
✓ Know exactly how many clients you need to reach your financial and lifestyle goals
✓ Have a clear process to take each client through so you can stop reinventing the wheel with each client
✓ Be able to sell your services based on the value you deliver instead of what you, or your clients, think your time is worth
✓ Know exactly how to get you to your income goals within the number of hours you want to work so you can have the business and income you desire
✓ Be able to give your ideal clients exactly what they want, so it’s easier to market and sell
✓ Be able to stop selling your time and instead sell what your clients really want and will pay more for


• Students should know who they want to sell their services to, and have a general idea of how they can help them

This course is for

• This course is designed for independent coaches or consultants who are currently selling their time by the hour, or by term packages (e.g. 3-month package)
• This course is for independent coaches or consultants who are tired of haggling with clients over hourly rates or term packages and would like to have a package that’s easier to sell, and eliminates negotation
• This course is for independent coaches or consultants who wish to be paid for the true value they are delivering to their clients
• This course is for existing coaches or consultants, or new coaches or consultants who are just starting out and need help packaging their services

How much does the How to Design a Signature Coaching or Consulting Program course cost? Is it worth it?

The course costs $19.99. And currently there is a 60% discount on the original price of the course, which was $49.99. So you save $30 if you enroll the course now.
The average price is $19.0 of 469 Sales Skills courses on Udemy.

Does the How to Design a Signature Coaching or Consulting Program course have a money back guarantee or refund policy?

YES, How to Design a Signature Coaching or Consulting Program has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the How to Design a Signature Coaching or Consulting Program course, but there is a $30 discount from the original price ($49.99). So the current price is just $19.99.

Who is the instructor? Is Debbie LaChusa a SCAM or a TRUSTED instructor?

Debbie LaChusa has created 17 courses that got 4,221 reviews which are generally positive. Debbie LaChusa has taught 26,182 students and received a 4.5 average review out of 4,221 reviews. Depending on the information available, Debbie LaChusa is a TRUSTED instructor.
Online Teacher & Author
4x Bestselling Online Teacher, and a Udemy Top Marketing Instructor, teaching people how to build a business and life they love

Experienced online teacher, and online & offline business owner sharing real-world experience, including 23 years of business experience and 36 years of marketing experience

Teaching online since 2013:  8 years

In business online since 2004: 17 years

In business since 1998: 23 years

Debbie LaChusa is an online teacher and author. After a 30+ year career in marketing, including successfully building and running her own coaching and consulting business for 20+ years, Debbie retired from her business in 2017 to focus on online teaching and writing.

She’s a bestselling online teacher with more than 25,000 students in 169 countries. She’s also the author of four books.

A pet therapy volunteer since 2014, Debbie has done more than 500 pet therapy visits with her golden retrievers, Hope and Faith.

In 2018, Debbie and her husband relocated from the hustle and bustle of Southern California to the mountains of Western North Carolina, where they currently live on a mountaintop in a home they’ve nicknamed The Treehouse. Debbie spends her time creating online courses, writing, enjoying the outdoors, and doing volunteer pet therapy.

Debbie teaches courses on a variety of topics, including Business, Marketing, Branding, Sales, Mindset, and Therapy Dog Training & Certification. All of her courses are based on real world experience.


CourseMarks Score®







Platform: Udemy
Video: 1h 50m
Language: English
Next start: On Demand

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